EMS Creative iMedia Cambridge Nationals

1. Primary Sources
Lesson 4

2. Starter Task
Complete the Student Voice survey
answering each question honestly.
This survey will give us feedback on
how we can improve the Creative
iMedia course in future.
The survey is completely
anonymous, we just need your
honest opinion.

3. Lesson Goals
 Know the difference between primary and secondary sources
 Understand methods of conducting primary research
 Be able to carry out some primary research
#primary #source
#secondary

4. Primary vs Secondary
What’s the difference between these two sources?

5. Comparison
Know the difference between sources
Carry out some primary research
+ Research needs to be carried out on the target audience before
you can begin working on any project:
Primary Source
Secondary Source
 Questionnaire
 Websites
 Meeting
 Books
 Discussion
 Statistics
#primary #source
#secondary

6. Survey Analysis
What did our student voice survey tell me?

7. New Fragrance Launch
What information would you need about your audience?

8. Information
Know the difference between sources
Carry out some primary research
 You could gather the following information about your target audience:
#primary #source
#secondary

9. Your Task
Know the difference between sources
Carry out some primary research
 Describe the following keywords:
 Primary Source
 Secondary Source
 Create a Survey Monkey account
and make a questionnaire.
 Your questionnaire should include
a variety of question types:
 Single Answer
 Multiple Answer
 Ratings
#primary #source
#secondary

10. Share Your Survey
Publish your survey so that you can
share it with the rest of the group on
our class Lino canvas.
Add a sticky note to the canvas with
the following information on it:
•
Your Name
•
Your Survey Link

11. Key Words
 Source
 A place or person where information
can be gathered from.
 Primary
 Information taken from the original
source or someone who was there.
 Secondary
 Information about something that
originally appeared elsewhere.