40. IDENTIFYING TRENDS THAT CAN BE LEVERAGED
HELPS DEFINE A NEW CATEGORY OR
SUBCATEGORY, AND OWN THAT NEW FRAME OF
REFERENCE.
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41. DISCOVER THE IDEOLOGIES IN THE CULTURE THAT
ARE SPEAKING IN A MEANINGFUL WAY AND
HARNESS THEM TO DISTINGUISH THE BRAND.
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42. 1)
2)
3)
4)
Green without "Green"
Social Media for Social Change
Learner Centered Education
Better by Design
FINALLY, 4 DISRUPTIVE BUSINESS
IDEAS
ANYA KAMENETZ OF FAST COMPANY