A postcard collection of good client servicing in ad agencies

1. Account Management
Postcards

2. Know your consumer.
Pen Picture.
Planet.Needs.Desires.
Passion Points.

3. Know Your Brand.
Shares.Competition.
Essence.World.
Tonality.

4. Know Your Client.
Personality.Vision.
Expectations.Be a
friend.

5. Be Prepared.
Carry brief
copies.Meeting
recaps.Creative
layouts properly
boarded.

6. Take the Lead.
Start meetings with
a recap of the
objective and the
brief.Do a closing
recap.Talk.

7. Participate.
In the discussion.
In the agency. With
the client.Talk
about your ideas.

8. Write Good Minutes.
Capture the
Conversation.The
Nuances.Spell Out
Action Points.

9. Write evocative
briefs.
Get inspiring
stimulus.
References.Discuss.
Ideate.

10. Read.
Papers. Blogs.Books.
Magazines.Fiction.
Trawl the Net.Stay
updated.

11. Be the Heart of the
team.
Let the account
revolve around you.Be
the ideas person.
Lead from the front.
Smile. Have fun.