1. PRESENTATION ON
MOTORCYCLE
Submitted By- Hussain-Pronita-Rashi-
Group No-3 Sadhna

2. The History of Motorbikes in India
•Type-LLC (Limited Liability Company)
•Founded – 1901
•Founders-George M. Hendy
Carl Oscar Hedstrom

3. Market Segmentation
General
Bikes

4. Marketing Mix
Target Segment
Age Group- (18 to 30)-Young Generation
(30 to 60)-Middle Age
Gender- Male
Female (Gearless)
Positioning
Motorcycles become more mainstream products.
Better fuel economy gives people yet another reason to buy
motorcycles.
They are also regarded as “cool” machines to own and collect.

5. Top Players as ET Survey
2011
2 3
1
4 5

6. Market Characteristics
•In Motorbike market Hero and Honda are
extremely competitor.
•Total units of sales in motorbike segment is
605502.
•The growth rate of motorbike companies is 25%.

7. Market Scenario
In depth analysis of premium 150cc bikes available for everyone to
choose the best
Like
Bajaj Pulser
Hero Honda Hunk
Honda CB Dazzler
Yamaha FZ series
TVS Apache, RTR

8. Market Comparison
Brand Sales up to 2011 Growth Rate
Hero Moto Crop 4,72,055 24%
Honda 1,45,819 19%
Bajaj 2,86,657 22%
Yamaha 23,384 37%
TVS 1,73,200 23%

9. Success Factors
Change of market preferences toward the characteristics
of its own products through active marketing strategies.
Focus on high margin upper segment to entice new
customers.
Exploitation of economies of scale through both
centralized manufacturing and logistics.

10. 4P’s

11. 4P’s

12. Conclusion
Motorcycling has become popular among baby boomers
and generation Y according to the Motorcycle Industry
Council.
A growing number of women and families are also riding
motorbikes.
There has also been an increase in older and affluent
riders.

13. Submitted to-Prof.Kamal Kr.
Gupta