Bank 2.0 & Engagement Banking

Bank 2.0
Get ready for the new era
of Engagement Banking

BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Facebook, Apple and Amazon
are delivering a superior experience.

Why not my bank?


Outside-In
CUSTOMER
EXPERIENCE
LAYER

loosely coupled

INTERNAL
SYSTEMS
AND PLATFORMS

Inside-Out

Outside-in
Titeltext approach
Paradigm shift: from ‘inside-out’ to ‘outside-in’.
Support text

BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong
FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

Open Marketing Website Closed Transactional Platform

MANAGED BY E-BUSINESS MANAGED BY IT

Seamless
Titeltext customer journey
90% of your website visitors click the login button.
Support text

BACKBASE SOCIAL MEDIA WEBINAR || June 9, 2011 9, @jelmerdejong
@ FORRESTER WEBINAR NOVEMBER | 2011 | @jelmerdejong

Promotions Transactions

Seamless
Titeltext customer journey
90% of your website visitors click the login button.
Support text

BACKBASE SOCIAL MEDIA WEBINAR || June 9, 2011 9, @jelmerdejong
@ FORRESTER WEBINAR NOVEMBER | 2011 | @jelmerdejong

Customer Mobile
In Control Optimized
Personalization
Superior & Targeting
Experience

Customer Experience Layer
App Store
Content / Proﬁle (Web 2.0)
Management
Application
Security & Integration
Access Control

CORE BANKING SYSTEMS & PROCESSES

Customer
Titeltext Experience Layer
The customer comes ﬁrst, not systems or processes.
Support text
One seamless platform -- ready for any device.


BRANCH SOCIAL MEDIA
ONLINE - (ANY DEVICE) CALL CENTER
OFFICE
(public, personal)

CUSTOMER EXPERIENCE LAYER

BUSINESS RULES

1:1 Customer treatment ADVISORY TOOLS
(targeting, segmentation)
Simulation, Calculators, ...
Reusable Widgets
CUSTOMER PROFILE CONTENT
Collect Customer Preferences
Consistent Across Channels
(implicit and explicit)

CORE BANKING OTHER BACK-END FUNCTIONS 3RD PARTY FUNCTIONS

Transactional CRM PFM

Widgets
Titeltext will rule them all
Widgets text small and ﬂexible mini-applications that can integrate
Support are
with any system and be reused across multiple channels.


Titeltext
Demo: ABN Amro - widgets & social integration
See how one
Support text platform uses widgets to give users control whilst
allowing for integration with core systems and social media.


Deliver any time, any place
and on any device:
The Mobile Challenge


Customers need ubiquity
Titeltext
But how text you support all
Support can
operating systems and devices?


WIDGETS / HTML 5

SOCIAL NETWORKS BANKING WEBSITE FRONT
OFFICE UNIFIED
DESKTOP

The solution: Widgets & HTML 5
Titeltext
Widgets text contain any application and are reusable, This makes widgets
Support can
the best solution for the mobile challenge, for both the web and native apps.


(1) Direct To Browser

BANKING
PLATFORM
+ NATIVE
WRAPPER

(2) Via Native App Wrapper

• Mobile Optimized Widgets
• jQuery Mobile
• HTML5

Mobile delivery: from your banking platform to the customer
Titeltext
Direct in text mobile browser or using the native wrapper, creating
Support the
an OS-speciﬁc application.


eBusiness & IT alignment
for a faster time-to-market


Customer Business
Superior User Experience • • Optimize Online Results
Personal & Relevant • • Lower Cost-per-Contact
Any Time, Any Place & Any Device • • Control: Less IT Dependency

IT
• Leverage Existing Infrastructure
• Easy Integration
• Secure & Performance

Bank 2.0
Titeltext empowers key stakeholders
Customer, business and IT should be united
Support text
to create a seamless online experience.


CUSTOMER
EXPERIENCE CHANGE REQUIREMENTS
LAYER

loosely coupled

CHANGE CAPABILITY
INTERNAL
SYSTEMS
AND PLATFORMS

Allignement by decoupling
Titeltext
Different text
Support heartbeats cause unnecessary complications
and slow down the time-to-market.


Online is a customer interaction
channel, where eBusiness
must be in control


Customer
in Control
BANK 2.0 CUSTOMER PORTAL

E-BUSINESS PORTAL MANAGER Business
in Control
SECURITY AGGREGATION PERSONALIZATION CONTENT PRESENTATION
SERVICES SERVICES SERVICES SERVICES SERVICES

IT
in Control
CORE BANKING SYSTEMS & PROCESSES

Different
Titeltext layers for different levels of control
Bringing text
Support control and ease to customer, e-business and IT teams.


Demo: Bank 2.0 & the Portal Manager
Titeltext
Customer & business in control, across multiple devices.
Support text


how can we
help you?

+
We are Backbase
Titeltext
We deliver a white label Bank 2.0 Portal + Customer Engagement Services
Support text


3RD PARTY APPS * 3RD PARTY APPS *

We deliver
Titeltext globally
Customers on all continents and ofﬁces in Europe and North America.
Support text



We deliver
Titeltext with partners
We are not alone. We have local and global partners
Support text
that are specialized in Backbase Portal.



Titeltext to big customers
We deliver
Top ﬁnancials are already using Backbase to deliver a
Support text
superior customer experience across multiple channels.


We deliver Bank 2.0


Thank you!
JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12


Bank 2.0 & Engagement Banking

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