6. Vision (1) : Outside-In = Customer Enablement Customer Experience Solutions. Delivered. INTERNAL SYSTEMS AND PLATFORMS INSIDE-OUT APPROACH WEB ENABLEMENT OUTSIDE-IN APPROACH Customer Enablement CUSTOMER EXPERIENCE
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8. Vision (3) : UX Layer to unify disparate systems Customer Experience Solutions. Delivered. Seamless Customer Journey Customer Engagement Portal Public Website Online Banking Branch Front-end Call Center Front-end 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transcational Core Banking CRM, … Other Back-end Functions PFM, … 3 rd Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools
9. Vision (4) : e-Business in Control Customer Experience Solutions. Delivered. INTERNAL SYSTEMS AND PLATFORMS Flexible UX-Layer CHANGE REQUIREMENTS CHANGE CAPABILITY
10. Solution : Backbase Customer Engagement Platform Customer Experience Solutions. Delivered. Web Site 1.0 Core Banking Systems & Processes Customer Engagement Platform Superior Experience Any Place Any Device Personalization & Targeting Advisory Tools Easy Portal Management Social Integration Customer In Control Interactive Forms
12. Bank 2.0 Portal : Functional Overview Customer Experience Solutions. Delivered. Customer Engagement Platform Security Services Personalization Services Content Services Presentation Services Aggregation Services PORTAL MANAGER MY BANK Customer in Control Business in Control IT in Control Internal Systems & Processes
13. Customers : In Control Customer Experience Solutions. Delivered. IT E-BUSINESS CUSTOMERS Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
16. Business : In Control Customer Experience Solutions. Delivered. IT CUSTOMERS E-BUSINESS Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
20. IT : In Control Customer Experience Solutions. Delivered. CUSTOMERS E-BUSINESS IT Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
21. IT in Control : Portal Technology Services Customer Experience Solutions. Delivered. Internal Systems & Processes Loosely Coupled Presentation Layer Loosely Coupled Integration
22. IT in Control : Portal Technology Services Customer Experience Solutions. Delivered. Existing infrastructure Mash-up Services Security Services Content Services Rules Services Presentation Services Personalization Services USER PROFILE CONTENT REPOSITORY Social Services
23. Customer Experience Solutions. Delivered. WWW.BACKBASE.COM [email_address] SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 Thank you for your Time