Discover the secrets of the masters of storytelling and how to present your business or skill set in a more compelling and intuitive way and allow you to keep the ongoing attention of your audience. In this crowded and distracting world, it is increasingly difficult to get heard. That is why it is important to get the attention of your target audience by telling a story that they want to listen to!

1. StorifyYour
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2. CREATIVE
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3. Storytelling
for business

4. Why does
this maIer?

5. Life in an increasingly
crowded and noisy word

6. A distracLon epidemic
Ge1ng ongoing a5en6on is more
Important and difficult than ever before!

7. The need
for clarity

8. You never get a
2nd chance to
make a 1st
impression

9. Part 1
GETTING ATTENTION

10. Why does
Storytelling work?

11. When our
brain detects a
story, it knows
it needs to pay
aIenLon
!

12. Stories: How we always passed on knowledge

13. Only 100 years ago most of us were illiterate
Stories used to be the only way to share informaLon

14. How the brain works
Ancient hardware that runs on outdated
so7ware.
Mainly built to
• Keep us safe
• Save energy
Our brain isn’t really built for ongoing aIenLon…

15. Stories help to orgnanise
informaLon so the brain
doesn't have to

16. Business Voodoo - Presentation Secrets
The
Professor
Mistake

17. Business Voodoo - Presentation Secrets
If you can’t explain it
to a 7 year old, you
don’t understand it
yourself!

18. The Curse of Knowledge

19. The Logline
“A concise and informaLve
summary of your story in 20-30
words”

20. Examples of loglines

21. Can you convey your
story in a maIer of
seconds?
This is also known as...

22. The elevator pitch

23. ABT
And…But…Therefore
An original idea by Randy Olson - RandyOlsonProduc'ons.com

24. A scriptwriLng technique to
make messages more
compelling
It works like a story in itself

25. ABT
AND
BUT
THEREFORE

26. “For sale:
baby shoes,
never worn”
The famous 6-word novel by
Ernest Hemingway

27. MLK
The “I have a
dream” speech
was a great
example of ABT

29. Trump’s “Make
America great
Again” resonated
stronger than
Clinton’s policy-
driven and…and…
and…and… message

30. A great “elevator pitch” or
“trailer” connects with the
audience and triggers
ongoing aIenLon

31. Part 2
KEEPING ATTENTION

32. You know you have a story when the audience thinks
“So, what happens next?”

33. Think like
What can we learn from the masters of aIenLon?

34. BD-Insider
There are
ancient and
proven
storytelling
formats

35. There is 1 interes@ng thing all these
stories have in common!

36. The Hero’s
Journey

37. Joseph
Campbell

39. There’s another thing these
stories have in common…

40. The heroes are underdogs

41. The audience can
idenLfy with the
underdog’s reality

42. However, in business
we believe that we
should portray
ourselves as strong,
infallible successful
characters

43. Guess who the
strong, infallible,
successful
characters are in
most stories?

44. The Villains!

45. Most great
stories are about
characters the
audience can
idenLfy with

46. But, what does all this
have to do with our
business?

47. Great stories are
all about the
audience…

48. …great business stories
are about our clients…
…NOT about us!

49. Hero’s journey = Client’s journey

50. knowledge
trust
relationship relationship
knowledge
relationship
knowledge
trust
relationship
knowledge
trust
relationship
knowledge
trust
Prospect zone
Client zone
TheRoadfromProspecttoClient

51. THE CHARACTER
THE PROBLEM
THE GUIDE
THE PLAN
THE JOURNEY
THE OUTCOME
Story script

52. How to put this to work?

53. THE CHARACTER
THE PROBLEM
THE GUIDE
THE PLAN
THE JOURNEY
THE OUTCOME
Our prospect is the hero
The inner-story of the prospect’s challenge
We earn the privilege of becoming the guide
We provide the outline of the soluBon
We educate the prospect, answer FAQs,
We earn or ask for the business

54. How do we keep
ongoing aIenLon?

55. Episode Episode Episode Episode
Remember Nedlix?
story plot
story plot
story plot

56. Keeping aIenLon while earning the business
Problem
Solu/on
Connec/on
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57. But aren’t
we already
geeng too
much email?

58. Email is sLll the leading channel
Source BBDirect

59. Email as a value delivery mechanism
Most people abuse of email
There is an opportunity to stand
out by geGng it right
The permission to communicate via
email is a privilege. Treat it as such!

60. Adding value along the prospect journey
Client zone
Build
rela@onships of
trust that earn the
business

61. Let’s summarise
It maIers to get aIenBon in a noisy, crowded distracBng
world
We need a clear message that connects with our
prospect’s challenges and/or aspiraBons to get their
aIenBon
A well craKed story delivery will help us keep that
aIenBon and earn the business

62. There’s so much more…..

63. Learn the
secrets of
storytelling
for business
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