Slides from William Bay's talk on Local SEO for WordCamp San Diego 2015

1. WhatYou Need to Know
About Local SEO

2. William Bay
FlauntYour Site
Slides: http://flauntyoursite.com/wcsd2015

3. SORRY BEN

4. Local vs Organic

7. LOCAL SEARCH ROADMAP
LOCAL RANKING FACTORS
THINGSTO AVOID
REVIEWS
CITATIONS
WEBSITE OPTIMIZATION
MY BUSINESS PROFILE

8. LOCAL SEARCH ROADMAP
(OR, HOWTHE HELL DID WE END UP HERE???)

9. GOOGLE PLACES -2010

10. GOOGLE + LOCAL -2011

11. GOOGLE MY BUSINESS -2014

12. LOCAL RANKING FACTORS

13. IN DEPTH
HTTP://MOZ.COM/LOCAL-SEARCH-RANKING-FACTORS
HTTP://WWW.DAVIDMIHM.COM/
HTTP://WWW.LOCALSEOGUIDE.COM/

14. MY BUSINESS PROFILE

16. WEBSITE OPTIMIZATION

17. TITLES
MAKETITLETAGS LOCAL

19. NAP
NAME,ADDRESS, PHONE

20. SCHEMA

22. TEXT WAS JUSTTEXT
BEFORE SCHEMA

23. TEXT WAS ADDRESSES, PHONE NUMBERS,
NAMES, ORGANIZATIONS, PRODUCTS, EVENTS.
MOVIES, BOOKS, REVIEWS, PEOPLE
AFTER SCHEMA

24. SCHEMA GIVES CONTEXT

25. HTTP://WWW.MICRODATAGENERATOR.COM/
LOCAL-BUSINESS-SCHEMA/
SCHEMA GENERATORS

26. • KML FILE GENERATION AND AUTOMATICALLY ADDING
THESETOYOUR XML SITEMAP (NEEDED FOR GOOGLE).
• ADDRESS OUTPUT IN SCHEMA.ORG FORMAT.
• SHOWING OPENING HOURS (WITH SCHEMA.ORG
OUTPUT).
• SHOWING GOOGLE MAPS, INCLUDING A ROUTE PLANNER.
• A STORE LOCATORTO EASILY FINDYOUR NEAREST
LOCATION.
• SUPPORT FOR MULTIPLE LOCATIONS.
• CSV UPLOAD FOR MULTIPLE LOCATIONS.
YOAST LOCAL SEO PLUGIN

27. CITATIONS ARE MENTIONS OFYOUR BUSINESS
NAME AND ADDRESS
CITATIONS

30. NUMBER & ACCURACY OF
CITATIONS COUNT

31. HOW DOYOU GET AND
KEEP CURRENT WITH
CITATIONS?

33. MOZ LOCAL
YEXT
UBL
WHITESPARK

34. REVIEWS

35. QUANTITY +
VELOCITY

37. CLIENT REACH OUT
AFTER SERVICE

38. THINGSTO AVOID

39. FINALTHOUGHTS