BUSINESS COMMUNICATION

1. INTRODUCTION
Communication is a skill to
exchange messages, facts, ideas,
opinions, and to express emotions.
The word “Communication” is
derived from the Latin word
“Communico” which means “To
Share”. It is the act of sharing or
imparting a share of anything.

2. MEANING AND DEFINITION OF
COMMUNICATION.
Communication is the process by
which information is transmitted
between individuals and / or
organizations, so that an
understanding response results.
Communication is an exchange
of facts, ideas, opinions, or emotions
by two or more persons.

3. DEFINITION
According to peter little
“Communication is the
process by which information is
transmitted between individuals
and/or organizations so that an
understanding response results.”

4. NEED/IMPORTANCE FOR COMMUNICAITON
• Technological improvements:-
We must persuade employees to accept new
technology. Regular training of staff becomes
necessary to improve their knowledge and to provide
them the skills needed to apply new technology.
• Human relations:-
Effective communication between
management and employee can be developed by,
Participation of employees in the decision making
process and other means of communication

5. • Increase in size:
A large business firm has factories or
offices in different parts of the world. The head
office of the company must always be in close
touch with branch offices. An efficient system of
communication is required for this purpose.
• Growing specialization:
Sound communication is essential for
ensuring mutual co-operation and understanding
between different departments. Otherwise the
organization cannot function smoothly.

6. • Cut-throat competition:-
Liberalization and globalization have resulted in
severe competition between public sector, private sector
and foreign banks. Persuasive communication in the form
of advertisements, personal contacts and publicity
becomes essential to survive in the race of competition.
• Public Relations:-
Society expects more and more from managers.
Business has to keep Government, distributors, suppliers,
investors and other sections of society well informed about
its contribution to the society.

7. • Trade union movement:-
Management must consult union leaders on
several matters. Regular exchange of information and
ideas between managers and union helps to maintain
good relations between them.
• Personal asset:-
Communication skill is essential for success
in every job. Manager is required to give speeches,
write documents and conduct interviews. Teachers,
advocates, journalists, receptionists need high degree
of communication skill.

8. • THANK YOU