Marketing lessons from Dr House M.D

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2. Differential
Diagnosis

3. e best
thebest
i nti if t
edenftyy h tthe
d o o o e en nd
n erdter itd mnt taand h
r
In oI
mer seg
e
su r segm coonsumer
su e
conconm vule e f f c nsum
tal a u o o
t rg et
h gs e v
taarget
ighieht s
h

4. mer
usto
C
nking
ra
ence
xperi
e

5. n brand
i
d mainta
Build an
portant
n is an im tegy
reputatio rand stra
of any b
element

6. osis
rogn
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7. market
date with rder
tay up to nosis, in o
S
and prog tial brands,
trends
d influen
to buil
y people
owered b
emp

8. ferent
Be dif

9. erent by
to be diff ional
ds need
Bran
ng emot e
n engagi xperienc
offering a
e

10. ind
F
e
m
ng
ni
a
at
lp
fu
ns
er
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11. aluable
ights! A v of a
Think Ins undation
is the fo
insight
strategy
ul brand
successf

12. Fi
th
nd
‘sp
at
aln
ci
e
s’
es

13. t makes
tribut tha
t
unique a ent in terms of
The
d differ
ur bran
pression
yo
versal ex
i
tional un
emo

14. it:
lick
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