This presentation is about the context-aware recommender algorithm iTALS. iTALS is a context-aware recommender algorithm for implicit feedback data. The user-item-context(s) setup is modelled in a binary tensor. Weights are also assigned to the cells based on the certainity of their information. An ALS-based algorithm is proposed that is capable of efficiently factorizing this tensor. Additionally a novel context information is introduced: sequentiality. This context allows us to incorporate association rule like information into the factorization framework and to differentiate between items with different repetetiveness patters and thus to make recommendations more accurate. This presentation was originally given at ECML/PKDD 2012 in Bristol.

1. iTALS
Fast ALS-based tensor factorization for context-aware
recommendation from implicit feedback
Balázs Hidasi – balazs.hidasi@gravityrd.com
Domonkos Tikk – domonkos.tikk@gravityrd.com
ECML/PKDD, 25TH SEPTEMBER 2012, BRISTOL

2. Overview
• Implicit feedback problem
• Context-awareness
▫ Seasonality
▫ Sequentaility
• iTALS
▫ Model
▫ Learning
▫ Prediction
• Experiments

3. Feedback types
• Feedback: user-item interraction (events)
• Explicit:
▫ Preferences explicitely coded
▫ E.g.: Ratings
• Implicit:
▫ Preferences not coded explicitely
▫ E.g.: purchase history

4. Problems with implicit feedback
• Noisy positive preferences
▫ E.g.: bought & disappointed
• No negative feedback available
▫ E.g.: had no info on item
• Usually evaluated by ranking metrics
▫ Can not be directly optimized

5. Why to use implicit feedback?
• Every user provides
• Some magnitudes larger amount of information
than explicit feedback
• More important in practice
▫ Explicit algorithms are for the biggest only

6. Context-awareness
• Context: any information associated with events
• Context state: a possible value of the context
dimension
• Context-awareness
▫ Usage of context information
▫ Incorporating additional informations into the method
▫ Different predictions for same user given different
context states
▫ Can greatly outperform context-unaware methods
 Context segmentates items/users well

7. Seasonality as context
• Season: a time period
▫ E.g.: a week
• Timeband: given interval in season
▫ Context-states
▫ E.g.: days
• Assumed:
▫ aggregated behaviour in a given
timeband is similar inbetween
seasons User Item Date Context
▫ and different for different 1 A 12/07/2010 1
timebands 2 B 15/07/2010 3
▫ E.g.: daily/weekly routines 1 B 15/07/2010 3
… … …
1 A 19/07/2010 1

8. Sequentiality
• Bought A after B
▫ B is the context-state of the user’s
event on A
• Usefullness
▫ Some items are bought together
▫ Some items bought repetetively
▫ Some are not
• Association rule like information
incorporated into model as
context
▫ Here: into factorization methods
• Can learn negated rules
▫ If C then not A

9. M3
iTALS - Model
• Binary tensor
▫ D dimensional
User
▫ User – item – context(s)
M1
T
• Importance weights
▫ Lower weights to zeroes (NIF)
▫ Higher weights to cells with Item
more events M2
• Cells approximated by sum of
the values in the elementwise
product of D vectors
▫ Each for a dimension
▫ Low dimensional vectors

10. iTALS - Learning
•

11. iTALS - Prediction
• Sum of values in elementwise product of vectors
▫ User-item: scalar product of feature vectors
▫ User-item-context: weighted scalar product of
feature vectors
• Context-state dependent reweighting of features
• E.g.:
▫ Third feature = horror movie
▫ Context state1 = Friday night  third feature high
▫ Context state2 = Sunday afternoon  third
feature low

12. Experiments
• 5 databases
▫ 3 implicit
 Online grocery shopping
 VoD consumption
 Music listening habits
▫ 2 implicitizied explicit
 Netflix
 MovieLens 10M
• Recall@20 as primary evaluation metric
• Baseline: context-unaware method in every context-
state

13. Scalability
Running times on the Grocery dataset
350
300
iALS epoch
Running time (sec)
250
iTALS (time bands) epoch
200
iTALS (sequence) epoch
150
iALS calc. matrix
100
iTALS (time bands) calc.
matrix
50
iTALS (sequence) calc. matrix
0
10 20 30 40 50 60 70 80 90 100
Number of factors (K)

14. Results – Recall@20
0.1200
0.1000
0.0800
0.0600
0.0400
0.0200
0.0000
VoD Grocery LastFM Netflix MovieLens
iALS (MF method) iCA baseline iTALS (seasonality) iTALS (sequence)

15. Results – Precision-recall curves
0.25 Recall-precision (Grocery)
0.20
0.15
0.10 iALS
0.05
0.00 iCA baseline
0.00 0.05 0.10 0.15 0.20
Recall-precision (VoD) iTALS
0.08 (season)
0.06 iTALS
(sequence)
0.04
0.02
0.00
0.00 0.05 0.10 0.15 0.20

16. Summary
• iTALS is a
▫ scalable
▫ context-aware
▫ factorization method
▫ on implicit feedback data
• The problem is modelled
▫ by approximating the values of a binary tensor
▫ with elementwise product of short vectors
▫ using importance weighting
• Learning can be efficiently done by using
▫ ALS
▫ and other computation time reducing tricks
• Recommendation accuracy is significantly better than iCA-baseline
• Introduced a new context type: sequentiality
▫ association rule like information in factorization framework

17. Thank you for your attention!
For more of my recommender systems related research visit my website: http://www.hidasi.eu
T