3. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
4. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
5. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
6. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
Images
7. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
Images
Videos
8. In less than 4 years Social Media has now overtaken
what?
as the number one activity on the web?
Social Media – How it Works
9. In less than 4 years Social Media has now overtaken
what?
as the number one activity on the web?
Yes…pornography!
Social Media – How it Works
10. The most popular types of Social Media websites are
Social Media – How it Works
11. The most popular types of Social Media websites are
Facebook
Social Media – How it Works
12. The most popular types of Social Media websites are
Facebook
Twitter
Social Media – How it Works
13. The most popular types of Social Media websites are
Facebook
Twitter
LinkedIn
Social Media – How it Works
14. The most popular types of Social Media websites are
Facebook
Twitter
LinkedIn
Also known as Social Networking
Social Media – How it Works
15. This morning
Setting up Facebook for your
business
Social Media – How it Works
16. This morning
Setting up Facebook for your
business
Your Business Fan Page
Social Media – How it Works
17. This morning
Setting up Facebook for your
business
Your Business Fan Page
How to use Facebook
Social Media – How it Works
18. This morning
Setting up Facebook for your
business
Your Business Fan Page
How to use Facebook
How NOT to use Facebook
Social Media – How it Works
19. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page
How to use Facebook
How NOT to use Facebook
Social Media – How it Works
20. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook
How NOT to use Facebook
Social Media – How it Works
21. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook How to `Tweet`
How NOT to use Facebook
Social Media – How it Works
22. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook How to `Tweet`
How NOT to use Facebook
LinkedIn
Social Media – How it Works
23. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook How to `Tweet`
How NOT to use Facebook
LinkedIn
ipatter
Social Media – How it Works
24. Facebook
• Facts and Figures
• More than 500 million users on Facebook
25. Facebook
• Facts and Figures
• More than 500 million users on Facebook
• 50% of active users log on, on any given day
26. Facebook
• Facts and Figures
• More than 500 million users on Facebook
• 50% of active users log on, on any given day
• The average Facebook user has 130 friends
27. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
28. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
29. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
30. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
31. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
32. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
In less than a year Facebook had…
33. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
In less than a year Facebook had…
200 million users!
34. In the UK
Almost 60% of the online population uses
Facebook on a regular basis
35. In the UK
Almost 60% of the online population uses
Facebook on a regular basis
Facebook receives more traffic than Google
38. Facebook
Profiles, Groups & Pages
Profiles Groups
Are for individuals, personal Are for businesses
profile Groups
Organisations
Clubs
Charities
Indexed by search engines
39. What is a Facebook Page?
Pages are for…
Businesses
Organisations
Celebrities
Bands
40. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
41. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
42. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
Will help improve your search engine ranking
43. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
Will help improve your search engine ranking
The larger your fan base gets a viral growth of your Page
occurs
44. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
Will help improve your search engine ranking
The larger your fan base gets a viral growth of your Page
occurs
Will drive more traffic to your website and business
45. What can you use a Facebook Page for?
To communicate
To engage
To inform
To educate
To build a relationship
46. So why do we need a Facebook Page?
To sell your products & services?
47. So why do we need a Facebook Page?
To sell your products & services?
No!
48. So why do we need a Facebook Page?
To build a relationship with potential
customers?
49. So why do we need a Facebook Page?
To build a relationship with potential
customers?
Yes
50. So why do we need a Facebook Page?
To inform & educate potential clients?
51. So why do we need a Facebook Page?
To inform & educate potential clients?
Yes