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May 19, 2011  Riga
 
 
 
 
 
 
 
Unauthorized entry to network facilities Andriaus Vaitkevičiaus/15min.lt nuotr. 8-10 lives lost annually due to low safety perception ELTA Juliaus Kalinsko/„15 minučių“ nuotr.
Electricity theft: losses of 300k EUR annually Enough to light 40 schools for the whole year RST RST
Awareness of civil duties is low 64.000 people were left without electricity for total of 125 days RST
Operacija 2020: the strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operacija 2020: the tactics Comprehensive information resource on the Internet
Operacija 2020: the tactics Manual of responsible  behaviour with electricity for distribution
Operacija 2020: the tactics Information visualizations for greater understanding  and impact
Operacija 2020: the tactics Information visualizations for greater understanding  and impact
Operacija 2020: the tactics The phone of trust to report theft and hazards: 8 5 255 2 555
Operacija 2020: the tactics Engagement of call center 1802 RST. Call center manager Lina
Operacija 2020: the tactics Partnership with local authorities for message and information delivery RST
Operacija 2020: the tactics Involvement of local communities RST
Operacija 2020: the tactics Extensive media relations both national and regional
Results ,[object Object],[object Object],[object Object],[object Object],RST ,[object Object],[object Object]
Results (II) April 28, 2011 LESTO  was awarded by the Ministry of Social Security and Labour and the United Nations Development Programme in Lithuania as the best debut for Social Company of the Year – for LESTO social initiatives “Operation 2020”, “As Much as Needed”, and “Electro Magic”. foto Kestucio Kurieniaus
Key learnings RST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
monologue dialogue

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Baltic PR Awards 2011: Turn off Indifference Turn on Responsibility

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  • 9. Unauthorized entry to network facilities Andriaus Vaitkevičiaus/15min.lt nuotr. 8-10 lives lost annually due to low safety perception ELTA Juliaus Kalinsko/„15 minučių“ nuotr.
  • 10. Electricity theft: losses of 300k EUR annually Enough to light 40 schools for the whole year RST RST
  • 11. Awareness of civil duties is low 64.000 people were left without electricity for total of 125 days RST
  • 12.
  • 13. Operacija 2020: the tactics Comprehensive information resource on the Internet
  • 14. Operacija 2020: the tactics Manual of responsible behaviour with electricity for distribution
  • 15. Operacija 2020: the tactics Information visualizations for greater understanding and impact
  • 16. Operacija 2020: the tactics Information visualizations for greater understanding and impact
  • 17. Operacija 2020: the tactics The phone of trust to report theft and hazards: 8 5 255 2 555
  • 18. Operacija 2020: the tactics Engagement of call center 1802 RST. Call center manager Lina
  • 19. Operacija 2020: the tactics Partnership with local authorities for message and information delivery RST
  • 20. Operacija 2020: the tactics Involvement of local communities RST
  • 21. Operacija 2020: the tactics Extensive media relations both national and regional
  • 22.
  • 23. Results (II) April 28, 2011 LESTO was awarded by the Ministry of Social Security and Labour and the United Nations Development Programme in Lithuania as the best debut for Social Company of the Year – for LESTO social initiatives “Operation 2020”, “As Much as Needed”, and “Electro Magic”. foto Kestucio Kurieniaus
  • 24.

Notas del editor

  1. I am Aistis Zabarauskas, an account director of Lpublic relations consultancy