Public Affairs 2009 / 3rd place / HELP: For a life without tobacco

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Baltic PR Awards 2009 Public Affairs 3rd PLACE WINNER Agency: PR Studio Client: European Commission Check out this presentation video on Youtube: http://tinyurl.com/coa5gx

Empresariales Salud y medicina

HELP: For a life without tobacco PR activities 2008 Latvia, Lithuania, Estonia 01.04.2009.

Introduction to HELP Kaspars Līcītis PR Studio

The problem ,[object Object],100 , 604 , 000 smokers in the EU (27%), incl. 571 , 000 smokers in Latvia (32,7%) 701 , 000 smokers in Lithuania (27,3%) 343 , 000 smokers in Estonia (33,3%)

An initiative of the European Commission ,[object Object],Adress one of the main causes of avoidable death s in the EU

An initiative of the European Commission That is to say : Make sure that SMOKE- FREE becomes the NEW standard in the 27 Member States.

Subjects Target audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENTITÉ

HELP – integrated Pan-European campaign PR Events WEB TV advertising

Implementation of HELP campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Political context and partnershi ps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public relations and events Campaign HELP: For a life without tobacco

HELP COmets tool ,[object Object],[object Object],[object Object],[object Object]

What is CO? ,[object Object],[object Object],[object Object],[object Object]

Different CO mets programs ,[object Object],[object Object],[object Object],[object Object],[object Object],About 340 , 000 CO tests have been carried out across the European Union in 2006-2008

Shortly about the COmets program results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media relations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Also ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR activities in Latvia Kaspars Līcītis PR Studio

CO mets events 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best COmets events 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

PR activities in Estonia 2008 Allar Tankler Corpore (EE)

Best COmets events 2008 ,[object Object],[object Object],[object Object],[object Object]

Press event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR activities in Lithuania Migle Mackeviciute Komunikacija ir konsultantai (LT)

Events in year 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best events in year 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! ,[object Object],[object Object],[object Object],[object Object]

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