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1. 10-Step Marketing PlanNIDO 3+ Bernadette C. Angustia Marketing Management

2. The Product

3. Step 1:The Primary Target Market

4. Stakeholders Mothers Belonging to Family Life Cycle: Family with young children Educated Class AB Understands medical concepts such as the good of probiotics and lactobacillus Physicians specifically Pediatricians May prescribe/advise what milk is best for children Has great influence on their patients and their mothers Knows the benefits of probiotics and fibers

5. Step 2:Needs, Wants, and Demands of the Target Market

6. Mothers Wants: Informed choice of milk for their kids Needs: Nutritious and Healthy milk for their kids Demands: Disclosure of information regarding the product

7. Pediatricians Needs: to make the right milk prescription/suggestion Wants: the best for their patients Demands: Properly researched milk substitute for their patients

8. Step 3:Competition and Competitive Position Map

10. Those who understands importance of right milk choice

11. Concerned parents

13. Step 4:The Gap - Positioning Statement

14. “Only 3+ milk with Probiotics and Prebiotics” Has Probiotics, The good bacteria Lactobacillus paracasei Has Prebiotics, The food for the good bacteria DHA approved Has Vitamins and Minerals Milk innovation developed by the Nestle Research Center in Switzerland

15. Step 5:Market Size  Not available

16. Step 6:The Product

17. Nido 3+ the only milk with Probiotics and Prebiotics Advantage of having Probiotics Good bacteria Help maintain healthy balance in the digestive tract Advantage of having Prebiotics Natural fibers Additive to helping maintain balance in digestive tract Boost immune system and promote healthier generation

18. Step 7:Promotions

19. Advertising Print ad was advertised in MIMs, a resource book possessed by most if not all physicians Ad tailored to be information filled Information contained are scientific of value

20. Step 8:The Price Data not available

21. Step 9:The Place

22. Where.. Print ads in published resources and books widely used by physicians including pediatricians

23. Step 10:The Winning Strategy

24. The Winning Strategy The ONLY 3+ Milk in the market that has Probiotics and Prebiotics Product is presented as an immune system booster and promoter of healthier digestion Milk innovation is researched and developed in Switzerland

25. 10-Step Marketing PlanNido 3+ Bernadette C. Angustia Marketing Management