Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society. I went to listen to his talk. It was very inspiring. I picked up bunch of ideas from his talk into my notebook and compiled them here. Please note that some of the ideas may have changed a bit on their way here as the lecture was originally in Finnish.

2. Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND
research crew was invited to give a talk at Jyväskylä 25.3.2013 by
Jyväskylä Entrepreneurship Society.

3. Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND
research crew was invited to give a talk at Jyväskylä 25.3.2013 by
Jyväskylä Entrepreneurship Society.
I went to listen to his talk. It was very inspiring.

4. Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND
research crew was invited to give a talk at Jyväskylä 25.3.2013 by
Jyväskylä Entrepreneurship Society.
I went to listen to his talk. It was very inspiring.
I picked up bunch of ideas from his talk into my notebook and
compiled them here. Please note that some of the ideas may have
changed a bit on their way here as the lecture was originally in
Finnish.

5. Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND
research crew was invited to give a talk at Jyväskylä 25.3.2013 by
Jyväskylä Entrepreneurship Society.
I went to listen to his talk. It was very inspiring.
I picked up bunch of ideas from his talk into my notebook and
compiled them here. Please note that some of the ideas may have
changed a bit on their way here as the lecture was originally in
Finnish.
Peace, love and learning!

6. Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND
research crew was invited to give a talk at Jyväskylä 25.3.2013 by
Jyväskylä Entrepreneurship Society.
I went to listen to his talk. It was very inspiring.
I picked up bunch of ideas from his talk into my notebook and
compiled them here. Please note that some of the ideas may have
changed a bit on their way here as the lecture was originally in
Finnish.
Peace, love and learning!
Ville Keksijä Keränen
Monkey Business

7. “
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

8. “ Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

9. “
Strategy = to do different things or same things in a different way.
Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

10. “
Strategy = to do different things or same things in a different way.
Why in many places, e.g. at the
airports, the customers are made to
disturb each other?
Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

11. “
Strategy = to do different things or same things in a different way.
Why in many places, e.g. at the
airports, the customers are made to
disturb each other?
At times the whole industry operates
in a wrong way.
Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

12. “
Strategy = to do different things or same things in a different way.
Why in many places, e.g. at the
airports, the customers are made to
disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way.
Why at the night clubs
Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

13. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Why in many places, e.g. at the
airports, the customers are made to
Goal of the Customer
disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way.
Why at the night clubs
Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

14. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Why in many places, e.g. at the
airports, the customers are made to
Goal of the Customer
disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way.
Why at the night clubs
A great place to start creating
something new is to think who
currently doesn’t use your service. Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

15. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Why in many places, e.g. at the
airports, the customers are made to
Goal of the Customer
disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way. Unless your task is to design
Why at the night clubs
a meeting rooms do not
A great place to start creating design in a meeting room.
something new is to think who Go where your users are.
currently doesn’t use your service. Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

16. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Don’t be afraid to talk about your Why in many places, e.g. at the
ideas. There’s no danger that other airports, the customers are made to
Goal of the Customer
people would implement them. disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way. Unless your task is to design
Why at the night clubs
a meeting rooms do not
A great place to start creating design in a meeting room.
something new is to think who Go where your users are.
currently doesn’t use your service. Truly new things are
created by iterative
development process.
It’s a mistake to think you
can get perfect outcome
at the first time.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

17. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Don’t be afraid to talk about your Why in many places, e.g. at the
ideas. There’s no danger that other airports, the customers are made to
Goal of the Customer
people would implement them. disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way. Unless your task is to design
Why at the night clubs
a meeting rooms do not
A great place to start creating design in a meeting room.
something new is to think who Go where your users are.
currently doesn’t use your service. Truly new things are
The Slow Cashier created by iterative
Experiment was development process.
conducted within a It’s a mistake to think you
day. Many times it can get perfect outcome
does not require at the first time.
much time to try.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

18. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Don’t be afraid to talk about your Why in many places, e.g. at the
ideas. There’s no danger that other airports, the customers are made to
Goal of the Customer
people would implement them. disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way. Unless your task is to design
Why at the night clubs
a meeting rooms do not
A great place to start creating design in a meeting room.
something new is to think who Go where your users are.
currently doesn’t use your service. Truly new things are
The Slow Cashier created by iterative
Experiment was development process.
conducted within a
Ideas to try out? vs. It’s a mistake to think you
day. Many times it can get perfect outcome
does not require Ideas to implement? at the first time.
much time to try.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

19. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Don’t be afraid to talk about your Why in many places, e.g. at the
ideas. There’s no danger that other airports, the customers are made to
Goal of the Customer
people would implement them. disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way. Unless your task is to design
Why at the night clubs
a meeting rooms do not
A great place to start creating design in a meeting room.
something new is to think who Go where your users are.
currently doesn’t use your service. Truly new things are
created by iterative
The Slow Cashier The idea of an idea is to disrupt.
Experiment was development process.
conducted within a
Ideas to try out? vs. It’s a mistake to think you
day. Many times it can get perfect outcome
does not require Ideas to implement? at the first time.
much time to try.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

20. “
should be the unit of sales.
Strategy = to do different things or same things in a different way.
Don’t be afraid to talk about your Why in many places, e.g. at the
ideas. There’s no danger that other airports, the customers are made to
Goal of the Customer
people would implement them. disturb each other?
other even though they go
there to meet each other?
At times the whole industry operates
people don’t meet each
in a wrong way. Unless your task is to design
Why at the night clubs
a meeting rooms do not
A great place to start creating design in a meeting room.
something new is to think who Go where your users are.
currently doesn’t use your service. Truly new things are
created by iterative
The Slow Cashier The idea of an idea is to disrupt.
Experiment was development process.
conducted within a
Ideas to try out? vs. It’s a mistake to think you
day. Many times it can get perfect outcome
does not require Ideas to implement? at the first time.
much time to try.
The World is not ready yet.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

21. “
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

22. “
Experiments create the specifications.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

23. “
Experiments create the specifications.
Get started!
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

24. “Think Big.
Experiments create the specifications.
Get started!
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

25. “Think Big.
Experiments create the specifications.
Get started!
Prototype small.
Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at
25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.