This document discusses environmental factors that influence marketing decisions for Vee Sendy Swimsuit (VSS) produced by Viet Tien Garment Company (VTEC). It outlines that VTEC currently produces products under six brands, including Vee Sendy, which focuses on casual wear for customers aged 16-28. The document then examines key environmental factors: society and culture are being influenced by Asian traditions but also social changes among youth; the economy benefits from low production costs, a developing tourism industry, and expanding markets; technology needs are modest but can improve quality and prices; and competition is low in Vietnam but increasing from foreign companies. Distribution channels like supermarkets and overseas partners help introduce new products easily.

1. VIET TIEN GARMENT
COMPANY (VTEC)
VEE SENDY SWIMSUIT (VSS)
Group 5
 Nguyen Minh Huy
 Huynh Lam Hai
 Nguyen Phuong Uyen
 Hoang Tuan Minh
Ly Ngoc Huy
ENVIRONMENTAL
FACTORS

2. VTEC’S CURRENT PRODUCTS
FALL UNDER THESE SIX
BRANDS:

3. VEE SENDY
Vee Sendy brand focuses on
casual wear : jeans, T-shirts,
shirts, shorts, wallets, etc,…
Customers : the age of 16 – 28
Characteristics of products :
young, fashionable, active.

4. Society – Culture
Economy
Technology
Competition
Environmental factors which influence
the company’s marketing decisions for
Vee Sendy Swimsuit (VSS)

5. SOCIETY AND
CULTURE
Traditional culture
Deeply affected by the Asian culture
Design suitable products for customers
Changes of society
Integration period
The progress of the young
 => Although having challenge about traditional
culture, thanks to changes of society, we can offer to
marketing.

6. ECONOMY
Manufacturing process contributes
positively to the company and
customers.
Low cost of production and distribution
Long time usage
Vietnamese tourism is developing,
especially sea travel.
Expanding market: WTO, ASIAN,...
=> The factors of economy get benefits for
marketing process

7. TECHNOLOGY
 Do not require high technological
factors
Garment products
Simple design
 Update and apply new technique in
garment manufacture
Improve clothing quality
Enhance prices
=> The technology factors gain advantages for
manufacturing process and satisfy the customers’
needs.

8. COMPETITION
 Low competition in Vietnam
A few companies to produce Swimsuit.
Swimsuit market develop weakly in
Vietnam.
 Competitions from foreign companies
Normal products from China, Thailand
Famous brands: Victoria’s Secret, H&M
⇒It is easy to occupy an important position in
garment market.

9.  Distribution
Distributable channels: supermarket,
fashion centre,…
1380 stores and agents in Vietnam.
50 foreign partners: US, Europe, Asia, …
=> To introduce new product to our customers
easily and conveniently.
COMPETITION

10. THANK YOU FOR YOUR
ATTENTION !!!