This document discusses key social media and technology trends to watch in 2015, including the increasing importance of engagement over clicks and pageviews, the growth of crowdfunded content, the rise of podcasting and niche audiences, the continued growth of mobile and sharing economy apps, the potential of beacon technology, and the focus on design and user experience.
http://www.slideshare.net/DeloitteCanada/deloitte-tmt-predictions-2015
Mobile payments
Content
what’s old is new again…as in books aren’t going anywhere
Click and collect: BufferBox (Waterloo) purchased and shut down by Google, but Europe sees a rise in the activity
Video
Smartphones
Wearables/IoT
3D
http://www.kpcb.com/internet-trends
Chartbeat CEO Tony Haile
Slate, Mashable, notably Medium.com
Impressions/reach…they’re all about “potential” eyeballs. No different from traditional media saying that they reach x number of households.
image source: http://mktcdn.uberflip.com/clickbait.png
emergence of a different voice in journalism: BuzzFeed, Vice
From last year: “1.8 Million Words” (the value of one minute of video, via Forrester Research)
Since June 2014, Facebook has averaged more than 1 billion video views every day.
source: http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Facebook: only video uploaded to FB auto-plays; YouTube etc. only shows as a still: Publisher vs Producer roles
source: (http://www.slate.com/articles/technology/technology/2015/01/facebook_s_auto_play_ads_why_they_could_be_very_bad_news_for_the_media.html)
Last year, I mentioned Vidyard. Well, Michael Litt and Devon Galloway won EY Young Entrepreneur of the Year Ontario 2014
source: https://www.flickr.com/photos/dmje/5159177886/
Ties into geolocation and service layers