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First Tweet (14 Agustus 2010):
banyumurti.net
4 (+1) P
P
Product
P
Price
P
Place
PPromotion
PPackaging
4P 4C
Product
Customer
Wants & Needs
Price
Cost
Is it worth it?
Place
Convenience
How can we get it?
Promotion
Communication
What’s in it for me?
Packaging
Cucok….
Attract
Who do you trust?
Do we need Social Media?
Img: aegisblogs.com
indonesia internet and socmed users statistic
74,6
JUTA
Indonesia Internet User
MarkPlus Insight
Netizen Survey 2013
Online Activities
42%
56.10%
62.50%
69.40%
79.40%
95.90%
Chatting
Download/Upload Video
Email
Visiting Online News Portal
Browsing
Visiting Social Media
MarkPlus Insight Netizen Survey 2013
Alexa.com
5/4/2014
FACEBOOK
29.4M
Social Media
Revolution
(video)
So… HOW???
MEDIA
The word “Social” is more important than “media”
Awareness:
Majalah, Socmed,
Offline roadshow,
radio, TV
Curiosity:
Search blog,
google, youtube
Share:
Socmed,
Offline
Consumption:
Buy the
product
Share & Engage:
Socmed, offline
Loyalty:
Beli lagi, bangun
komunitas
User Journey
How to Use Social Media to Engage With Customers
LISTEN!
video-marketing-online.net
Ask Question, Answer Question
Be Interesting!
Be Friend!
Be Honest!
promote other
Online – Offline Balance
coolconversationslive.com
Online Promotion can be useless if you do nothing offline
Social Media Tips for Better Engagement
MEASURE
Facebook Insight
Crowdbooster
Tweetreach
Twittercounter
Google Analytics
TOOLS
FACEBOOK INSIGHT
From: Facebook Page Insight Guide
GOOGLE ANALYTICS
References
• Presentasi Nukman Luthfie (virtual.co.id)
• Presentasi Social Media Marketing – Tuhu Nugraha
• Presentasi Social Media – Donny BU
• Indonesia Netizen Survey 2013 (Majalah Marketeers Nov
2013)
• en.wikipedia.org/wiki/Marketing_mix
• Blog.hootsuite.com
• mashable.com
• Alexa.com
• semiocast.com
• socialbakers.com
• youtube.com/user/Socialnomics09

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