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Communicating in a
Political World
Gregory Stafford
Public Affairs and Government Relations
Manager
Role of the Public Affairs Officer
Raise the profile of Occupational Therapists in general
and the College specifically
Build relationships with and influence politicians and
key stakeholders
Co-ordinate and manage the public affairs activity of
the College
Communicate with members about influencing activity
Encourage and facilitate members to influence
How and Whom COT Influences
Government and Civil Service
Parliamentary (Westminster and the devolved
legislatures)
Politicians
Party Conferences
Stakeholders and Partners
What is Politics?
Politics is a process by which groups of people make
collective decisions. The term is generally applied to
behaviour within governments, but politics has been
observed in other group interactions, including
corporate, academic and religious institutions. It
consists of social relations involving authority or power
and refers to the regulation of a political unit[and to the
methods and tactics used to formulate and apply
policy.
Secretaries of State
Secretary of State for Work and PensionsSecretary of State for Health
Secretary of State for EducationSecretary of State for
Communities and Local
Government
Government Junior Ministers
Department for Work and Pensions
Minister of State – Chris Grayling MP
Minister of State – Steve Webb MP
Parliamentary Under Secretary of State – Maria
Miller MP
Parliamentary Under Secretary of State (Minister
for Welfare Reform) – Lord Freud
Department of Health
Minister of State – Paul Burstow MP
Minister of State – Simon Burns MP
Parliamentary Under Secretary of State – Anne
Milton MP
Parliamentary Under Secretary of State – Earl
Howe
Department for Education
Minister of State – Sarah Teather MP
Minister of State – Nick Gibb MP
Parliamentary Under Secretary of State – Tim
Loughton MP
Department for Communities and Local
Government
Minister of State – Greg Clark MP
Minister of State – Grant Shapps MP
Parliamentary Under Secretary of State – Andrew
Stunell OBE MP
Parliamentary Under Secretary of State – Bob
Neill MP
Parliamentary Under Secretary of State –
Baroness Hanham CBE
Devolved Administrations
Northern Ireland
Michael McGimpsey MLA
Minister for Health, Social Services and Public
Service
Wales
Edwina Hart MBE AM
Minister for Health and Social Services
London
James Cleverly
Chairman of Health and Public Services
Committee
Scotland
Nicola Sturgeon MSP
Deputy First Minister and Cabinet Secretary for
Health & Wellbeing
Liberal/Conservative Government
Priorities
Increase NHS spending above rate of inflation
but deeper service spending efficiencies
Create a patient-led NHS – Choice agenda
Measure health outcomes
Put healthcare professionals in charge of
delivering care
Focus government action on improving public
health
Reform long-term care
Local Government budgets will be cut
Labour Party Priorities
Pre-Election: Maternity, Dentistry, Mixed-
Sex Wards, Healthcare/Hospital Acquired
Infections.
Preventative healthcare through routine
check-ups for the over-40s.
More personal care, with the right in law to
choose from any provider who meets NHS
standards of quality.
New National Care Service to ensure free
care in the home.
So What Is Being Done?
COT’s General Election Manifesto Follow Up
Letters to Secretaries of State and Ministers
Party Political Conferences
New MP Briefings
Manifestos for the Devolved Administrations
Responses to Consultations
How Political Are You?
Are you registered to vote?
Have you ever voted?
Do you know who your local MP is?
Do you know if your MP has a safe or marginal seat?
Why Become Politically Interested?
Occupational therapy regarded itself until recently as an
apolitical profession. However, during the first years of
the century OTs began to be concerned with a range of
political questions as they expressed dissatisfaction with
the way in which practice is constrained by events
outside their control.
Occupational therapy, indeed all of health and social care
is inescapably political. Just as OTs are social activists in
opening up occupational opportunities they are also
agents of social control.
Why Should You Influence?
Externally focused ambitions:
•Improve the service user experience
•Add something to the development of the profession
•Make systems more efficient, more client centred,
more occupation focused
•Draw attention to problems, protect people
•Share good practice, good ideas
•Help other professionals develop and succeed
Why Should You Influence?
Internally focused ambitions:
•A higher status job, promotion
•To be regarded as an expert in your field
•More money, benefits, travel, autonomy,
•To change career direction
•Start a business
•To be invited to award ceremonies and gala dinners
Ten Key Skills for Influencing
1. Develop awareness in your chosen area –national
and local
2. Your reputation precedes you –do the simple
things well and treat others well
3. Develop and nurture your networks. Treat
everything as an opportunity.
4. Find useful allies with similar values
5. Use a range of methods to influence
Ten Key Skills for Influencing
6. Get the message right, offer solutions and
understand their implications
7. Find the right person to speak to and consider their
hooks and drivers
8. Use evidence- qualitative and quantitative, do a
pilot
9. Create opportunities, take calculated risks
10. Time and persistence required
Who should be in Your Network?
People in similar areas of practice
People from relevant voluntary groups and charities
Educators and researchers in the field
People in your professional organisation
Journal contacts
People involved in national policy
K
K
K
K
K
K
K
K
J
K
K
K
K
K
K
K
J
J
J
K
K
J
Make contacts
Make friends
Be visible and credible?J
Ask for things
J
J
J
J
Get your friends involved
How Can Members Influence?
Respond to COT’s calls for evidence
Contact your local politicians
Volunteer to host politicians
Contact COT and its Officers
Get involved locally and nationally
Contact Local Politicians
http://www.parliament.uk/mps-lords-and-offices/mps/
http://www.writetothem.com/
Contact Details
Email: greg.stafford@cot.co.uk
Direct Telephone: 020 7450 2318
Mobile Telephone: 07973 119625
YOUR INPUT IS
VITAL!

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Study day communicating-in political world

  • 1. Communicating in a Political World Gregory Stafford Public Affairs and Government Relations Manager
  • 2. Role of the Public Affairs Officer Raise the profile of Occupational Therapists in general and the College specifically Build relationships with and influence politicians and key stakeholders Co-ordinate and manage the public affairs activity of the College Communicate with members about influencing activity Encourage and facilitate members to influence
  • 3. How and Whom COT Influences Government and Civil Service Parliamentary (Westminster and the devolved legislatures) Politicians Party Conferences Stakeholders and Partners
  • 4. What is Politics? Politics is a process by which groups of people make collective decisions. The term is generally applied to behaviour within governments, but politics has been observed in other group interactions, including corporate, academic and religious institutions. It consists of social relations involving authority or power and refers to the regulation of a political unit[and to the methods and tactics used to formulate and apply policy.
  • 5. Secretaries of State Secretary of State for Work and PensionsSecretary of State for Health Secretary of State for EducationSecretary of State for Communities and Local Government
  • 6. Government Junior Ministers Department for Work and Pensions Minister of State – Chris Grayling MP Minister of State – Steve Webb MP Parliamentary Under Secretary of State – Maria Miller MP Parliamentary Under Secretary of State (Minister for Welfare Reform) – Lord Freud Department of Health Minister of State – Paul Burstow MP Minister of State – Simon Burns MP Parliamentary Under Secretary of State – Anne Milton MP Parliamentary Under Secretary of State – Earl Howe Department for Education Minister of State – Sarah Teather MP Minister of State – Nick Gibb MP Parliamentary Under Secretary of State – Tim Loughton MP Department for Communities and Local Government Minister of State – Greg Clark MP Minister of State – Grant Shapps MP Parliamentary Under Secretary of State – Andrew Stunell OBE MP Parliamentary Under Secretary of State – Bob Neill MP Parliamentary Under Secretary of State – Baroness Hanham CBE
  • 7. Devolved Administrations Northern Ireland Michael McGimpsey MLA Minister for Health, Social Services and Public Service Wales Edwina Hart MBE AM Minister for Health and Social Services London James Cleverly Chairman of Health and Public Services Committee Scotland Nicola Sturgeon MSP Deputy First Minister and Cabinet Secretary for Health & Wellbeing
  • 8. Liberal/Conservative Government Priorities Increase NHS spending above rate of inflation but deeper service spending efficiencies Create a patient-led NHS – Choice agenda Measure health outcomes Put healthcare professionals in charge of delivering care Focus government action on improving public health Reform long-term care Local Government budgets will be cut
  • 9. Labour Party Priorities Pre-Election: Maternity, Dentistry, Mixed- Sex Wards, Healthcare/Hospital Acquired Infections. Preventative healthcare through routine check-ups for the over-40s. More personal care, with the right in law to choose from any provider who meets NHS standards of quality. New National Care Service to ensure free care in the home.
  • 10. So What Is Being Done? COT’s General Election Manifesto Follow Up Letters to Secretaries of State and Ministers Party Political Conferences New MP Briefings Manifestos for the Devolved Administrations Responses to Consultations
  • 11. How Political Are You? Are you registered to vote? Have you ever voted? Do you know who your local MP is? Do you know if your MP has a safe or marginal seat?
  • 12. Why Become Politically Interested? Occupational therapy regarded itself until recently as an apolitical profession. However, during the first years of the century OTs began to be concerned with a range of political questions as they expressed dissatisfaction with the way in which practice is constrained by events outside their control. Occupational therapy, indeed all of health and social care is inescapably political. Just as OTs are social activists in opening up occupational opportunities they are also agents of social control.
  • 13. Why Should You Influence? Externally focused ambitions: •Improve the service user experience •Add something to the development of the profession •Make systems more efficient, more client centred, more occupation focused •Draw attention to problems, protect people •Share good practice, good ideas •Help other professionals develop and succeed
  • 14. Why Should You Influence? Internally focused ambitions: •A higher status job, promotion •To be regarded as an expert in your field •More money, benefits, travel, autonomy, •To change career direction •Start a business •To be invited to award ceremonies and gala dinners
  • 15. Ten Key Skills for Influencing 1. Develop awareness in your chosen area –national and local 2. Your reputation precedes you –do the simple things well and treat others well 3. Develop and nurture your networks. Treat everything as an opportunity. 4. Find useful allies with similar values 5. Use a range of methods to influence
  • 16. Ten Key Skills for Influencing 6. Get the message right, offer solutions and understand their implications 7. Find the right person to speak to and consider their hooks and drivers 8. Use evidence- qualitative and quantitative, do a pilot 9. Create opportunities, take calculated risks 10. Time and persistence required
  • 17. Who should be in Your Network? People in similar areas of practice People from relevant voluntary groups and charities Educators and researchers in the field People in your professional organisation Journal contacts People involved in national policy
  • 18. K K K K K K K K J K K K K K K K J J J K K J Make contacts Make friends Be visible and credible?J Ask for things J J J J Get your friends involved
  • 19. How Can Members Influence? Respond to COT’s calls for evidence Contact your local politicians Volunteer to host politicians Contact COT and its Officers Get involved locally and nationally
  • 21. Contact Details Email: greg.stafford@cot.co.uk Direct Telephone: 020 7450 2318 Mobile Telephone: 07973 119625