1. The following is a branding presentation.
Please sit back and enjoy.

2. Drizzle
fruit dipped in joy

3. Meet the Drizzle Team
Alison Franco
“The Daredevil”

4. Meet the Drizzle Team
Alexander
McQuirter
“The Hype”

5. Meet the Drizzle Team
Barbie Jarbi
“Snow White”

6. Meet the Drizzle Team
Caitlin Amthor
“The Exotic”

7. Meet the Drizzle Team
Dominic Ferrario
“Vivace”

8. So why create Drizzle?
• The community we live in is continually
becoming more health conscious.
• Our favorite treats are becoming “100 Calorie
Snack Packs”. Margaritas are now “Skinny”
• Yet, we all still want to indulge…right?
• People want all the options, without the guilt.
That is why we created our brand and
product.
Let’s drizzle!

9. So Who Wants to Drizzle?
• Our target is
both men and
women.
• Aged 18-35
• College
Students/Gradu
ates
• Who are
conscious of
their health.
• And who inhabit
“green” cities in
the U.S.
(Austin, San

10. They will
So why will people love it
Drizzle?
Drizzle is: because:
• Fresh frozen fruit • Healthy
skewers • Yet…indulgent
• Dipped in “joy” • Smiles, anyone?
• Fun • Yes, please
• Cheap • Go Earth!
• Green

11. So here it is:

13. The brand Drizzle

14. But, where?
And how?

15. Jo u Co b a n
yos mintios:
TeH e
h yp Snw h
o Wite Dare ev
d il TeExtic
h o Vac
iv e
F S
ruits: trawberry m
, ango, banana, kiwi, raspberry apple, grapes pear, nectarine, oranges pineapple
, , ,
Drizzles: Chocolate, white chocolate, peanut butter, salted caram tam
el, arind, raspberry strawberry
,
Lctio:
oa n
SothL ar Blv Astin T
u am d, s u , X
Every firt m
onday o e
f ach m h a
ont
percentage of our proceeds goes to the We chose this location because it is a fun and hip part of
Capital Area F ood Bank of Texas feeding Austin located near Gordoughs and the Alam Drafthouse. We
o
fam and nourishiung our com unity!
ilies m believe that this area will be a successful start up location.

16. Welcome to
Drizzle, how can
we help you?

18. Our Joyous
Website

19. hm
oe drizzle mu
en oe
rdrs loa n
ctio
Welcom Dri zleis a fun and exciting way to induldge
e! z
in your favorite treats while keeping your body happy
fruit drizzle joy
Tr y our fe a t ur e d fa ll fr uit ,
it s p e a r ific !
home drizzle menu orders charity

20. TV Commercial
• In our first public commercial, we will show a strawberry and
banana sitting on a couch watching the news. When the
weatherman says there is a chance of “drizzle” they get
beyond excited and run outside.
• After they run outside, you notice that the rain is actually
chocolate sauce. Other fruits appear from the other houses
and they all run outside to dance in the drizzle.
• Then the screen would cut to our logo and a voiceover
explains the concept of Drizzle Fruits and where we are
located.

21. Commercial Screenshot #1

22. Commercial Screenshot #2

23. Billboard
• We decided to make our billboard design
very simple.
• An easy to see white background with our
logo in the middle and two cartoon fruits
on either side.
• This conveys the simplicity of our product,
as well as the fun and joy that we bring to
our customers.

25. Mobile App
• Drizzle’s mobile app is a multi-functional
tool. The user can build their own dipped
Drizzle and add the toppings they’d like,
then hit “order now” and pick it up at the
store 15 minutes later.
• The app also has a built-in store locator
and nutritional information for those who
are counting calories.

27. Non-traditional Media
• To promote our brand in a unique and
exciting way, we have created the banana
mobile.
• This vehicle (electric, of course) will cruise
down the drag, Lamar and South
Congress during sunny weekends and
afternoons to promote the fun and
entertaining side of our brand.
• The brown in the front is our classic
combo of chocolate and sprinkles.

29. Br a nd Pr omot ions!
We will give away free Drizzle S ple branding prom
im otions Our shirts are are hip and stylish.
Me chocolate shot glasses to call for products like cool color Awareness will spread when
prom the fun indulgence of
ote changing cups with our logo people see others wearning these
our brand printed on them around town.
Drizzle has spread across Our m event is a
ain
social m edia platform and
s chocolate slip and slide that
updates its pages with deals will be placed in downtown
of the week and our featured Austin to prom our
ote
fruit of the month chocolate drizzled fruits!

30. Wrap it up…
• Drizzle is a healthy, fun dessert shop that
allows for customization.
• The fun playful colors and logo create a
warm atmosphere for our customers.
• Our advertisements show the fun energy
of our product and will appeal to our target
market.

31. Thank You.
Thank You.
Thank You.