1. WatchESPN
XFINITY Launch Recap
May 2012
(automatically plays)

2. With the May 8, 2012 launch of WatchESPN on XFINITY,
40% of U.S. Households now have access
We pulled out all the stops to promote the launch across
every ESPN platform…

3. ESPN On Channel / TV
May 7 – July 9; August 27 – October 1
• Full integration with live, studio and editorial ESPN networks highlighting both live
Debuted multiplatform product spots across content
events (NASCAR) and studio programming (SportsCenter)

4. ESPN Radio
May 7 – July 9; August 27 – October 1
• :30 tagged radio spot across ESPN Affiliates

5. ESPN Radio Chicago Studio Wrap

6. ESPN.com Takeover
• Billboard units on espn.com, espnradio.com every five ESPN
High impact prestitial on ESPN.com served toand theWatchESPN programs
Run of Site impressions across espn.com highlightingfan coming to the site
(2 MM + imps)MM + imps)
local sites (18
(17MM + imps)

7. WatchESPN
ESPN Local.com Billboards…

13. FRM Email
• Outperforming average open rate by 30% and click-through rate by 128%

14. Mobile
• Run impact prestitial on ESPN mobile and ScoreCenter (2
Highof Site impressions on mobile webweb (1.5MM + imps) MM + imps)

15. Social Media
• Twitter Post (4MM + followers)

16. Promotion in App Store
• Placement in the “New and Noteworthy” section – iPhone Apps

17. Promotion in App Store
• Placement in the “New and Noteworthy” section – iPad Apps

18. All this incredible marketing resulted in:
• Over 44.5 MM impressions
• Significant on-air support across ESPN networks
• #1 Free Sports App

19. Make sure your customers get in on
the action.
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