Jamie took the helm as President of the Direct Marketing Association of Washington in January. Jamie has been an integral part of the Avalon team since 2007, with more than 20 years of industry experience as consultant and client. Jamie’s forward-looking, creative, and strategic approach will serve the DMAW well, as she leads the organization in 2015.

1. 3
MARKETINGADVENTSFEBRUARY2015
DMAW Executive Committee
& Board of Directors 2014
Executive Committee
President—Jamie Natelson
Avalon Consulting Group
202-429-6080 ext. 106,
jamien@avalonconsulting.net
Treasurer—Kathy Calta
Barton Cotton, 410-565-5040
kathy.calta@bartoncotton.com
Secretary—Alan Rich, Nova Label Co.
301-386-4433, alan@novalabel.com
Immediate Past President—Peter Carter
Chapman Cubine Adams + Hussey
703-248-0025, pcarter@ccah.com
Board of Directors
Dennis Ashcraft, Colortree Group
804-358-4245, dashcraft@colortreeva.com
Samantha Brown, Schultz & Williams
215-625-9955, sbrown@schultzwilliams.com
Kate Carr, Silver Marketing
301-652-3691, kcarr@silvermarketing.com
Jim Chmielewski, Public Interest Communications
703-847-8300, jim@pic1.com
Mike DeFlavia
Lautman Maska Neill & Company
202-296-9660 ext. 211
mdeflavia@lautmandc.com
Melissa Ford, Mal Warwick | Donordigital
202-332-3124, melissa@malwarwick.com
Cheryl Keedy, Production Solutions, Inc.
703-734-5700, ckeedy@psmail.com
Sherene Kelly, Wiland
510-332-2477, skelly@wilanddirect.com
Liz Kincheloe, Infogroup
202-973-5400, liz.richardson@infogroup.com
Mikaela King, Defenders of Wildlife
202-682-9400, mking@defenders.org
Peter Maaseide, L&E Meridian
703-913-1654, pmaaseide@l-e.com
Shira Mitchell, Special Olympics
202-715-1156, smitchell@specialolympics.org
Eric Rardin, Care2
703-473-2825, ericr@care2team.com
Jeff Thomas, ProList
301-924-4545 ext. 1022, jthomas@prolist.com
DMAW Educational Foundation Liaison—
Syma Mendelsohn, 301-351-4863,
symamendelsohn@verizon.net
DMAW Educational Foundation
Carrie Schweikart, President
carrie.schweikart@qg.com
DMAW Executive Director
Donna Tschiffely
donna@dmaw.org
703-689-DMAW, fax 703-481-DMAW
PRESIDENT'S PERSPECTIVE
DMAW Marketing AdVents: (ISSN 0896-4742) is
published monthly by the Direct Marketing Association
of Washington, Inc., 11709 Bowman Green Drive,
Reston, VA 20190-3501. Periodicals postage paid at
Herndon VA and at additional mailing offices.
Postmaster: Send address changes to DMAW
Marketing AdVents, 11709 Bowman Green Drive,
Reston, VA 20190-3501; email info@dmaw.org •
website www.dmaw.org
BY JAMIE NATELSON
How should I start?
Wise words. First impressions. Integration.
First, let’s get this important thing out of
the way — I am proud to be a part of the
DMAW community and honored to serve
as its president.
The DMAW is your community — it grows
and flourishes through your involvement.
You are the architect of this community,
and essential to how we evolve.
If you ever thought of getting more in-
volved in the DMAW, now is the time to do
so. This year—2015—is our 60th anniver-
sary. It will be a great year to make a new
friend, learn something new, integrate...
all the cool kids are doing it...because they
know being direct works.
As we all determine which new strategy,
channel, or tool is either a flash in the pan
or our new bread and butter, we know to-
gether we can learn, prosper, and do good
work together.
Want to come along?
LL&P,
Jamie
P.S. If you don’t know how to get involved,
contact Donna, me, or any of our board
members. It will be painless and possibly
fun.
P.P.S. If you don’t participate, you can’t
complain...as much.
P.P.P.S. If you do not know what LL&P
stands for, feel free to drop me a line.
Six for the Sixtieth
This is DMAW's 60th anniversary
and we're looking for talent!
Are you a photographer?
Are you a writer?
Will you lend a hand to a
committee?
Can you volunteer at the Bridge?
How about recruiting a new
member?
Are you willing to tweet and
retweet @theDMAW?
To share your talents, email me or
any Board member on the list to
the left. GET INVOLVED.
We want YOU!