Advanced Facebook Strategies for Bars & Restaurants

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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook. How to layout your Facebook Page for maximum engagement and interaction What Facebook Tabs to add to your page and why How to collect your Facebook Fan’s email addresses as well as their “Like” How to get customers back onto the bar and restaurant as a result of your Facebook efforts. How to track which of your customers have visited because of Facebook What content to post, when to post it and how often to post it. How to “leverage” other Facebook Pages in your area and attract their fans too. How to benefit from customers “checking-in” on Facebook at your venue. http://www.thebarblogger.com

Tecnología Empresariales

ADVANCED FACEBOOK
STRATEGIES FOR YOUR
BAR OR RESTAURANT
WITH BARRY CHANDLER

Thursday, September 8, 11

WHAT WE’LL COVER

Thursday, September 8, 11

WHAT WE’LL COVER
• Intro

Thursday, September 8, 11

WHAT WE’LL COVER
• Intro

• Social Media Revolution

Thursday, September 8, 11

WHAT WE’LL COVER
• Intro

• Social Media Revolution

• Proﬁle, Page or Group

Thursday, September 8, 11

WHAT WE’LL COVER
• Intro

• Social Media Revolution

• Proﬁle, Page or Group

• Advanced Customization

Thursday, September 8, 11

WHAT WE’LL COVER
• Intro

• Social Media Revolution

• Proﬁle, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

Thursday, September 8, 11

WHAT WE’LL COVER
• Intro

• Social Media Revolution

• Proﬁle, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

• Getting Fans & Customers

Thursday, September 8, 11

IN SUMMARY
What type of Facebook presence you need

Getting the most out of your activity

How to get more customers

How you’ll know if it’s working or not

Thursday, September 8, 11

TWEET ME UP

I’m on a Facebook Strategy
Webinar with @thebarblogger

Thursday, September 8, 11

SOCIAL MEDIA REVOLUTION

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

FACEBOOK URL

www.bit.ly/shortstacklab

Thursday, September 8, 11

SHORTSTACK LAB

www.bit.ly/shortstacklab

Thursday, September 8, 11

THE WELCOME TAB

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

MENU TAB

http://www.facebook.com/menutab

Thursday, September 8, 11

OTHER TABS WE’VE ADDED

Sawmill Restaurants

Hellas Nightclub

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

PHOTOS/VIDEOS OF ANY BAR EVENT

Thursday, September 8, 11

FACEBOOK QUESTIONS

Thursday, September 8, 11

FACEBOOK TAGGING

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE

INCENTIVISE YOUR CUSTOMERS TO ENGAGE

Thursday, September 8, 11

FACEBOOK PLACES & CHECKING-IN

Thursday, September 8, 11

MEASURING YOUR SUCCESS

Thursday, September 8, 11

MEASURING YOUR SUCCESS
• Coupons

Thursday, September 8, 11

MEASURING YOUR SUCCESS
• Coupons

• “How did you hear about
us?”

Thursday, September 8, 11

MEASURING YOUR SUCCESS
• Coupons

• “How did you hear about
us?”

• POS Tracking

Thursday, September 8, 11

MEASURING YOUR SUCCESS
• Coupons

• “How did you hear about
us?”

• POS Tracking

• Facebook exclusive deals

Thursday, September 8, 11

FREE STRATEGY BOOKLET

www.facebook.com/interactivehospitality

Thursday, September 8, 11

WORK WITH US

www.interactivehospitality.com

Thursday, September 8, 11

Questions

(make them easy...;-)

Thursday, September 8, 11

Tweet me and FB me!

Thursday, September 8, 11

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Advanced Facebook Strategies for Bars & Restaurants

1. ADVANCED FACEBOOK STRATEGIES FOR YOUR BAR OR RESTAURANT WITH BARRY CHANDLER Thursday, September 8, 11

2. WHAT WE’LL COVER Thursday, September 8, 11

3. WHAT WE’LL COVER • Intro Thursday, September 8, 11

4. WHAT WE’LL COVER • Intro • Social Media Revolution Thursday, September 8, 11

5. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group Thursday, September 8, 11

6. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization Thursday, September 8, 11

7. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization • What to Post, When to Post, How often Thursday, September 8, 11

8. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers Thursday, September 8, 11

9. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you Thursday, September 8, 11

10. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you • Measuring what’s working Thursday, September 8, 11

11. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you • Measuring what’s working • Free Strategy Booklet - 33 Content Strategies that work Thursday, September 8, 11

12. WHAT WE’LL COVER • Intro • Social Media Revolution • Proﬁle, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you • Measuring what’s working • Free Strategy Booklet - 33 Content Strategies that work • Questions & Answers (Hopefully!) Thursday, September 8, 11

13. IN SUMMARY What type of Facebook presence you need Getting the most out of your activity How to get more customers How you’ll know if it’s working or not Thursday, September 8, 11

14. ABOUT ME Thursday, September 8, 11

15. ABOUT ME Thursday, September 8, 11

16. ABOUT ME Thursday, September 8, 11

17. ABOUT ME Thursday, September 8, 11

18. ABOUT ME Thursday, September 8, 11

19. ABOUT ME Thursday, September 8, 11

20. ABOUT ME Thursday, September 8, 11

21. TWEET ME UP I’m on a Facebook Strategy Webinar with @thebarblogger Thursday, September 8, 11

22. SOCIAL MEDIA REVOLUTION Thursday, September 8, 11

23. SOCIAL MEDIA REVOLUTION Thursday, September 8, 11

24. PROFILE, PAGE OR GROUP You need a Facebook Page, not a proﬁle and not a group facebook.com/pages Thursday, September 8, 11

25. CUSTOMIZING FACEBOOK Thursday, September 8, 11

26. CUSTOMIZING FACEBOOK Thursday, September 8, 11

27. CUSTOMIZING FACEBOOK Thursday, September 8, 11

28. CUSTOMIZING FACEBOOK Thursday, September 8, 11

29. CUSTOMIZING FACEBOOK Thursday, September 8, 11

30. CUSTOMIZING FACEBOOK Thursday, September 8, 11

31. CUSTOMIZING FACEBOOK Thursday, September 8, 11

32. CUSTOMIZING FACEBOOK Thursday, September 8, 11

33. CUSTOMIZING FACEBOOK Thursday, September 8, 11

34. FACEBOOK URL www.bit.ly/shortstacklab Thursday, September 8, 11

35. SHORTSTACK LAB www.bit.ly/shortstacklab Thursday, September 8, 11

36. THE WELCOME TAB Thursday, September 8, 11

37. THE WELCOME TAB Thursday, September 8, 11

38. THE WELCOME TAB Thursday, September 8, 11

39. THE WELCOME TAB Thursday, September 8, 11

40. THE WELCOME TAB Thursday, September 8, 11

41. COLLECTING EMAILS Thursday, September 8, 11

42. COLLECTING EMAILS Thursday, September 8, 11

43. COLLECTING EMAILS Thursday, September 8, 11

44. COLLECTING EMAILS Thursday, September 8, 11

45. COLLECTING EMAILS Thursday, September 8, 11

46. COLLECTING EMAILS Thursday, September 8, 11

47. MENU TAB http://www.facebook.com/menutab Thursday, September 8, 11

48. OTHER TABS WE’VE ADDED Sawmill Restaurants Hellas Nightclub Thursday, September 8, 11

49. WHAT TO POST, WHEN TO POST Thursday, September 8, 11

50. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS Thursday, September 8, 11

51. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT Thursday, September 8, 11

52. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY Thursday, September 8, 11

53. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL Thursday, September 8, 11

54. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS Thursday, September 8, 11

55. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE Thursday, September 8, 11

56. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT Thursday, September 8, 11

57. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES Thursday, September 8, 11

58. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES LOCAL EVENTS Thursday, September 8, 11

59. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES LOCAL EVENTS REPLIES & COMMENTS Thursday, September 8, 11

60. FACEBOOK QUESTIONS Thursday, September 8, 11

61. FACEBOOK TAGGING Thursday, September 8, 11

62. GETTING YOUR CUSTOMERS ONBOARD Thursday, September 8, 11

63. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU Thursday, September 8, 11

64. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE Thursday, September 8, 11

65. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE INCENTIVISE YOUR CUSTOMERS TO ENGAGE Thursday, September 8, 11

66. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE INCENTIVISE YOUR CUSTOMERS TO ENGAGE Thursday, September 8, 11

67. FACEBOOK PLACES & CHECKING-IN Thursday, September 8, 11

68. MEASURING YOUR SUCCESS Thursday, September 8, 11

69. MEASURING YOUR SUCCESS • Coupons Thursday, September 8, 11

70. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” Thursday, September 8, 11

71. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” • POS Tracking Thursday, September 8, 11

72. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” • POS Tracking • Facebook exclusive deals Thursday, September 8, 11

73. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” • POS Tracking • Facebook exclusive deals Thursday, September 8, 11

74. FREE STRATEGY BOOKLET www.facebook.com/interactivehospitality Thursday, September 8, 11

75. WORK WITH US www.interactivehospitality.com Thursday, September 8, 11

76. WORK WITH US www.interactivehospitality.com Thursday, September 8, 11

77. WORK WITH US www.interactivehospitality.com Thursday, September 8, 11

78. Questions (make them easy...;-) Thursday, September 8, 11

79. Tweet me and FB me! Thursday, September 8, 11

Advanced Facebook Strategies for Bars & Restaurants

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