Metadata is a critical asset for the media and information industries. This session will talk about what metadata is, what you can do with it, where it is and how you can make it work for you. Presented at the Outsell Signature Event 2020 as part of the Master Class series. Here are the resources in this talk: Merriam Webster Metadata Definition https://www.merriam-webster.com/dictionary/metadata Emerging Trends in Metadata Management, Dataversity 2016 https://content.dataversity.net/DVMetadataRP_DownloadWP.html Smart Content Kickoff March 2020 https://www.slideshare.net/barleyfish/m-turner-smart-content-march-2020 Wolters Kluwer Search That Talks Back https://youtu.be/US0_zwa8kmI BSI Medical Device Navigator https://compliancenavigator.bsigroup.com/ Dodge Data: Big, Unstructured Data Management & Visualization Meets the Construction Industry Isaac Sacolick, 2014 http://events.tvworldwide.com/Events/IIS-2014/VideoId/536/UseHtml5/True Nature.com: AI peer reviewers unleashed to ease publishing grind https://www.nature.com/articles/d41586-018-07245-9 Wired: With Deep Learning, Disney Sorts Through a Universe of Content https://www.wired.com/wiredinsider/2019/12/deep-learning-disney-sorts-universe-content/ Pearson Efficacy Framework https://www.pearson.com/content/dam/one-dot-com/one-dot-com/global/Files/efficacy-and-research/methods/Efficacy-Workbook.pdf Sven Fund We Need Integrated Publishing https://onlinelibrary.wiley.com/doi/abs/10.1087/20130111 Cambridge Semantics What is Linked Data http://www.cambridgesemantics.com/semantic-university/what-is-linked-data Alan Morrison Semantics Keynote: https://www.slideshare.net/AlanMorrison/collapsing-the-it-stack-clearing-a-path-for-ai-adoption?from_action=save Recording of Alan's talk (+18min) -> https://www.facebook.com/fhstp/videos/308669336596727/

1. Outsell Signature Event
Matt Turner, Strategic Advisor
mwturner@gmail.com
@matt_turner_nyc
November 11, 2020
Securing the Right
Metadata and Making it
Work for You

2. Syllabus
• Securing the Right Metadata and
Making it Work for You
• What is metadata?
• What is its potential?
• Where is your metadata?
• How to make it work for you
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

3. “The context within which a given piece of data exists.
Where it came from, where it is headed, what it is used
for, why it is used that way, when it was created / last
altered, etc.”
______
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc
Content

4. Technical
Descriptive
Workflow
Domain Specific
Business
Timestamp
Format
Device
Title
Authors
Publication
Edited
Processed
Reviewed
Education
Products
Pricing
Usage
Rights and permissions
Costs
Learning Objectives
Standards
STM
B2B
Institutions
Grade-level
Area of science
Compounds,
chemicals, proteins …
Companies
Geolocation
Category
Topic
Risks
Status
Publication Date
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc
Customer

5. Technical
Descriptive
Workflow
Domain Specific
Business
Timestamp
Format
Device
Title
Authors
Publication
Edited
Processed
Reviewed
Education
Customers
Pricing
Usage
Rights and permissions
Costs
Learning Objectives
Standards
STM
B2B
Institutions
Grade-level
Area of science
Compounds,
chemicals, proteins …
Companies
Geolocation
Category
Topic
Risks
Status
Publication Date
Content
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

6. What can you do with Metadata?
• Find what you’re looking for
• And flip the conversation
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

7. What can you do with Metadata?
• Find what you’re looking for
• And flip the conversation
• Create new products
• Note: data mining = metadata mining
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

8. What can you do with Metadata?
• Find what you’re looking for
• And flip the conversation
• Create new products
• Note: data mining = metadata mining
• Enable AI and Automation
• Unlock content, improve quality
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

9. What can you do with Metadata?
• Find what you’re looking for
• And flip the conversation
• Create new products
• Note: data mining = metadata mining
• Enable AI and Automation
• Unlock content, improve quality
• Guide Investment and reduce risk
• Feedback loop to improve value
Sure, I
would
change it!
Hugh Howie
Author
Publisher’s Forum
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

10. Technical
Descriptive
Workflow
Domain Specific
Business
Timestamp
Format
Device
Title
Authors
Publication
Edited
Processed
Reviewed
Education
Customers
Pricing
Usage
Rights and permissions
Costs
Learning Objectives
Standards
STM
B2B
Institutions
Grade-level
Area of science
Compounds,
chemicals, proteins …
Companies
Geolocation
Category
Topic
Risks
Status
Publication Date
DAMs
CMSs
Distribution
Platforms
Workflows
Archives
Files
Emails
CRMs
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

11. Planning Distribute
DAMs CMSs
Distribution
Platforms
Workflows ArchivesFiles
Emails CRMs
Analyze and refine
Author and
Editorial
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

12. The Answer:
Make Your Metadata Work for You!

13. Make Metadata Work For You
• Set the priority
• Invest in (meta)data
Dr. Sven Fund
Knowledge Unlatched
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

14. Make Metadata Work For You
• Set the priority
• Invest in (meta)data
• Let the Experts In
• Data management is NOT knowledge
management
Alan Morrison
Senior Research Fellow
PWC
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

15. Make Metadata Work For You
• Set the priority
• Invest in (meta)data
• Let the Experts In
• Data management is NOT knowledge
management
• Choose the Right Technology
• Knowledge graphs are here
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

16. Metadata Business Impact Make it work
Descriptive Drive the digital experience Curate diverse data, tag within
the content
Technical + Workflow Create efficiency and
automation
Create common data to
enables live, actionable
analysis
Domain Specific Tailor to the user context Invest in industry specific data
Business Understand and deliver the
content’s value
Connect financial and usage
data to content
You Can Make Metadata Work for You!
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

17. Matt Turner Outsell Signature Event 2020 @matt_turner_nyc

18. Outsell Signature Event 2020
Matt Turner, Strategic Advisor
mwturner@gmail.com
November 11, 2020
Questions?
Thank You!

19. Resources
• Merriam Webster Metadata Definition
• https://www.merriam-webster.com/dictionary/metadata
• Emerging Trends in Metadata Management, Dataversity 2016
• https://content.dataversity.net/DVMetadataRP_DownloadWP
.html
• Smart Content Kickoff March 2020
• https://www.slideshare.net/barleyfish/m-turner-smart-
content-march-2020
• Wolters Kluwer Search That Talks Back
• https://youtu.be/US0_zwa8kmI
• BSI Medical Device Navigator
• https://compliancenavigator.bsigroup.com/
• Dodge Data: Big, Unstructured Data Management & Visualization
Meets the Construction Industry
• Isaac Sacolick, 2014
• http://events.tvworldwide.com/Events/IIS-
2014/VideoId/536/UseHtml5/True
• Nature.com: AI peer reviewers unleashed to ease publishing grind
• https://www.nature.com/articles/d41586-018-07245-9
• Wired: With Deep Learning, Disney Sorts Through a Universe of
Content
• https://www.wired.com/wiredinsider/2019/12/deep-
learning-disney-sorts-universe-content/
• Pearson Efficacy Framework
• https://www.pearson.com/content/dam/one-dot-com/one-
dot-com/global/Files/efficacy-and-
research/methods/Efficacy-Workbook.pdf
• Sven Fund We Need Integrated Publishing
• https://onlinelibrary.wiley.com/doi/abs/10.1087/20130111
• Cambridge Semantics What is Linked Data
• http://www.cambridgesemantics.com/semantic-
university/what-is-linked-data
• Alan Morrison Semantics Keynote:
https://www.slideshare.net/AlanMorrison/collapsing-the-it-
stack-clearing-a-path-for-ai-adoption?from_action=save
• Plus recording of the talk (+18min) ->
https://www.facebook.com/fhstp/videos/308669336
596727/
Matt Turner Outsell Signature Event 2020 @matt_turner_nyc