This document contains a series of multiple choice questions and answers about marketing and promotional concepts such as product placement, advertising, publicity, sales promotions, and endorsements. The questions cover topics like defining different promotional strategies, providing examples of each strategy, and regulatory guidelines around endorsements.

1. Questions

2. Lesson Review
Product placement is
A. The planned integration of a product into
a movie or television show.
B. Accidentally showing the label or brand
of a product in a film.
C. Mentioning a product in a newspaper
article.
D. All of the above.

3. Lesson Review
Television advertising is sold
A. After the new fall season begins.
B. Before the start of a new fall TV season.
C. Without regard to the time slot in which it
will be shown.
D. All of the above.

4. Lesson Review
Promotion is:
A. The process of making customers aware
of a product, service, or event.
B. The exchange or a product or service for
another item of value.
C. A deceptive practice.
D. Part of product/service management.

5. Lesson Review
An example of publicity is:
A. Giving a coupon for a free CD with the
purchase of a CD.
B. Being featured on the evening news.
C. Buying advertising space in a
newspaper.
D. Helping a customer find an item in a
sporting goods store.

6. Lesson Review
Which of the following is an example of a
sales promotion?
A. A limited – time discount.
B. Sponsorship or a sports competition.
C. A free gift with purchase while supplies
last.
D. Both A and C.

7. Lesson Review
Which of the following examples would a public
relations firm want to downplay?
A. A Special Olympics winner throwing out the first
ball at a professional baseball game.
B. Media coverage explaining that an athlete was
unjustly accused of taking drugs.
C. A professional team paying its star player a
record salary.
D. An event offering a percentage of its proceeds
to a children’s hospital.

8. Chapter Review
A goal of a promotion is to
A. Increase sales
B. Maintain customer loyalty
C. Educate potential customers
D. All of the above

9. Chapter Review
Examples of a trade sales promotion
include all except?
A. A trade allowance
B. A trade contest
C. Price – Pack deals
D. Point of purchase displays

10. Chapter Review
All of the following are steps in the
advertising process except?
A. Create an advertising theme.
B. Develop the product.
C. Develop the advertising budget.
D. Choose the advertising media.

11. Quick Review
Which of the following is not a quantitative
measurement of a promotional activity.
A. This year’s sales increased 5 percent
over last year’s sales.
B. Most theatergoers interviewed said the
movie trailer was entertaining.
C. Four hundred season ticket holders
bought five or more seats.
D. Product samples with coupons were
distributed to the 45,200 fans at the game.

12. Quick Review
The promotional mix consists of a
blending of all of the following except:
A. Advertising
B. Personal Selling
C. Sales Promotions
D. Publicity
E. Quantitative and qualitative
measurements.

13. Quick Review
A sponsor does all of the follow except:
A. Helps pay for an event.
B. Publicly endorses the product or
service it sponsors.
C. Helps hold down the cost of ticket
prices for fans.
D. Wants to be identified with an event
in which the target market is
interested.

14. Quick Review
Which of these television ads would be an
endorsement?
A. An unknown actor playing the role of a
professional who recommends the product
B. A group of teens talking about the next X
games.
C. Mia Hamm reminding you to drink milk.
D. All of the above.

15. Quick Review
Entertainment awards are an important
form of:
A. Distribution
B. Information management
C. Publicity
D. Product/service management

16. Quick Review
Event coordinators are responsible for:
A. Marketing
B. Project Management
C. Post – Even t Analysis
D. All of the above

17. Quick Review
Selecting the promotional mix:
A. Should not take place until the
promotional goals are set.
B. Precedes the development of the
promotional budget.
C. Is the third step in promotional
planning.
D. Both B and C.

18. Quick Review
According to FTC regulations, an endorser
must:
A. Continue to use the endorsed product and
believe in it as long as the endorser is
featured in the advertisements.
B. Not make any deceptive or misleading
statements.
C. Be informed if the endorsed product
change in any way.
D. All of the above.

19. Answers

20. Lesson Review
Product placement is
A. The planned integration of a product into
a movie or television show.
B. Accidentally showing the label or brand
of a product in a film.
C. Mentioning a product in a newspaper
article.
D. All of the above.

21. Lesson Review
Television advertising is sold
A. After the new fall season begins.
B. Before the start of a new fall TV season.
C. Without regard to the time slot in which it
will be shown.
D. All of the above.

22. Lesson Review
Promotion is:
A. The process of making customers aware
of a product, service, or event.
B. The exchange or a product or service for
another item of value.
C. A deceptive practice.
D. Part of product/service management.

23. Lesson Review
An example of publicity is:
A. Giving a coupon for a free CD cast with
the purchase of a CD.
B. Being featured on the evening news.
C. Buying advertising space in a
newspaper.
D. Helping a customer find an item in a
sporting goods store.

24. Lesson Review
Which of the following is an example of a
sales promotion?
A. A limited – time discount.
B. Sponsorship or a sports competition.
C. A free gift with purchase while supplies
last.
D. Both A and C.

25. Lesson Review
Which of the following examples would a public
relations firm want to downplay?
A. A Special Olympics winner throwing out the first
ball at a professional baseball game.
B. Media coverage explaining that an athlete was
unjustly accused of taking drugs.
C. A professional team paying its star player a
record salary.
D. An event offering a percentage of its proceeds
to a children’s hospital.

26. Chapter Review
A goal of a promotion is to
A. Increase sales
B. Maintain customer loyalty
C. Educate potential customers
D. All of the above

27. Chapter Review
Examples of a trade sales promotion
include all except?
A. A trade allowance
B. A trade contest
C. Price – Pack deals
D. Point of purchase displays

28. Chapter Review
All of the following are steps in the
advertising process except?
A. Create an advertising theme.
B. Develop the product.
C. Develop the advertising budget.
D. Choose the advertising media.

29. Quick Review
Which of the following is not a quantitative
measurement of a promotional activity.
A. This year’s sales increased 5 percent over last
year’s sales.
B. Most theatergoers interviewed said the movie
trailer was entertaining.
C. Four hundred season ticket holders bought five
or more seats.
D. Product samples with coupons were
distributed to the 45,200 fans at the game.

30. Quick Review
The promotional mix consists of a
blending of all of the following except:
A. Advertising
B. Personal Selling
C. Sales Promotions
D. Publicity
E. Quantitative and qualitative
measurements.

31. Quick Review
A sponsor does all of the follow except:
A. Helps pay for an event.
B. Publicly endorses the product or
service it sponsors.
C. Helps hold down the cost of ticket
prices for fans.
D. Wants to be identified with an event
in which the target market is
interested.

32. Quick Review
Which of these television ads would be an
endorsement?
A. An unknown actor playing the role of a
professional who recommends the product
B. A group of teens talking about the next X
games.
C. Mia Hamm reminding you to drink milk.
D. All of the above.

33. Quick Review
Entertainment awards are an important
form of:
A. Distribution
B. Information management
C. Publicity
D. Product/service management

34. Quick Review
Event coordinators are responsible for:
A. Marketing
B. Project Management
C. Post – Even t Analysis
D. All of the above

35. Quick Review
Select the promotional mix:
A. Should not take place until the
promotional goals are set.
B. Precedes the development of the
promotional budget.
C. Is the third step in promotional
planning.
D. Both B and C.

36. Quick Review
According to FTC regulations, an endorser
must:
A. Continue to use the endorsed product and
believe in it as long as the endorser is
featured in the advertisements.
B. Not make any deceptive or misleading
statements.
C. Be informed if the endorsed product
change in any way.
D. All of the above.