SlideShare una empresa de Scribd logo

12 Steps to Engage Visitors and Get More Leads with Your Website

•Descargar como PPT, PDF•
•
Resolve Digital
Resolve Digital

12 Steps to Engage Your Visitors and Get More Leads and Sales from your Site.

1 de 26
Your Website Is Not About YOU! 12 Steps to Engage Your Visitors and Get More Leads and Sales from Your Site
1. Think Like Your Visitors  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Check Out Your Competition ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Why Should I Do Business With You ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
4. Speak to Your Visitors ,[object Object],[object Object],[object Object],[object Object]
TIP:   We make choices based on emotions and justify them with "facts."  Telling a good   story builds an emotional connection with visitors. We look to other people "like us" to decide how to act.
5. Stages in the Buying Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
TIP: Showing food , implying sex , and invoking fear  or loss gets attention. Giving something away creates a sense of connection. Invoking scarcity makes things seem more desirable.
6. Think About the Content for Each Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIP:   Describe the features of your product or service but remember, the benefits make the sale .  Focus on the benefits by helping the prospect visualize how much better their life will be!
7. Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIP:   Read your copy out loud. If you can’t get through it, neither can your visitors.  And remember to use the magic word--  YOU.
8. Gaining Trust ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9. Calls-to-Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIP:   If you squint at your page the call-to-action should be obvious.  If it isn’t, it’s too small or it needs more contrast.
10. Keep it Fresh ,[object Object],[object Object],[object Object]
TIP:   Conduct an annual site review . Remove out-dated content and add new, relevant, keyword-rich pages. Make sure your forms are working properly.
11. Web Analytics ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12. Visitor Testing ,[object Object],[object Object]
TIP:   You can't possibly be objective about your own site. Any visitor testing is better than no visitor testing. When in doubt, get an objective, professional site evaluation. 
About Us ,[object Object],[object Object],[object Object]

Recomendados

Landing page 101: 10 Tips For Your Landing Page
Landing page 101: 10 Tips For Your Landing PageLanding page 101: 10 Tips For Your Landing Page
Landing page 101: 10 Tips For Your Landing PageAginto - A Digital Agency
 
Name labels
Name labelsName labels
Name labelslabelsname
 
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionAIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionEuropean Innovation Academy
 
EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel Vohra
EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel VohraEIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel Vohra
EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel VohraEuropean Innovation Academy
 
Landing Pages that Convert: 4 questions you need to answer for your customers
Landing Pages that Convert: 4 questions you need to answer for your customersLanding Pages that Convert: 4 questions you need to answer for your customers
Landing Pages that Convert: 4 questions you need to answer for your customersAJ Davis
 
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenaminEIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenaminEuropean Innovation Academy
 
How to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsHow to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsConversion Fanatics
 
Future now - 10 tipov na optimalizaciu eshopu.
Future now - 10 tipov na optimalizaciu eshopu. Future now - 10 tipov na optimalizaciu eshopu.
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
 

Recomendados

Landing page 101: 10 Tips For Your Landing Page
Landing page 101: 10 Tips For Your Landing PageLanding page 101: 10 Tips For Your Landing Page
Landing page 101: 10 Tips For Your Landing PageAginto - A Digital Agency
 
Name labels
Name labelsName labels
Name labelslabelsname
 
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionAIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionEuropean Innovation Academy
 
EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel Vohra
EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel VohraEIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel Vohra
EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel VohraEuropean Innovation Academy
 
Landing Pages that Convert: 4 questions you need to answer for your customers
Landing Pages that Convert: 4 questions you need to answer for your customersLanding Pages that Convert: 4 questions you need to answer for your customers
Landing Pages that Convert: 4 questions you need to answer for your customersAJ Davis
 
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenaminEIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenaminEuropean Innovation Academy
 
How to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsHow to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsConversion Fanatics
 
Future now - 10 tipov na optimalizaciu eshopu.
Future now - 10 tipov na optimalizaciu eshopu. Future now - 10 tipov na optimalizaciu eshopu.
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
 
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de ClerckEIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de ClerckEuropean Innovation Academy
 
Branding Your Start-Up From The Get-Go (Gerard Tannam)
Branding Your Start-Up From The Get-Go (Gerard Tannam)Branding Your Start-Up From The Get-Go (Gerard Tannam)
Branding Your Start-Up From The Get-Go (Gerard Tannam)Gerard Tannam
 
8 Ways you Can Be Hurting your Salon Branding
8 Ways you Can Be Hurting your Salon Branding8 Ways you Can Be Hurting your Salon Branding
8 Ways you Can Be Hurting your Salon BrandingOheine E. Porter
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
 
5 Symptoms of An Unhealthy Website
5 Symptoms of An Unhealthy Website5 Symptoms of An Unhealthy Website
5 Symptoms of An Unhealthy WebsiteMichael Stamatinos, Business Growth Expert
 
40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfastBusiness Link South West - Events
 
AIA2019 - Emad Saif - Business & Revenue Models
AIA2019 - Emad Saif - Business & Revenue ModelsAIA2019 - Emad Saif - Business & Revenue Models
AIA2019 - Emad Saif - Business & Revenue ModelsEuropean Innovation Academy
 
Website content & criteria
Website content & criteriaWebsite content & criteria
Website content & criteriaAnn Forde-Johnston...The Marketing Nag
 
Affiliate Managers Toolkit (Barry Smith)
Affiliate Managers Toolkit (Barry Smith)Affiliate Managers Toolkit (Barry Smith)
Affiliate Managers Toolkit (Barry Smith)auexpo Conference
 
Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun waySomUnspun
 
AWS Summit Singapore - Working Backwards from the Customer
AWS Summit Singapore - Working Backwards from the CustomerAWS Summit Singapore - Working Backwards from the Customer
AWS Summit Singapore - Working Backwards from the CustomerAmazon Web Services
 
Optimize for Experience, Generate Customer Love
Optimize for Experience, Generate Customer LoveOptimize for Experience, Generate Customer Love
Optimize for Experience, Generate Customer LoveRonell Smith
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Business Link South West - Events
 
C:\Fakepath\21 10 10 Final Business Link Overview Power Point
C:\Fakepath\21 10 10 Final Business Link Overview Power PointC:\Fakepath\21 10 10 Final Business Link Overview Power Point
C:\Fakepath\21 10 10 Final Business Link Overview Power PointBusiness Link South West - Events
 
Stop Selling Suppliers and Start Selling You
Stop Selling Suppliers and Start Selling YouStop Selling Suppliers and Start Selling You
Stop Selling Suppliers and Start Selling YouPrice Media Consulting, Inc.
 
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other ToolsEIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other ToolsEuropean Innovation Academy
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleDale Denham
 
ACCVB - Social Media Presentation
ACCVB - Social Media PresentationACCVB - Social Media Presentation
ACCVB - Social Media PresentationMannix Marketing, Inc.
 
How To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadHow To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadSteve Gordon
 
Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
 
Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...BullsEye Internet Marketing
 
10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First VisitStraightNorthIM
 

Más contenido relacionado

La actualidad más candente

EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de ClerckEIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de ClerckEuropean Innovation Academy
 
Branding Your Start-Up From The Get-Go (Gerard Tannam)
Branding Your Start-Up From The Get-Go (Gerard Tannam)Branding Your Start-Up From The Get-Go (Gerard Tannam)
Branding Your Start-Up From The Get-Go (Gerard Tannam)Gerard Tannam
 
8 Ways you Can Be Hurting your Salon Branding
8 Ways you Can Be Hurting your Salon Branding8 Ways you Can Be Hurting your Salon Branding
8 Ways you Can Be Hurting your Salon BrandingOheine E. Porter
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
 
Affiliate Managers Toolkit (Barry Smith)
Affiliate Managers Toolkit (Barry Smith)Affiliate Managers Toolkit (Barry Smith)
Affiliate Managers Toolkit (Barry Smith)auexpo Conference
 
Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun waySomUnspun
 
AWS Summit Singapore - Working Backwards from the Customer
AWS Summit Singapore - Working Backwards from the CustomerAWS Summit Singapore - Working Backwards from the Customer
AWS Summit Singapore - Working Backwards from the CustomerAmazon Web Services
 
Optimize for Experience, Generate Customer Love
Optimize for Experience, Generate Customer LoveOptimize for Experience, Generate Customer Love
Optimize for Experience, Generate Customer LoveRonell Smith
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Business Link South West - Events
 
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other ToolsEIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other ToolsEuropean Innovation Academy
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleDale Denham
 
How To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadHow To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadSteve Gordon
 
Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
 

La actualidad más candente (20)

EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de ClerckEIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
EIA2019HK - Building Landing Pages and Acquiring First Users - Gilles de Clerck
 
Branding Your Start-Up From The Get-Go (Gerard Tannam)
Branding Your Start-Up From The Get-Go (Gerard Tannam)Branding Your Start-Up From The Get-Go (Gerard Tannam)
Branding Your Start-Up From The Get-Go (Gerard Tannam)
 
8 Ways you Can Be Hurting your Salon Branding
8 Ways you Can Be Hurting your Salon Branding8 Ways you Can Be Hurting your Salon Branding
8 Ways you Can Be Hurting your Salon Branding
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009
 
5 Symptoms of An Unhealthy Website
5 Symptoms of An Unhealthy Website5 Symptoms of An Unhealthy Website
5 Symptoms of An Unhealthy Website
 
40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast
 
AIA2019 - Emad Saif - Business & Revenue Models
AIA2019 - Emad Saif - Business & Revenue ModelsAIA2019 - Emad Saif - Business & Revenue Models
AIA2019 - Emad Saif - Business & Revenue Models
 
Website content & criteria
Website content & criteriaWebsite content & criteria
Website content & criteria
 
Affiliate Managers Toolkit (Barry Smith)
Affiliate Managers Toolkit (Barry Smith)Affiliate Managers Toolkit (Barry Smith)
Affiliate Managers Toolkit (Barry Smith)
 
Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun way
 
AWS Summit Singapore - Working Backwards from the Customer
AWS Summit Singapore - Working Backwards from the CustomerAWS Summit Singapore - Working Backwards from the Customer
AWS Summit Singapore - Working Backwards from the Customer
 
Optimize for Experience, Generate Customer Love
Optimize for Experience, Generate Customer LoveOptimize for Experience, Generate Customer Love
Optimize for Experience, Generate Customer Love
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!
 
C:\Fakepath\21 10 10 Final Business Link Overview Power Point
C:\Fakepath\21 10 10 Final Business Link Overview Power PointC:\Fakepath\21 10 10 Final Business Link Overview Power Point
C:\Fakepath\21 10 10 Final Business Link Overview Power Point
 
Stop Selling Suppliers and Start Selling You
Stop Selling Suppliers and Start Selling YouStop Selling Suppliers and Start Selling You
Stop Selling Suppliers and Start Selling You
 
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other ToolsEIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales People
 
ACCVB - Social Media Presentation
ACCVB - Social Media PresentationACCVB - Social Media Presentation
ACCVB - Social Media Presentation
 
How To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadHow To Turn Your Website Into A Lead
How To Turn Your Website Into A Lead
 
Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...
 

Similar a 12 Steps to Engage Visitors and Get More Leads with Your Website

Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...BullsEye Internet Marketing
 
10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First VisitStraightNorthIM
 
Internet marketing-guidebook
Internet marketing-guidebookInternet marketing-guidebook
Internet marketing-guidebookTuristicae
 
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 20185 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018Prakriti Sinha
 
25 Ways to Get New Customers
25 Ways to Get New Customers25 Ways to Get New Customers
25 Ways to Get New CustomersTodd Ebert
 
Entrepreneurship and business establishment
Entrepreneurship and business establishmentEntrepreneurship and business establishment
Entrepreneurship and business establishmentmazhar245
 
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelDon't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
 
SCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing PresentationSCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing PresentationRussell Ward
 
6 awesome steps to promote your business
6 awesome steps to promote your business6 awesome steps to promote your business
6 awesome steps to promote your businessKickoffLabs
 
The complete guide to a high converting website copypasteads.com
The complete guide to a high converting website copypasteads.comThe complete guide to a high converting website copypasteads.com
The complete guide to a high converting website copypasteads.comjackpot201
 
Enhancing Customer Retention
Enhancing Customer RetentionEnhancing Customer Retention
Enhancing Customer Retentionintrotodigital
 
3simplestepsbook
3simplestepsbook3simplestepsbook
3simplestepsbookNina Online
 
How to build a profitable business with less than $17
How to build a profitable business with less than $17 How to build a profitable business with less than $17
How to build a profitable business with less than $17 Tiffany Maya
 
Smarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer developmentSmarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer developmentKate O'Neill
 
Using the internet effectively for business
Using the internet effectively for businessUsing the internet effectively for business
Using the internet effectively for businessMouni Sharon
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
Gidon Session 01
Gidon Session 01Gidon Session 01
Gidon Session 01Gidon Ariel
 

Similar a 12 Steps to Engage Visitors and Get More Leads with Your Website (20)

Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...
 
10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit
 
Internet marketing-guidebook
Internet marketing-guidebookInternet marketing-guidebook
Internet marketing-guidebook
 
Internet marketing-guidebook
Internet marketing-guidebookInternet marketing-guidebook
Internet marketing-guidebook
 
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 20185 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018
 
25 Ways to Get New Customers
25 Ways to Get New Customers25 Ways to Get New Customers
25 Ways to Get New Customers
 
Justbeenpaid
JustbeenpaidJustbeenpaid
Justbeenpaid
 
Entrepreneurship and business establishment
Entrepreneurship and business establishmentEntrepreneurship and business establishment
Entrepreneurship and business establishment
 
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelDon't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
 
SCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing PresentationSCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing Presentation
 
6 awesome steps to promote your business
6 awesome steps to promote your business6 awesome steps to promote your business
6 awesome steps to promote your business
 
The complete guide to a high converting website copypasteads.com
The complete guide to a high converting website copypasteads.comThe complete guide to a high converting website copypasteads.com
The complete guide to a high converting website copypasteads.com
 
Web design
Web designWeb design
Web design
 
Enhancing Customer Retention
Enhancing Customer RetentionEnhancing Customer Retention
Enhancing Customer Retention
 
3simplestepsbook
3simplestepsbook3simplestepsbook
3simplestepsbook
 
How to build a profitable business with less than $17
How to build a profitable business with less than $17 How to build a profitable business with less than $17
How to build a profitable business with less than $17
 
Smarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer developmentSmarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer development
 
Using the internet effectively for business
Using the internet effectively for businessUsing the internet effectively for business
Using the internet effectively for business
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
Gidon Session 01
Gidon Session 01Gidon Session 01
Gidon Session 01
 

12 Steps to Engage Visitors and Get More Leads with Your Website

  • 1. Your Website Is Not About YOU! 12 Steps to Engage Your Visitors and Get More Leads and Sales from Your Site
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. TIP:   We make choices based on emotions and justify them with "facts."  Telling a good   story builds an emotional connection with visitors. We look to other people "like us" to decide how to act.
  • 10.
  • 11. TIP: Showing food , implying sex , and invoking fear  or loss gets attention. Giving something away creates a sense of connection. Invoking scarcity makes things seem more desirable.
  • 12.
  • 13. TIP:   Describe the features of your product or service but remember, the benefits make the sale .  Focus on the benefits by helping the prospect visualize how much better their life will be!
  • 14.
  • 15. TIP:   Read your copy out loud. If you can’t get through it, neither can your visitors.  And remember to use the magic word--  YOU.
  • 16.
  • 17.
  • 18.
  • 19. TIP:   If you squint at your page the call-to-action should be obvious.  If it isn’t, it’s too small or it needs more contrast.
  • 20.
  • 21. TIP:   Conduct an annual site review . Remove out-dated content and add new, relevant, keyword-rich pages. Make sure your forms are working properly.
  • 22.
  • 23.
  • 24.
  • 25. TIP:   You can't possibly be objective about your own site. Any visitor testing is better than no visitor testing. When in doubt, get an objective, professional site evaluation. 
  • 26.

Notas del editor

  1. There are a lot of small business owners who aren’t ready to invest in a custom-designed website and hundreds of do-it-yourself site creation tools all claiming to meet their needs. Some are easier than others, but none of them helps you develop a strategic vision for your site. Of course you don’t need to be an expert to just dive in and start creating your site. But taking the time to think before you build can make the difference between “yeah, we’ve got a site” and “every day our site helps our business grow.” Even many professionally-designed sites aren’t built from a strategic perspective that’s the key to success.   What is this strategy? It’s not about gimmicks or buzzwords or flashing graphics. It’s about understanding who visits your site, why they’re coming, and what they’d consider to be a good experience. It’s about placing visitors’ needs and goals front and center.   It doesn’t matter if you’re selling products or services, an established business or a start-up, part of a team or a solo entrepreneur. If you get only one thing from this book it should be this: Your website is NOT about you, it’s about your visitors.  
  2. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  3. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  4. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  5. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  6. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  7. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  8. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  9. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  10. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  11. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  12. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  13. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).
  14. 1. Think Like Your Visitors Do   Forget everything you know about your business. Put yourself in the place of somebody who comes to your website for the first time.   What motivates your visitors? What problems are they trying to solve? What needs are they hoping to meet?   The purpose of your site is to solve their problems and meet their needs. You website is not about you, it is about them!   Five Questions Everybody Asks on the Web   1.      Do I get what this site is about? 2.      Am I in the right place? 3.      Is this site credible? 4.      Do I know what I can do here? 5.      Can I click on something that will lead me to my goal?   All this leads up to the BIG DECISION: Will I click on something or hit the BACK button?   It may be over in a fraction of a second. But if they stick around long enough to get to question #5, you have an opportunity to start building a relationship.     TIP: Next time you visit a new site take a moment to become aware of your own behavior. Note how long it takes you to get to question #5 (if you even get that far).