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Twittorial (Twitter for Beginners)

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Barry Feldman
Barry Feldman

Understand how to use Twitter for Business

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TWITTORIAL Using Twitter for Business
what’s with this birdbrain? INTERESTING STORY http://feldmancreative.com/2011/11/how-i-became-a-social-media-catalyst/
What the flock is Twitter? A POWERFUL TOOL FOR: People, organizations and businesses Big & small Local & international Connecting with customers Growing your business
A TwEET twanslated (1) # [hashtag] = a topic (2) @ [mention] = a Twitter handle or user (3) reply = respond to a tweet publicly (4) RT [retweet] = send to your followers (5) t.co [/etc.] = shortened links d = direct message MT = modified tweet ff = follow Friday
YOUR PROFILE, YOUR little nest Your (company) name Twitter handle: 15 characters or less Bio: 160 characters or less Location • link
listen, follow n’ learn Search keywords (Advanced search options) Follow and learn from others (search people, i.e. actor) What turns your tweeps on? Search yourself
SO WHADDAYA’ SAY? Special promotions News Tips Stories Tweeps n’ peeps Questions Pix n’ flix Quotes
pleased to tweet you Tweeting tips Convey your voice, style & personality Follow newsmakers Be responsive Go mobile Establish a habit “Anybody know...?”
AMPLIFY YOUR IMPACT Promote your @username The “t” chiclet Encourage retweets Twitter promotions Connect with others Twitter apps Tweeeeeet!
questions? CHIRP up. chime in. ch-cha-chat.
TWEesources TWITTER FOR BUSINESS business.twitter.com TWITTER marketing copyblogger.com/ultimate-twitter hubspot.com/twitter-marketing-hub sites socialmediaexaminer.com socialmediatoday.com
a good egg VISIT > feldmancreative.com TWITTER > @feldmancreative.com SLIDESHARE > @feldmancreative.com thank you

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Twittorial (Twitter for Beginners)

  • 2. what’s with this birdbrain? INTERESTING STORY http://feldmancreative.com/2011/11/how-i-became-a-social-media-catalyst/
  • 3. What the flock is Twitter? A POWERFUL TOOL FOR: People, organizations and businesses Big & small Local & international Connecting with customers Growing your business
  • 4. A TwEET twanslated (1) # [hashtag] = a topic (2) @ [mention] = a Twitter handle or user (3) reply = respond to a tweet publicly (4) RT [retweet] = send to your followers (5) t.co [/etc.] = shortened links d = direct message MT = modified tweet ff = follow Friday
  • 5. YOUR PROFILE, YOUR little nest Your (company) name Twitter handle: 15 characters or less Bio: 160 characters or less Location • link
  • 6. listen, follow n’ learn Search keywords (Advanced search options) Follow and learn from others (search people, i.e. actor) What turns your tweeps on? Search yourself
  • 7. SO WHADDAYA’ SAY? Special promotions News Tips Stories Tweeps n’ peeps Questions Pix n’ flix Quotes
  • 8. pleased to tweet you Tweeting tips Convey your voice, style & personality Follow newsmakers Be responsive Go mobile Establish a habit “Anybody know...?”
  • 9. AMPLIFY YOUR IMPACT Promote your @username The “t” chiclet Encourage retweets Twitter promotions Connect with others Twitter apps Tweeeeeet!
  • 10. questions? CHIRP up. chime in. ch-cha-chat.
  • 11. TWEesources TWITTER FOR BUSINESS business.twitter.com TWITTER marketing copyblogger.com/ultimate-twitter hubspot.com/twitter-marketing-hub sites socialmediaexaminer.com socialmediatoday.com
  • 12. a good egg VISIT > feldmancreative.com TWITTER > @feldmancreative.com SLIDESHARE > @feldmancreative.com thank you