Why lookbooks and visual content can drive superior conversions for ecommerce and retail

1. Using digital experiences and ecommerce to significantly
impact traffic & conversion

3. The website contains your
‘hooks’ to capture interest.
The product pages display your
products. Customers select and buy.
Ads
Social
...
Email

4. The website contains your
‘hooks’ to capture interest.
The product pages display your
products. Customers select and buy.
“Hey, that looks interesting” “Which shoes do you want?”
Ads
Social
...
Email

5. The website contains your
‘hooks’ to capture interest.
The product pages display your
products. Customers select and buy.
“Hey, that looks interesting” “Which T-shirt do you want?”
Ads
Social
...
Email
Let’s look at this
conversion

6. Does that transition feel slightly brusque to you when I zoom in on it?
That is because it is.
This process is how we have been doing e-commerce for over 2
decades now, and the model has served us well.
However, with the wide availability of commerce at low costs,
competition is getting intense.
to“Hey, that looks interesting” “Which shoes do you want?”

8. The display window contains
‘hooks’ to capture interest.
The shop display your products.
Customers select and buy.
“Hey, that looks interesting” “Which T-shirt do you want?”

9. “Feel free to look around. Let me know when you need help”
Shopping became an experience

11. NOT print NOT print on digital carriers

12. ● interactive
● responsive
● 100% HTML/CSS
● drive SEO
● call-to-action (see more, buy now,...)
● seamless online experience

13. The customer can enjoy
browsing around the
collections. You can let
your products shine.
The product and checkout pages
display the selected look.
Ads
Social
...
Email
Get inspired

14. Many different flows are possible. The main goal is to dramatically
upgrade the customer’s experience.

16. The customer can enjoy
browsing around the
collections. You can let
your products shine.
The product and checkout pages
display the selected look.
Get inspired
Ads
Social
...
Email
Let’s look at this
conversion

17. THE JAM STUDY
This famous study (which was re-tested many
times since) revealed some surprising insights.
24 Choices of Jam: Attracted 60% of shoppers, with 3% conversion rate
6 Choices of Jam: Attracted 40% of shoppers, with a 30% conversion rate

18. Deep linking, or linking to a deeper level in your product hierarchy, typically
will show more specific products with less choice (and decisions) to make.
“CATEGORY” LINK
with the “3%” conversion rate
“DEEP” LINK
with the “30%” conversion rate

20. The customer can enjoy
browsing around the
collections. You can let
your products shine.
The product and checkout pages
display the selected look.
Ads
Social
...

21. We can revolutionize the online shopping experience. Easy & without depending on IT.
Adding lookbooks into your ecommerce flow adds a double whammy that can transform
your site into a conversion machine.
PLUS
One of our clients recently shared with us that they
had seen an increase in conversion rates of 847%...
Shopping Experience Deep Linking