Your work needs to be communicated effectively to have impact. Learn the important elements of communicating the results of your data science analyses.

1. Presenting
data science
results.

2. By Barton Poulson
Founder, datalab.cc
Salt Lake City, UT
19 August 2016

3. You’ve
done your
data fu…

4. -You obtained the data
-You scrubbed the data
-You explored the data
-You modeled the data
-You interpreted the data

5. Listen to the Duke.

6. It don’t
mean a
thing…

7. if it ain’t
communicted
effectively

8. Address
the client’s
needs.

10. – Every coach everywhere
“Play the ball,
not the player.”

11. -Why did they hire you?
-What is their big picture?
-Did they have a specific
question for you?

12. -Answer their questions
directly and concisely
-Connect your answers to
their big picture

13. careerbuilder.com

14. Give
actionable
advice.

15. What’s a thneed?

16. -Address the “so what?”
-Give the next steps
-Be specific
-Operational definitions

17. -Recommendations must
add value
-Must have good ROI
-Remember 80/20

18. Data
supports
the story.

20. – Pablo Picasso
Computers are useless.
They can only
give you answers.

21. -Data doesn’t tell stories
-Interpretation is inescapably,
unavoidably by/for humans
-Data only informs and
constrains the stories

22. -All recommendations
must be based in data
-But the connections must
be logical and believable
-Remember empathy [link]

23. Fantasy that fails.

24. Fantasy that rocks.

25. Reality that fails.

26. Beware
hubris.

27. A little premature.

28. -Don’t act more certain
than the data warrant
-Quantify uncertainty
-Do sensitivity analyses

29. Be
minimally
sufficient.

31. – Albert Einstein
Everything should be made
as simple as possible,
but not simpler.

33. – Ludwig Mies van der Rohe,
after Robert Browning
Less is more.

34. -More charts, less text
-Simplify charts
-Avoid tables
-Less text (again)

35. A few examples from
the spectacular people at
Darkhorse Analytics.
{darkhorseanalytics.com}

36. Data looks
better
naked

38. Salvaging
the
pie

40. Radar:
More evil
than pie?

45. When
small is
more

48. Clear
off the
table

50. Thank you,
Darkhorse
Analytics!

51. Tufte on
decorating
vs. lying

56. The goal
is
clarity…

57. in
analysis,

58. in
expression,

59. in
action.

60. And so…

61. Back to you, Duke.

62. Take
that
report…

63. and
make it
swing.

64. Your clients
will sing
your praises.

65. datalab.cc/blog