1. Crisis Management
Simulation Workshop
Advertising and Public Relations Lab
Dept. of Communication,
Media and Culture
Panteion University (@cmc_panteion)

2. Afentaki Ioanna
@DuffyLoo
Georgiou Marianna
http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Moulavasili Vasiliki
http://www.facebook.com/vicky.moulavasilh
Mouliou Kleoniki
@mpeeeeeeez
Mouskas Vasileios-Ioannis
http://www.linkedin.com/pub/vasilis-mouskas/42/359/a82

3. Incident:
Food poisoning of a member of the IMF
Crisis:
Broad dimension of fact

7. It starts as a Class 3 incident:
Confirmed crisis situation. Collecting the
necessary data for a further research.
It goes on as a Class 2 incident:
An early alert.
Proper evaluation time for wider Communication.

8. Head of the team: Moulavasili Vasiliki
Coordinator: Mouskas Vasileios-Ioannis
Secretary: Mouliou Kleoniki
Spokesperson: Georgiou Marianna
Legal adviser: Afentaki Ioanna

9. 1. Strange incident  Food poisoning of the
representative of the IMF
2. Convergence of the crisis team
3. Checking all the safety systems
4. Incident control room gathering (Recording all
the necessary data)
5. Secretariat support
6. Communication with the legal adviser for
further research.
7. Partitioning powers on the basis of the data
search.

10. • Kleoniki: Collection of the security documents
• Vasiliki: Phone contact with the company
headquarters abroad as well as with suppliers.
Contacting the distribution points for the
withdrawal of the menu.
• Vasilis: Carrying out internal audit in the
company.
• Ioanna: Search for further information on the legal
environment of the company and anticipating
consequences for the company.
• Marianna: Recipient of all investigations and
preparation of the contact with the media.

11. Assessment of the facts
We face a Class III crisis cause we are rushing to
gather information for any possibility.
Anticipating developments : a) We are not responsible
for the food poisoning of the representative of the
IMF Paul Binder b) We are responsible for this incident
and we are taking all the blame
Worst case scenario  Proof of guilt which will damage
the prestige and credibility.
Parties involved : a) FOOD CATERING company
b) Hotel “Hoteli” c) Ministry of Finance

12. Involvement:
a)Food Catering company b) Hotel “Hoteli”
c) Representative of the IMF d) Ministry of Finance
e) Greek government f) Partners
g) Costumers-Consumers
Allies and enemies : We are trying to successfully
respond to every question posed by the media and
every request by the Ministry of Finance. At this
moment we want to go well with everybody
involved.

13. Employees are informed of the fact from the head
of the crisis team.
The legal adviser is in contact with all the relevant
government agencies to find a solution.
Vigilance at all levels and on-going research
information from the media.

14. The chief of the crisis team informs all employees
for the situation created by the food poisoning of
the representative of the IMF, Paul Binder.

15. • Assessment of threat risk.
• Is there an imminent danger for the
customers/consumers, employees of the
company?
• There are no time limits for motivation?
• Contacting or not the media?
• Informing the Authorities( Ministry of
Finance)
• Is there a social unrest?

16.  Convergence and coordination crisis team
whose main business is to contact the
spokesperson to the media.
 Official definition communication steps.

17.  Press Releases for the media depending on the
outcome of events.
 Letters to the competent authorities.
 Check the message transmitted around the
social-political-economic context.

18.  Data collection for the Media (which means
which media we are addressing and how).
 Preparing possible questions and answers to
the media.

31. Instructor, Mania Xenou,
CEO Reliant Communications
Workshop Co-Ordinator,
Konstantinos Ioannidis, PhD (@kon_ioannidis)
Head of Advertising and PR Lab,
Assistant Professor,
Betty Tsakarestou (@tsakarestou)