Digital Marketing. Do little, achieve more. A thinking process and proven techniques to drive and optimize digital brand engagement. Presented in the Internet Show - Abu Dhabi 2011 By Bassam Alhakim, Digital Strategist at Ethos Interactive.

1. Do Little, achieve a lot!
Bassam Alhakim
September 26, 2011

2. Do Little in
• Digital Strategy
• User Experience
• Design
• Engagement
• Mobile
• Web Copy
• Technology
• Hosting
• CMS
• Games
• Media
• Search

3. Digital Strategy
Do Little
- Focus on your main Goal
- Utilize the most prevailing digital trend
- Take advantage of the fastest growing market trend

4. Client Goals
Build Brand
Drive Sales
Up-Sell Current Customers
Get Noticed
Listen & Learn
Lets come up with a
strategic direction Market Trends
Young Audience
Women s Position
Growth: GDP
Internet Penetration
Digital Trends
Internet Mobile Penetration
Location Based Services
Social Media in uence
Tablet usage

5. Client Goals
Build Drive Convert Get Listen &
Market Brand Sales Leads Noticed Learn Digital
Trends Trends
Internet Mobile
Penetration
Young Audience
Tablet usage
Women s Position
Location Based
Services
Growth:
GDP
Group buying
Internet Penetration
Social Media
in uence

6. Client Goals
Build
Market Brand Digital
Trends Trends
Young Audience
Tablet usage
Medium: IPAD
App Type: Game

7. User Experience
Do Little
Keep it simple.

8. Design
Do Little
- Grid
- Everyone needs an apple.com design.
Just because they did little, little details.

9. Engagement
Do Little
- Don’t Complicate it
- Start with a short time engagement, learn from it and then
extend it.
- Margin of error is lower if the engagement is simple
- No one have time to understand the rules of engagement

10. Mobile
Do Little
- Don’t develop an application for each device
- Use multi-platform development tools
- Use HTML5/ CSS3, it works on all browsers

11. Technology
Do Little
- Start on small scale
- Measure on small scale, get your metrics in place, then take
it main stream.
- Social portals and games have the intensity to grow viral,
and you end up with a slow response application.

12. Hosting
Do Little
- Do cloud hosting
- Don’t become an ISP by providing Hosting, security, high
availability, scalability, and managed services.
- Use CDNs

13. CMS
Do Little
- For quick engagements, there is NO need for big
investments, a little investment in open source CMS could
do the job.
Use these free CMS platforms:
• Drupal
• Joomla
• Wordpress
• DotnetNuke

14. Web Copy
Do Little
- On the web, users don’t read, they scan
- Less Copy, more bullet points
- Compact informative paragraph headers
- If you have a lot of content, try to use a video or an
interactive presentation.
- If you need to add complicated text use an infographic

15. Media
Do Little
- Don’t spend all your budget on direct traf c.
- Spend a little on engagements and viral concepts.

16. Games
Do Little
- You don’t really need to develop a game to reach your
audience
- Use In-game ads
- Use branded virtual goods

17. Search
Do Little
- Don’t predict keywords, let the Engine get you the local
volume of traf c
- Use SERPs to monitor progress (look for top 20 moving
keywords)

18. Thank you
@bassamalhakim
@ethosinteract
info@ethosinteract.com
www.ethosinteract.com