International Search Summit London 2010 Bas van den Beld presented tips and trends on mobile usage in Europe. Some key points included: - Mobile usage is growing rapidly across Europe, with over 750 million smartphone users. Nearly everyone owns a mobile. - Smartphone adoption is increasing significantly in several European countries like the UK, Germany, France, and Italy. Europeans spend an average of 1 hour per day on mobile web browsing. - Mobile advertising spending is also growing, doubling from 2007 to 2008 in the UK. However, roaming fees remain high across Europe. - Mobile search traffic is increasing as more users search from their phones. While Google dominates mobile search, opportunities exist for other search engines to optimize for this

1. International Search Summit London 2010 Bas van den Beld Tips and Trends on Mobile in Europe

2. Who am I?

4. Search & social strategy expert, blogger, trainer, speaker

5. Radioshow

6. Founder Stateofsearch.com

8. Layar is now a ‘big name’ in Mobile

9. A lot of “new” search-stuff emerged

10. Can we still call it a “phone”…?

11. The year of the mobile? 2007? 2008? 2009? 2010?

12. Forget when… its here already!!

13. A few trends

14. Mobile usage is growing US expects 100% penetration in 2013 Currently 86% Taiwan 106% UK 120% Italy 140% Hong Kong 150% More phones than users!

15. Usage of the Mobile Web Worldwide strong growth in mobile usage Facebook and Twitter +112% in 2009 +347% in 2009

16. Top sites according to Opera in UK

17. Europe

18. Mobile usage in Europe Total over 750 million smartphone users Almost everybody has a mobile Russia has largest market

19. Smartphone adoption in Europe UK: 11 million +70% in 2010 GE: 8 million +34% FR: 7 million +48% IT: 15 million +11% SP: 9,9 million +27%

20. European time spent on mobile 71 million users weekly 1 hour a day on mobile web 16-24yr: 7,2 hrs a week 25-34yr: 6,6 hrs a week 25% has access to applications

21. There’s money in it! UK mobile ad spend $46 million dollars in 2008 50 – 50 on display ads or paid search Ad spend doubled from 2007 - 2008 33% for 2010 for the mobile entertainment industry

22. Show me the money! mobile commerce Mobile payments Traffic Branding TV / video coupons

23. The problems Roaming Roaming Roaming Roaming Roaming Roaming Roaming Roaming Roaming Roaming mark-up of 10 to 25 cents per minute

24. Europeans like apps

25. Mobile Search

26. Mobile Search traffic growing Source: shop.org

27. Word per query Source: shop.org

28. Mobile search usage Carefull: UK & Opera only!

29. Google also dominating mobile Lots of features & speech Universal But there’s more

30. Google mobile Universal

31. Google mobile Suggest

32. What should you do?

33. If you are not using mobile…

34. What should you do? Use applications Think in ‘different search engines’ Get mobile sites search ready Go for Google (again…) But don’t forget the rest! Optimize as you would for the web Universal search opportunities

35. Questions? www.stateofsearch.com www.basvandenbeld.com www.nettraject.nl twitter.com/basvandenbeld linkedin.com/basvandenbeld

36. Search apps On the iPhone… Snappy Seeker Jumpsearch iSearch iClueless Google