1) The document discusses developing apps for Pride events to engage audiences through interactive features like live voting and notifications. 2) It provides an example of an app created for EuroPride 2016 that allowed live voting on parade boats even without internet connectivity and notified users of the first boat. 3) The document envisions future Pride apps using technologies like iBeacons to spread partner messages to attendees based on their locations and using data to make events safer and help organizers direct visitors.

2. Improve your pride with
engaging interactions!

3. My name is Seb,
I’m nerd & gay. And nerd.

6. We make innovative Apps
for TV, events, farms &
casino’s.

7. Watch Case-video (1:33m)

10. Casino Apps
• Explanation of games
• Ask for assistance
• Order F&B
• Give away Jackpots

11. Amsterdam Gay Pride
EuroPride 2016

12. A Pride is so much
more than a party.

13. Yesterday, today &
tomorrow.
• State of Pride Apps until now
• Use Case: EuroPride 2016
• Future of any pride in 2030

14. State of Pride Apps
What has been done until now?

23. State of Pride Apps: features
• Tourist Information
• Calendar
• House rules
• News
• Links to Hotels / Taxi / … - %

24. What do you do to
stay relevant?
Which countries?
Which strategy per country?

25. Use Case:
EuroPride 2016
Relevance by stimulation of engaging interactions

28. EuroPride 2016 App
Features (just learned)
• Tourist information
• Calendar
• House rules
• News

29. “Seb, can you make an App to
vote on our parade, even
without a decent connection?”
~ Ruben Nederpel,
Marketing and Event Manager AGP

30. Question behind the
question?
“Seb, can you make an App to vote on our parade,
even without a decent connection?”

31. How do we engage
our 500k audience?
Question behind the question?

32. What do you do to
stay relevant?
QbQ 2: How do we engage our 500k audience?
QbQ 1: “Seb, can you make an App to vote on our parade, even without a
decent connection?”

33. So what did we do?
“Seb, can you make an App to vote on our parade,
even without a decent connection?”

34. Our Pride is a unique
Pride.
Amsterdam Canal Parade.

36. EuroPride 2016 App
Features
• Tourist info
• Calendar
• House rules
• News
• Parade info
• Live Parade Voting with
Public Award, even possible
while Offline
• ßeta: Parade notification (for
Android users)
• ßeta: Live heat maps for
organisation

39. Pride Apps features
• Notification on the first boat.
• Scroll all your boats and vote for them, one by
one
• Connected to the web? Your votes are sent!

40. Live Parade Voting.
Interact! Give every visitor a voice.
A vote for every visitor!

41. Audience with a voice
Award the winner at Prime Time!

43. Stats about site and Pride
App Usage
• 500k visitors on site, 15k visitors in App without big promotion (CHECK)
• 1.700 voters (10%+!)
• Populair pages:
• 1: Calendar
• 2: Voting
• 3: News

44. From information
to interaction!

45. What do you do to
stay relevant?
Answers & Q&A

46. Future:
any Pride in 2030
Relevance by stimulation of engaging interactions

47. LEARN: From insights
to actions.
Learn from visitor behaviour and having the tools to
question your audience. Whenever, wherever.

48. Heatmap
• Screenshot

49. DO: Make Prides safer
by spreading people.
Learn from visitor behaviour and having the tools to
question your audience. Whenever, wherever.

50. Heatmap
• Screenshot

51. Heatmap
• Screenshot

52. Heatmap
• Screenshot
1.300 devices

53. Heatmap
• Screenshot
1.300 devices

54. DO: Let visitors attend
Police or Security on
Suspicious Stuff.
F.e.: ask for assistance!

56. NEW: iBeacon
technology.
Bluetooth in stead of GPS.
Low power consumption.

58. $: We believe that Apps
should save you money.
Or even: earn. In stead of cost.

59. $: Let partners pay to
achieve goals.
F.e.: Booking.com pays to spread message (commercial
or recruitment) to audience when boat floats by.

62. Example iBeacons
booking.com pays to spread message (commercial
or recruitment) to audience when parade floats by.

63. Heatmap
• Screenshot
1.300 devices

64. $: When you can steer
visitors, you can guarantee
succes to partners!
Everybody happy!

65. What would YOUR
future Pride App be like?
We want to learn and build 4 innovative Pride Apps in 2017.
Who’s in? Let’s talk!