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Sidelines: Doubles Engagement and Increases Revenue for Content Sites

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Sidelines doubles the time spent on content sites and increases their revenue by creating and delivering high-quality discussions about the articles on these sites. Sidelines' discussions  (called posts) are distributed through top sports content publishers such as Fansided (Sports Illustrated's blog network) to 2.5M readers weekly, growing 22% MoM. In the process, Sidelines increases the time spent on these publisher's articles by 2.1x. Sidelines is starting off with sports, but will expand to other content verticals such as Fashion, Gaming, and Politics.
 
The founders of Sidelines have CS degrees from MIT / Berkeley, and each has over 5 years of experience at Microsoft. In addition, Dave Nemetz, the founder of Bleacher Report (acquired by Turner Broadcasting), is working closely with Sidelines as an advisor and has also invested in the company.
 
Founders:
www.linkedin.com/in/mariosassiotis
www.linkedin.com/in/arkaray

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Sidelines: Doubles Engagement and Increases Revenue for Content Sites

  1. 1. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.c om DOUBLEs TIME SPENT + GROWS REVENUE FOR CONTENT SITES
  2. 2. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.c om CREATES & DELIVERS HIGH-QUALITY DISCUSSIONS ABOUT ARTICLES 2.1x Increase 10M+
  3. 3. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.c om ONLINE SPORTS ARTICLE READERS (US) 140M+ 15% YoY
  4. 4. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.c om Quality of LINKS AND COMMENTS IS poor “LOL, you’re dumb.Commenter, - Top ”
  5. 5. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.c om powered by OUR COMMUNITY of sports CONTRIBUTORS Contributor Post @ Sidelines Website Publisher Website
  6. 6. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.c om ORIGINAL ARTICLE SIDELINES POST
  7. 7. sidelinesapp.co m arka@sidelinesapp.c om angel.co/sidelines 2.5 2.5M + Readers / week 22% 2 MoM 1.5 1 START at 500 0.5 0 Aug Sep Oct Nov Dec Jan
  8. 8. sidelinesapp.co m arka@sidelinesapp.c om angel.co/sidelines BRANDS PUBLISHERS SIDELINES % $ $ $ % %
  9. 9. sidelinesapp.co m arka@sidelinesapp.c om angel.co/sidelines POTENTIAL YEARLY REVENUE UNIT ECONOMICS 25c 7c $300M+ Value Cost 72% 72% Margin Margin Sports All Content $1B+
  10. 10. sidelinesapp.co m arka@sidelinesapp.c om angel.co/sidelines MARIOS ASSIOTIS, CTO ARKA RAY, CEO B.S. in Computer Science (MIT) B.S. in Computer Science (UC Berkeley) Senior Developer (Microsoft, 5.5 years) PM / Biz Dev Lead (Microsoft, 5 years) DAVE NEMETZ, ADVISOR AND INVESTOR Founder, Bleacher Report
  11. 11. DY ( 1 + 1/N )N dX yourwebsite.com
  12. 12. sidelinesapp.co m angel.co/sidelines arka@sidelinesapp.com https://angel.co/sidelines https://sidelinesapp.com arka@sidelinesapp.c om

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