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Building Value




    C us e Constructions
    Cluster Co s uc o s @ TIS Innovation Park
                            S    o a o a
    Beyond Clustering: Open Innovation in Constructions through Collective
    Intelligence
    By Carlo Battisti and Gabriele Paglialonga




2011 © Cluster Constructions TIS
                                                                  12.06.2011
Innovation: quo vadis?


Our whole work starts from the
consideration whether it i
     id ti       h th     is
possible to generate continuous
innovation processes within a
cluster of micro, small and
medium-sized companies.




Is fi ll
I it finally possible t go
                 ibl to
beyond a cluster, and create a
network solely based on
innovation performances?



      2011 © Cluster Constructions TIS
According to the Autonomous Province of Bolzano, “cluster” is defined as a
“group of at least 30 independent companies […] aiming at optimizing their
economical potential through development of projects and enterprises in the
field of co-operation, technological transfer, innovation in products, services and
processes as well as research and development in a wide conception […]”.
Cluster Constructions


1. Established in 2002 according to             The Cluster Constructions at
   „Cluster Al i N t
    Cl t Alpine Network“ initiative
                          k“ i iti ti           TIS Innovation Park is the
                                                     I     ti P k i th
   of the Province of Bolzano                   network of innovation-oriented
                                                South-Tyrolean firms belonging
2.
2 Start up year: 2003
                                                to the construction industry.
3. Inclusion of the cluster within TIS
                                                Vision: South Tyrol as the most
   in July 2006
         y
                                                competitive region worldwide in
4. Gained 170 members                           the field of constructions. The
                                                best ideas, technologies, talents
5. Members are all among the value
                                                must be M d i S th T l
                                                     t b Made in South Tyrol.
   chain (architecture, engineering,
   plants, installations, material              Mission: enhance local SME‘s
   producers and suppliers )
                    suppliers…)                 competitiveness through the
                                                creation of value, innovation
6. No membership fee required
                                                and sustainable growth.


             2011 © Cluster Constructions TIS
Clustering vs. Open innovation

Our inspiration starts from Henry Chesbrough’s “open innovation” and goes
to Eugene Fitzgerald’s “real innovation”.




                                                                Inside real innovation (Fitzgerald, 2010)
 Open innovation (Chesbrough, 2003)




                 2011 © Cluster Constructions TIS
How to make innovation real
Inspiration through collective intelligence


Innovation only becomes real when cognitive inputs get multiplied
over titime. Thi i th part of th th
             This is the t f the theory of Pi
                                         f Pierre L
                                                  Levy about collective
                                                        b t ll ti
intelligence.
In a network society ideas get shared by an increasing number of
             society,
unbound people, and this could be of advantage of those recipients
who can translate those unrelated ideas into a final product.


If we take the cluster networks as an
example of neuronal connections we can
                        connections,
consider collective intelligence as an
iterative source of sharing and producing
information that is not too different from the
one existing in IT systems.



         2011 © Cluster Constructions TIS
A new strategy for the cluster constructions

The Cluster Constructions applies the three models to help firms
become more innovative and adds the fundamental role of the
insiders t it which can have several advantages for the growth of a
i id     to it, hi h    h             l d  t    f th          th f
cluster:                    Project 3


       Knowledge                           Cross-pollination
                                           C       lli ti
       generation




                                                    Cluster
       Risk-reduction                               feeling
        2011 © Cluster Constructions TIS
Examples

                                                                   WIN-TECH
                                                  High performance glasswall
                                                    g p            g



ACTIVE HOUSE
Smart metering energy systems.


                                                                     LISA
                                             “Barrier free” living concepts
                                              Barrier free



         low-cost housing




          2011 © Cluster Constructions TIS
Thank you for your attention!


Conclusions: our mission to generate innovation let us decide to focus
our work on processes, i
       k               investing our resources i th t
                             ti                in the transfer of most
                                                           f    f    t
renowned theoretical models in our daily job.
This was done with the consideration that despite all barriers a correct
                                       that,            barriers,
use of open innovation, stuffed with the role of the insiders, can make a
tortuous process a little more efficient, predictable, and likely to
succeed.
succeed


                                                Carlo Battisti Gabriele Paglialonga
                                                C l B tti ti & G b i l P li l
                                                            Alpine Technologies Area
                                                                Cluster Constructions

                                               Via Siemens 19, 39100 Bolzano, Italy
                                                        +39 0471 068144 - 068152
          2011 © Cluster Constructions TIS                     http://edilizia.tis.bz.it

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XXII ISPIM Conference, Hamburg

  • 1. Building Value C us e Constructions Cluster Co s uc o s @ TIS Innovation Park S o a o a Beyond Clustering: Open Innovation in Constructions through Collective Intelligence By Carlo Battisti and Gabriele Paglialonga 2011 © Cluster Constructions TIS 12.06.2011
  • 2. Innovation: quo vadis? Our whole work starts from the consideration whether it i id ti h th is possible to generate continuous innovation processes within a cluster of micro, small and medium-sized companies. Is fi ll I it finally possible t go ibl to beyond a cluster, and create a network solely based on innovation performances? 2011 © Cluster Constructions TIS
  • 3. According to the Autonomous Province of Bolzano, “cluster” is defined as a “group of at least 30 independent companies […] aiming at optimizing their economical potential through development of projects and enterprises in the field of co-operation, technological transfer, innovation in products, services and processes as well as research and development in a wide conception […]”.
  • 4. Cluster Constructions 1. Established in 2002 according to The Cluster Constructions at „Cluster Al i N t Cl t Alpine Network“ initiative k“ i iti ti TIS Innovation Park is the I ti P k i th of the Province of Bolzano network of innovation-oriented South-Tyrolean firms belonging 2. 2 Start up year: 2003 to the construction industry. 3. Inclusion of the cluster within TIS Vision: South Tyrol as the most in July 2006 y competitive region worldwide in 4. Gained 170 members the field of constructions. The best ideas, technologies, talents 5. Members are all among the value must be M d i S th T l t b Made in South Tyrol. chain (architecture, engineering, plants, installations, material Mission: enhance local SME‘s producers and suppliers ) suppliers…) competitiveness through the creation of value, innovation 6. No membership fee required and sustainable growth. 2011 © Cluster Constructions TIS
  • 5. Clustering vs. Open innovation Our inspiration starts from Henry Chesbrough’s “open innovation” and goes to Eugene Fitzgerald’s “real innovation”. Inside real innovation (Fitzgerald, 2010) Open innovation (Chesbrough, 2003) 2011 © Cluster Constructions TIS
  • 6. How to make innovation real
  • 7. Inspiration through collective intelligence Innovation only becomes real when cognitive inputs get multiplied over titime. Thi i th part of th th This is the t f the theory of Pi f Pierre L Levy about collective b t ll ti intelligence. In a network society ideas get shared by an increasing number of society, unbound people, and this could be of advantage of those recipients who can translate those unrelated ideas into a final product. If we take the cluster networks as an example of neuronal connections we can connections, consider collective intelligence as an iterative source of sharing and producing information that is not too different from the one existing in IT systems. 2011 © Cluster Constructions TIS
  • 8. A new strategy for the cluster constructions The Cluster Constructions applies the three models to help firms become more innovative and adds the fundamental role of the insiders t it which can have several advantages for the growth of a i id to it, hi h h l d t f th th f cluster: Project 3 Knowledge Cross-pollination C lli ti generation Cluster Risk-reduction feeling 2011 © Cluster Constructions TIS
  • 9. Examples WIN-TECH High performance glasswall g p g ACTIVE HOUSE Smart metering energy systems. LISA “Barrier free” living concepts Barrier free low-cost housing 2011 © Cluster Constructions TIS
  • 10. Thank you for your attention! Conclusions: our mission to generate innovation let us decide to focus our work on processes, i k investing our resources i th t ti in the transfer of most f f t renowned theoretical models in our daily job. This was done with the consideration that despite all barriers a correct that, barriers, use of open innovation, stuffed with the role of the insiders, can make a tortuous process a little more efficient, predictable, and likely to succeed. succeed Carlo Battisti Gabriele Paglialonga C l B tti ti & G b i l P li l Alpine Technologies Area Cluster Constructions Via Siemens 19, 39100 Bolzano, Italy +39 0471 068144 - 068152 2011 © Cluster Constructions TIS http://edilizia.tis.bz.it