1. The Company Repair Process
client The Local Customer Service Center Maintenance、
Change
Store
The Local There Were Repair APPLE
Maintenance、 Customer No Customer Customer
Change Department
Service Center Service Center Service
Store Maintenance、
Store Client Change
Client
APPLE Customer service
operation flow chart
Product hardware
damage within
15 days
APPLE Customer
Service verify
invoice date
and confirmed fault
Fill in service report
Service center
and Change machine
repair mobile
phone
Customer
accept
Over Maintenance Over
Or not ？
Apple Terms of Service
Apple call center: Apple call center has 20000 telephones, is the world's
largest call center, the incoming calls are more than 1800000 every day
and the numbers are increasing.

2. It can be seen Apple's after-sales service is also one of his strengths
Customer Loyalty
At a very general level, loyalty is something that consumers may exhibit
to brands, services, stores, product categories, and activities. There are
two advantages of customer loyalty programs. One is to increase sales
revenues by raising purchase levels, and increasing the range of products
bought from the supplier. The other is more defensive –– by building a
closer bond between the brand and current customers it is hoped to
maintain the current customer base. While loyalty programs can have
many other peripheral goals – such as furthering cross-selling, creating
databases, aiding trade relations, assisting brand PR（public relations）,
establishing alliances, etc.
Apple is a fantastic example of leveraging customer loyalty pillars, but
the most important takeaway is that it is relevant to their customers.
They know who their customers are, what they want and how to make
them feel like Apple understands them. You can’t just try to mimic
Apple- you need to know what pillars are important to your own
customers in order to generate loyalty.
Brand Image
Speaking of apple’s brand image, I must mention Steve Jobs. Steve Jobs
is a very important person for Apple and for all the stock holders as it
means billions in stock price for them Shareholder requests for more CSR

3. （ Corporation Social Responsibility ） Apple goes green Corporate
adaptability. Although he died, but people still worship him.
Apple has a strong brand image, which enables it to command a premium
price for its products and gives it an edge over regional as well as global
competitors. The Apple brand is well recognized amongst most
consumers. Apple’s products enjoy a high level of brand awareness and
brand recognition throughout all its markets. Moreover, the company’s
brand ranking, as per Interbrand, has been improving in recent years.
Apple’s brand value jumped 84 percent to $153.3 billion in 2011, mostly
due to the iPad’s wild popularity and the iPhone’s continued growth.
Apple leverages its brand image to differentiate its product offering and
drive sales. The company’s strong brand enables it to command a
premium pricing and create significant demand for its products such as
iMac, iPod, iPhone and iPad. For instance, the company sold 300,000
iPads on the first day of its launch in the US in April 2010. Strong brand
image gives the company an edge over regional competitors and other
global competitors such as Sony.