1. Firework
Global Movie Rating / Popularity
Visualization
Team
Fan Guo  Hao Zeng  Ian Lin  Sylvia Lai  Varoot Phasuthadol

2. Introducing Firework
• What is Firework
– A visualization of movie data that helps user
identify major trends based on year, country of
production as well as genre of the movie
• What are visualized
– Audience reception of a movie has two facets:
• Popularity: How many people watch the movie
• Rating: how good they think the movie is.
– Country, year, genre

3. Questions and User
• Who will be interested
– Movie distributors trying to import movie in U.S.,
want to know the audiences’ appetites
• What questions we try to answer
– How the popularity and rating of movies differ from
one country to another?
– How do genres within each country differ from one
another in terms of popularity and rating?
– What is the average movie trend of a specific country
from 1961 to 2011?

4. Data Gathering & Processing
• Source: IMDB
• Movies: from 1961 – 2011
• Popularity: Average # of votes
• Rating: Average individual rating
• Country: Movie number top 50 (except US)
• Genre: Combined IMDB genres

7. Demo

8. Evaluation

9. Evaluation
• User Test
– From 12-14, Dec.
– Recruited 10 users
• Scenario: a film distributor who wants to
import movies from other countries to US
• 6 tasks

10. What works well
• Firework: intuitive transition between the
overview perspective and fireworks
• Time slider: intuitive navigation

11. Findings
• Finding1: The current implementation for firework
needs improvement
– No labels for genre.
– Assume dots are clickable.
– Confused why the grey out dot is clickable
– Hard to close the firework

12. Findings
• Finding2: Better labeling is needed for main
view and trend view.
– The meaning of the dot size.
– The label and legend is not obvious.

13. Findings
• Finding3: Locating desired countries was not
intuitive as we expected
– The country filtered was not used frequently
– Search function isn’t obvious

14. Future Work
• Comparison genres across countries
– Allowing multiple fireworks
• Dot size & overlap
– Zoom function
• Two views
– cause mental effort to interpret the visualization
• Explore country/genre data point
– The ability to see the movie list under each point

15. Q&A

16. Thanks.