Investor pitch deck providing an overview of the target market, simple financials and strategies for user growth and monetization. Download the app at beerlamp.com or email our founder at brian@beerlamp.com for more info.

2. BeerLamp is a location-based, real-time planning tool currently
available in the iPhone App Store. It was created to provide
friends with a way to gather over a shared drink, discovering
great bars and beers along the way.
MyLamp, LLC was founded in February of 2014 to create the first
iteration of BeerLamp. Brian Carruth was the original visionary,
and was quickly joined by Brad Uhl and Brandon Wooten. We
have since grown to a team of nine, including six veterans.
We have found that many professionals in the age range of 25 to
40 years old are looking for an easier way to connect. We believe
that our solution solves this problem unlike any other available
option and will become the go-to planning and coordination tool
for our target demographic.
Our initial launch focuses on the rapidly expanding $14B craft
beer market. Our marketing platform connects bars and
breweries to bar-goers and craft beer enthusiasts in a targeted
and cost effective way.
We are looking for rapid growth! To that end, we need partners
to provide sound advice, market connections, and seed capital
which will be used for further iOS, Android, website, and market
development.
FAST FACTS
Company
• Mobile app company providing a direct
marketing opportunity to the food and
beverage industry
• Founded in February 2014; based in
Alexandria, Va
• No outside investment; 97.5% of
outstanding membership units are held by
founding members
Mobile App
• Location-based, real-time planning tool
• Available in iPhone App Store
• Android version to be released in August
Competitive Advantages
• High quality branding, design and UI
• Provides an innovative and efficient tool for
connecting and coordinating with friends
• Creates a natural marketing connection for
brands and consumers
• Established partnerships with Starr Hill
Brewery and Virginia Eagle Distribution
Investment Highlights
• Craft beer market at $14B and growing
• 3,500 breweries in the U.S. and increasing at
15% per year.
• Approximately 13,000 target retail locations
in initial test market
• Opportunities to expand nationwide and
add larger brands and spirits

3. BeerLamp is a location-based, real-time planning tool.
Our mission is to facilitate friends gathering over a shared drink as they
discover great bars and beers along the way. We intend for people to use
our app to meet up with their friends – then put their phone away…
Like a good beer or whiskey, we believe that what you leave out is just as
important as what you put in.
To that end, we are deliberately not another
Beer Review/Rating/Finder/TapLister/HomeBrew/Social Networking/
PhotoSharing App. There are some good (and not so good) ones out there –
we just felt like there was something missing.

4. Management Team
BRIAN CARRUTH - CEO
Brandon graduated from the University of Virginia and completed the McIntire Business Institute at UVa's McIntire School of Business. He worked
10+ years as an in-house and freelance designer for brands such as Estee Lauder Companies, Ecko Unltd, Zoo York, and Nike, designing
everything from logos and packaging to websites and branded store interiors. He has a passion for entrepreneurship and working with brands, both
large and small, as they explore growth opportunities through design.
Brad graduated from the University of Virginia and worked as Production Director for a design and publishing company based in Charlottesville, serving
both national and international clients. He has managed million-dollar budgets for organizations such as the U.S. Postal Service, Ethiopian Airlines,
World Vision and Cru, and brings a wealth of knowledge about how things get made. Brad is a recent graduate of the 2015 Executive MBA candidate at
the Darden School of Business.
BRAD UHL - COO
BRANDON WOOTEN - CCO
Brian graduated from Arkansas Tech University before joining the Navy in 2003. Following his commissioning, he completed primary and advanced
flight school to earn his Naval Aviator wings in December of 2004. He served three tours flying the P-3C Orion while stationed at NAS Jacksonville, FL,
NAS Patuxent River, and Dallas, TX. In 2011 Brian graduated from the Johns Hopkins University with a MA in Applied Economics. Brian is a recent
graduate of the 2015 Executive MBA candidate at the Darden School of Business.

5. Our founder recognized a significant challenge in connecting with his Navy friends.
• The map above shows 818 military installations in the U.S.
• There are 1.4 million active duty military members
• Approximately 300,000 members move between installations each year
• Members have colleagues, friends and family friends scattered all over the country
• Regular travel between the sites create opportunities for people to reconnect
• Currently, there is no simple way to manage friends in different locations - especially groups of friends.

6. The challenge of connecting with friends is not limited to military
members - anyone looking to connect with friends or colleagues
over a drink faces the problem of deciding who to invite and how to
contact them, as well as coordinating a time and location to meet.
We have found that young professionals ranging from 25 to 40 years
old are looking for an easier way to connect.
Social media and messaging applications are not providing the
functionality or convenience that users want and need.
We believe that our solution solves this problem unlike any available
option and will become the go-to planning and coordination tool for
our target demographic.

7. USERS CAN
Quickly let friends in their area know that
they are up for getting together by
lighting their lamp
Easily find and respond to nearby friends
and coordinate a time and destination
Search and filter local bars,
taverns and brew pubs
Locate beer-centric events
happening nearby

8. Acquisition Strategy
We will employ social media, professional and personal
networks to build our initial user base. This will be especially
true with respect to military and collegiate affiliations.
We will actively seek to attract users by partnering with bars
and brands on events targeting our demographic, including:
• Tap Takeovers
• Beer Dinners
• Tasting Events
• Beer Festivals
We will provide marketing materials (coasters, glassware,
bottle openers, t-shirts, etc.) to each of our retail, distribution
and manufacturing partners to promote within these channels.

9. Connecting Brands to Consumers
Having developed a tool for beer drinkers, we see a significant opportunity
for retailers and brands to connect with an extremely targeted and engaged
audience, right at the point of purchase.
Many bars and brewers rely on little, if any, measurable advertising to
attract new customers or influence purchasing preferences.
Outside of large chains, the majority of bars rely on social media, in-house
marketing and traditional media to advertise daily specials and events.
We have built a bridge to connect brands directly with engaged consumers
who are actively seeking their content, allowing them to cut through the
noise of social media and traditional advertising.

10. Bars, restaurants, pubs, taverns, etc. all
struggle to differentiate themselves from
competitors. This is especially true for new
retailers.
Owners and managers are busy with the
daily tasks required to run their business
and need a simple medium to advertise
their food specials, happy hours and
events.
As an advertising platform, our app
provides timely and meaningful information
to an extremely targeted audience,
ultimately resulting in more “butts in seats”
for retailers for around a $1 per day.

11. The Retail Tier of the Industry.
The retail sector represents the largest tier of the beer and liquor industry. Our
immediate launch area consists of Virginia, Maryland, and the District of Columbia.
Together this area has approximately 4,500 retail alcohol locations, accounting for
approximately $5B in annual sales.
• Virginia: 1,723 - $2.0B
• Maryland: 2,224 - $2.2B
• DC: 525 - $868M
Potential expansion areas include the neighboring states of Pennsylvania, Delaware, West
Virginia and North Carolina. Together these markets represent approximately 13,000
additional retail locations and $10.7B in sales.

12. While discussing our app with breweries
like Starr Hill, Devil’s Backbone and
Dogfish Head, we discovered a need
among regional brewers for an effective
means to promote their beer.
We believe users want to attend events
hosted by brands and will enjoy early or
exclusive access to new products.
Our app creates a natural advertising
medium which provides meaningful
information to users and awareness for
brands.

13. RETAILERS CAN
Promote recurring and one-time specials
such as Happy Hours through the App
Market directly to thirsty customers in their
vicinity via the App and social media
Craft hidden menus to entice and
reward loyal customers
Create, manage, and publicize location
specific events from one platform
BRANDS CAN
Grow brand awareness by having a
branded presence within the App
Attract new customers and retain loyal
ones by promoting their content through
the App and social media
Create, manage, and publicize beer-centric
events from one platform

14. The Top Tier of the Industry.
As of 2013, our immediate market had 104
breweries with more micro- and nano-breweries
opening everyday.
These breweries represent a market over $1
billion. With an average advertising budget of
3% of sales -> $30M market.
The challenging regulatory conditions in
Virginia provide the perfect testbed for our
platform. We believe we can easily expand the
model nationally.

15. A Rapidly Growing Market
As more craft breweries open every
year, the craft segment continues to
claim market share from domestic and
import breweries.
This rapid growth has made
differentiation amongst brands more
important than ever. Our app provides
a means for breweries to communicate
directly with discerning consumers in a
way that no other platform allows.

16. Identifying Key Partners
We have spent the last year identifying
and connecting with key partners in our
launch markets.
We have established a strong partnership
with Virginia Eagle Distribution in central
Virginia, which will provide access to
events, brands and retail locations.
In addition, we have built relationships
with the nation’s most well known craft
beer brands, including Samuel Adams,
Dogfish Head, Star Hill and several
others.

17. Forecasted Users
CY 15 CY 16 CY 17
Revenues
Expenses
Retail
Manufacturers
Development
SG & A
10,000 31,000 65,000
$ 5,100
$ 15,000
$ 20,100
$ 42,800
$ 174,800
$ 217,600
$ 160,000
$ 549,000
$ 709,000
$ 73,000
$ 83,400
EBITDA $ (136,300)
$ 144,000
$ 228,000
$ 192,000
$ 400,500
$ (154,400) $ 116,500

18. Ready to Go.
First fully functional version approved by
Apple on May 15th.
Beta test is wrapping up in June/July.
Android development has begun in
Richmond with MaxxPotential
Web App is hosted at beerlamp.co.
Minimum Viable Product providing
content management system and
payment portal.
Social Media push with Sam Adams,
Heavy Seas and Starr Hill starts July 1.