Taking our inspiration from the world of fashion, BCM's 'Brand Chic' presentation showcases the emerging marketing trends to look out for in 2016.

2. Bristow Cornwell Moreland Pty Ltd 2015
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3. ATTENTION

4. Marketers say it is a major
challenge to get people’s
attention
%
Source: DNN Industry Report 2014

5. %
Check phones within
one hour of waking
Source: Deloitte Mobile Consumer Survey 2015

6. %
Check phones within
5 minutes of waking
Source: Deloitte Mobile Consumer Survey 2015

8. On average
we check
our phones
times
a
day
Source: Deloitte Mobile Consumer Survey 2015

9. If you’re young
it’s
times a day Source: Deloitte Mobile Consumer Survey 2015

10. And for some
times
a
day
its
Source: Deloitte Mobile Consumer Survey 2015

11. secs
How long people
will wait for a
video or web
page to load
Source: University of Massachusetts Boston

12. Source: Statistic, Brain Research Institute 2015
The average attention span in 2015
25
secs
.is

13. secs

14. TTENTION
ACONOMY
E

15. TTENTION
AIS

16. $1 BILLION

17. $19 BILLION

18. PewDiePie
40
million
subscribers
$7.5
million
per year

19. Its not information overload.
It’s filter failure.”
CLAY SHIRKY, SOCIAL MEDIA THEORIST
“

20. 4 TRENDS
TO WATCH
1. Know me
2. Take me there
3. Act native
4. Help me
2016IN

21. TREND NO. 1

23. PROGRAMMATIC
BUYING OF DIGITAL
DISPLAY
growth
%

26. Let’s go to our panel

28. What does our audience think?

29. Audience
question:
Which matches your
view on programmatic
advertising?

30. NO. 2TREND

32. e’re at a time where
you can actually create a sense
of presence where you forget that
you’re wearing this somewhat
cumbersome attachment. You
forget about it and you actually
lose yourself in this virtual
world .”
AARON KOBLIN, FOUNDER OF VRSE
W“

34. What does our audience think?

35. Audience
question:
Do you think VR
is a gamer-changer
or a fad?

36. TREND
NO. 3

40. Let’s go to our panel

41. What does our audience think?

42. Audience
question:
Thinking about native
advertising on social
media platforms, do
you think it will get
traction next year?

43. TREND
NO. 4

45. Brands must
DOthen
SAY

46. %
of
brands
are
not
seen
as
useful
Source: The Useful Brand Study 2015

47. %
Of consumers do not rely
on advertising to inform
their decisions
Source: The Useful Brand Study 2015

49. Let’s go to our panel

51. What does our audience think?

52. Audience
question:
Thinking about your
brand, how hard is it
to make it a ‘DO’
brand?

53. Be noticed
Be memorable
Be relevant
Be timely
Be useful
THE
TAKE
OUTS