3. Mission: promotion of tourism to Vienna
Organization
▪ Worldwide marketing
▪ Visitor services in the city
▪ Destination management
4. 2015 Budget : € 26.2 million
▪ 72.4 % from the local accommodation tax (=3.2 % of net-room
rate, i.e. without breakfast, internationalization fee, VAT)
▪ 9.8 % from the city government
▪ 2.0 % from the Vienna Chamber of Commerce
▪ 15.8 % own revenue
8. Structure
President: Renate Brauner, Vice Mayor and
City Councillor for Finance and Economy
Managing Director:
Norbert Kettner
Content Management
&
Production
Market- &
Media
Management
Vienna
Convention
Bureau
Visitor Services,
Staff & Finance
Strategic Destination
Development
Corporate Public
Relations
Brand Management
& Advertising
9. Strategic Destination Management
▪ Coordination of the basic strategies for all activities of the
Vienna Tourist Board
▪ Market- and trend research
▪ Statistics and benchmarking
▪ Visitor surveys
10. Strategic Destination Management
▪ Local tourism policy issues of the Vienna Tourist Board
▪ Contacts with international tourism organizations
▪ Organization of events for the Vienna tourism industry e.g. the
annual Vienna Tourism Conference
11. Content Management
Content Management & Production
▪ B2C-website in 13 languages
▪ Social Media: Facebook, Youtube, Twitter (German &
Englisch)
▪ 2014: a total of 97 online-campaigns in 23 countries
▪ Vienna-Card: more than 300,000 sold per year
▪ Vienna Experts Club
12. Production
Content Management & Production
▪ Organization of production
▪ Brochures, folders, posters: some 200 productions in 17
languages, in 2014; overall circulation ca. 7 million
▪ Giveaways such as city bags, umbrellas, cooking aprons or
coffee cups
13. 2014 Market Management: 85 business trips to 25 countries
Market & Media Management
▪ 12 trade fairs & 33 workshops for travel agencies
▪ 51 special presentations for the tourism industry
▪ Airline marketing
▪ 2,000 travel agency representatives from 30 countries were
welcomed to Vienna
▪ Vienna Experts Club International
14. Media Management 2014
Market & Media Management
▪ Hosts for 980 journalists from 42 countries
▪ Press conferences 57 in 21 countries
▪ Online media newsletter in 16 languages for 20 countries
▪ Results: more than 3,000 proven articles in print media as well
as a large number of boradcasts in TV and radio
15. Visitor Services 2014
Visitor Services, Staff & Finance
Tourist-Info Wien, Albertinaplatz:
▪ Information in 10 languages
▪ Brochures in 17 languages issued for free
▪ Some 450,000 visitors
16. Visitor Services 2014
Visitor Services, Staff & Finance
Wien-Hotels & Info:
▪ Some 34,000 enquiries by telephone, e-mail, fax or mail
By both teams
▪ 2,500 bookings = some 12,000 overnight stays
18. Worldwide acquisition of congresses & corporate events
Vienna Convention Bureau
▪ Founded in 1969
▪ Annual Budget 2,8 Mio €
▪ City of Vienna, Vienna Chamber of Commerce, Vienna Tourist
Board, Marketing Cooperations, Sponsors
NO MEMBERS!
19. A top global player
Congress destination Vienna
2014
3,528 Congresses and corporate events
521,433 Participants
1,490,695 Overnight stays
= 11 % of total overnight stays