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Starbucks Returning to the Starbucks Experience Student International Business Council University of Notre Dame Deloitte Consulting April 11 th , 2008 Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],Business Model Student International Business Council
[object Object],[object Object],[object Object],[object Object],Current Situation Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan of Implementation Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],Recent News Source: Starbucks’ 10-K Student International Business Council
High-Level Financials Source: Yahoo Finance Student International Business Council Dollars (in millions) FYO,2007 FYO, 2006 FYO, 2005 FYO, 2004 FYO, 2003 Total Revenue $9,411 $7,787 $6,369 $5,294 $4,076 Operating Income $1,053 $893 $780 $606 $421 Net Earnings $672 $564 $494 $389 $265
Key Financials Source: Starbucks’ 10-K Student International Business Council Year 2007 2006 2005 2004 2003 2002 2001 2000 Revenue (in Millions) 9411.5 7786,9 6369.3 5294.3 4075.5 3288.9 2649.0 2169.2 % increase in revenue 17.26 18.2 16.88 23.02 19.3 19.46 18.11 22.54 Costs of goods (in Millions) 3999.1 3178.8 2605.2 2198.7 1685.9 1350.0 1112.8 953.6 % increase cost of goods 20.51 18.04 15.6 23.32 19.92 17,57 14.31 22.29 Year 2007 2006 2005 2004 2003 2002 2001 2000 Revenue (in Millions) $9411.5 $7786.9 $6369.3 $5294.3 $4075.5 $3288.9 $2649.0 $2169.2 % increase in revenue 17.26 18.2 16.88 23.02 19.3 19.46 18.11 22.54 Costs of goods (in Millions) $3999.1 $3178.8 $2605.2 $2198.7 $1685.9 $1350.0 $1112.8 $953.6 % increase cost of goods 20.51 18.04 15.6 23.32 19.92 17.57 14.31 22.29
Results of Operations ,[object Object],Source: Starbucks’ 10-K Student International Business Council 2007 2006 2005 Revenues $9.4 billion $7.8 billion $6.4 billion Expenses  (% of Revenue) 89.9% 89.7% 88.9% Earnings  (% of Revenue) 7.1% 7.2% 7.8%
Slowing Revenue, Increasing Cost ,[object Object],[object Object],[object Object],Source: Yahoo Finance Student International Business Council
Same-Store Sales Growth ,[object Object],Source: Starbucks’ 10-K Percentage change in comparable store sales (%) 8 10 8 7 5 Consolidated 7 6 6 8 7 International 9 11 9 7 4 United States 2003 2004 2005 2006 2007 Student International Business Council
Growth Trends 2006-2007 Source: Starbucks’ 10-K ,[object Object],Student International Business Council % Growth in Net Revenue % Growth in Licensed Stores Domestic 17% 6% International 25% 13%
Domestic vs. International Student International Business Council
International Stores International Stores Source: Starbucks’ 10-K Student International Business Council $138 million $625 million $220.8 million 2007 2006 % Change Licensing Income: $186 million 18.7% Total Sales $824.5 million 31.9 Net Operating Income $108 million 27
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],History Student International Business Council
[object Object],[object Object],[object Object],[object Object],Mission Statement Schultz’s Memo, April 2007 Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],Initial Starbucks’ Operations Student International Business Council
[object Object],[object Object],[object Object],[object Object],Marketing the Experience Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
Starbucks Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In-Store Experience Student International Business Council
Starbucks Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Experience Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary: The Experience Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
[object Object],[object Object],[object Object],Source:  Eimports.com, Packagedfoods, Boresha.com, Yahoo Finance Coffee Demographics Student International Business Council
Competitors ,[object Object],[object Object],[object Object],Primary Competitors Cariboucoffee.com, Dunkindonuts.com Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],Source:  cariboucoffee.com Caribou Coffee Student International Business Council
[object Object],[object Object],[object Object],[object Object],Sources:  moneycentral.com McDonald’s Student International Business Council
Source: PRNewswire via COMTEX, www.dunkindonuts.com   ,[object Object],[object Object],[object Object],[object Object],Dunkin’ Donuts Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Consumer Reports, Belfast Telegraph 2.2.07 Advantages of the Competition Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
The Loss of the Experience ,[object Object],[object Object],[object Object],[object Object],Source: Business Week 2-19-08  Losing the Experience Student International Business Council
Problems Inhibiting the Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],Losing the In-Store Experience Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Losing Reputation Source: Business Week 2-19-08 and PR Week 2-15-08 Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],Foundational Values Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recovery Strategy Source: Business Week 2-19-08 and 3-10-08 Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovations post-Schultz Return Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Student International Business Council
[object Object],[object Object],[object Object],Moving Forward Student International Business Council
[object Object],[object Object],[object Object],[object Object],Goals Student International Business Council
[object Object],[object Object],[object Object],Quality Improvements Student International Business Council
[object Object],[object Object],[object Object],[object Object],Experience Improvements Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sprucing up “The Third Place” Student International Business Council
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decreasing Costs Student International Business Council
[object Object],[object Object],[object Object],Increasing Revenues Student International Business Council
Short-Term Expansion Timeline 2007 2008 2009 Followed by a 25% increase in 2009. (About 840 stores opened) We propose a 20% increase in 2008. (About 560 stores opened) There was a 13% increase in the international growth rate of licensed stores  Decrease to 1% growth in 2008 (About 490 stores opened) Decrease the growth of domestic licensed stores to 2% growth in 2008 (About 820 stores opened) ,[object Object],Student International Business Council
[object Object],Student International Business Council

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Starbucks Consulting Case

  • 1. Starbucks Returning to the Starbucks Experience Student International Business Council University of Notre Dame Deloitte Consulting April 11 th , 2008 Student International Business Council
  • 2.
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  • 4.
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  • 6.
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  • 8. High-Level Financials Source: Yahoo Finance Student International Business Council Dollars (in millions) FYO,2007 FYO, 2006 FYO, 2005 FYO, 2004 FYO, 2003 Total Revenue $9,411 $7,787 $6,369 $5,294 $4,076 Operating Income $1,053 $893 $780 $606 $421 Net Earnings $672 $564 $494 $389 $265
  • 9. Key Financials Source: Starbucks’ 10-K Student International Business Council Year 2007 2006 2005 2004 2003 2002 2001 2000 Revenue (in Millions) 9411.5 7786,9 6369.3 5294.3 4075.5 3288.9 2649.0 2169.2 % increase in revenue 17.26 18.2 16.88 23.02 19.3 19.46 18.11 22.54 Costs of goods (in Millions) 3999.1 3178.8 2605.2 2198.7 1685.9 1350.0 1112.8 953.6 % increase cost of goods 20.51 18.04 15.6 23.32 19.92 17,57 14.31 22.29 Year 2007 2006 2005 2004 2003 2002 2001 2000 Revenue (in Millions) $9411.5 $7786.9 $6369.3 $5294.3 $4075.5 $3288.9 $2649.0 $2169.2 % increase in revenue 17.26 18.2 16.88 23.02 19.3 19.46 18.11 22.54 Costs of goods (in Millions) $3999.1 $3178.8 $2605.2 $2198.7 $1685.9 $1350.0 $1112.8 $953.6 % increase cost of goods 20.51 18.04 15.6 23.32 19.92 17.57 14.31 22.29
  • 10.
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  • 14. Domestic vs. International Student International Business Council
  • 15. International Stores International Stores Source: Starbucks’ 10-K Student International Business Council $138 million $625 million $220.8 million 2007 2006 % Change Licensing Income: $186 million 18.7% Total Sales $824.5 million 31.9 Net Operating Income $108 million 27
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Notas del editor

  1. **Explain Licensed Income
  2. International licensed stores appears to garner the greatest revenues.
  3. Caribou: provides a similar assortment of products to Starbucks, coffee, specialty drinks, pastries, packaged coffee. McDonalds: does not provide specialty drinks (frappuccino, latte, macchiato). Dunkin Donuts: provides less expensive coffee in attractive orange and red cups.
  4. Very important slide
  5. high prices less uniformity in drinks breakfast sandwiches taking away from the experience For example – popsicles don’t have a large customer base, and not very Starbucks oriented.
  6. Be specific
  7. Be specific
  8. Change to an actual timeline (graphic)
  9. Be specific