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Retail marketing-pop up retail
- 1. Retail Marketing Project MangeshGulkotwar AkshatMalhotra KeyurMunot AnuragWagh SahilArora Aniket Gage Factors affecting behavioral intentions towards Pop up retail
- 3. A pop-up retail space is a venue that is temporary
- 4. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later
- 5. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity
- 7. Mumbai-based design art studio Obataimu opened a pop up store at Bombay Electric, where it displayed products like yoga chairs, trunks, table-sized backgammon sets, lounge wear, dresses and tops for two months
- 9. Identify the factors responsible for encouragement of pop-up retail stores such as Consumer’ -- level of awareness -- level of experience -- perceived benefits and concerns -- attitude & intentions towards pop-up retail
- 12. Market Maven's
- 13. Facilitators of Purchase decisions
- 14. Involvement in productAll of these individual factors are an outcome of several characteristics which need to be dug up through research and their linkage must be established through questionnaire responses.
- 16. Bibliography Pick, DoreenPh.D - Freie University, Berlin “Temporary Stores - A new Format” Niehm, S. Linda & Fiore, Ann Marie & Jeong,Miyoung, Journal of Shopping Center Research Volume 2, 2007 “Pop-up Retail's Acceptability as an Innovative Business Strategy and Enhancer of the Consumer Shopping Experience”
- 17. Bibliography Ibrahim, Muhammad Faishal & Chung Peow Chua - Permanent and temporary retail space: Shoppers' perceptions of in-line stores and retail carts in Singapore, Journal of Property Investment & Finance Vol. 28 No. 2, 2010 Surchi, Micaela, Department of Firm's Studies, University of Rome "Tor Vergata" Rome, Italy "The temporary store: a new marketing tool for fashion brands", Journal of Fashion Marketing and Management, Vol. 15 No. 2, 2011, pp 257-270
- 18. Bibliography Jani, Dev & Han, Heesup - Investigating the Key Factors Affecting Behavioural Intentions: Evidence from a Full - Service Restaurant Setting, Emrald Group Publishing Ltd. http://trendwatching.com/trends/pdf/2005_02_pop_up_retail.pdf Accessed on 1-9-2011
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