1. Mamma’s Pizzeria
“Now thats a Pizza”
Brian Burke

2. PROBLEM
* Local competition(Pizza Hut, Papa John’s, Dominos)
Solution- We offer a better pizza, with fresh ingredients at affordable price.
* Establishing a good name in the community
Solution- Teaming up with schools, churches and other local business to ensure we give back to the
community and the people of our community
* Building a client base
Solution- Already have a good name in near buy cities, ( Port Richey, Hudson) Investing in
advertising (newspaper, billboards, flyer)
“ I don’t feel comfortable feeding my kids pizza from chain pizzerias, with Mamma’s pizza
I know they are using the best ingredients, and everything is made when I order, not sitting
under heat lamps for hours”
Joe Mills
Local customer

3. Mamma’s Pizzeria
Brian Burke
MISSION VISION
To offer a good
To feed
pizza at a
the
affordable
Community
rate
VALUES STRATEGY
*Good food To feed the people one
*Affordable prices person at a time, and
* Customer Service to show that not
only do we care about
our customers we care about
our community.

4. INDUSTRY ANALYSIS
The pizza industry took a hit a few years back
during the recession, but is now back on the
rise. Right now it is dominated by the four
biggest names: Pizza Hut, Domino’s, Papa
John’s and Little Caesars. They all have extend
their menus since the recession to compete
with fast food chains. The pizza industry is one
of the largest food industries. American’s love
pizza and thats not going to change.

5. TARGET MARKET
People who like New York Style pizza,
for lunch or dinner.
Families that want restaurant style food
at and affordable rates that they can enjoy in the comfort of their
own home.
WHO WE AREN’T TARGETING
Our food is for the people that
enjoy fresh baked New York Style
Pizza,
NOT
the people would enjoy
Pizza Hut Domino's
Papa John’s Little Caesar's

6. SWOT
Strengths Weaknesses
* Fresh baked New York Style Pizza * New company
* Location * No customers base yet
* A variety of different foods * No seat down sitting
* Great lunch and dinner specials * More expensive then chain
* Affordable prices pizzeria
Threats Opportunity
* To be biggest pizzeria in
* Most pizzeria’s don’t make it
new location
more then a year
* Open another location
* Hard to compete with local
competition
* Not being able to compete with
chain pizzeria prices

7. START UP EXPENSES
Legal $200
Payroll by Weekly $550
Rent/ Security Deposit $3,000
Computer/ Office Equipment $5,500
Pre- Opening Marketing $500
Office Supplies $300
Total Expenses $10,050
ASSETS
Cash in the Bank $10,000
Starting Inventory $10,000
Office Furniture $1,900
Signage $1,000
Leasehold Improvements $12,000
Equipment $21,000
Total Assets $55,900
MONTHLY EXPENSE FOR FIRST 6 MONTHS
Rent $7,200
Utilities $7,000
Payroll $12,000
Inventory $21,000
Marketing $1,000
Total $48,200

12. Milestone Start Date End Date Expense
Order Equipment 1/12/12 1/18/12 $21,000
Start Construction 1/02/12 3/10/12 $12,000
Installation of Equipment 2/13/12 2/14/12 $1,000
Start Advertising 2/20/12 2/20/13 $12,000
Hire Staff 2/15/12 2/15/12 $0
Train Staff 2/21/12 2/27/12 $200
Purchase Delivery Vans 3/01/12 3/05/12 $10,000
Start Utilities 2/13/12 2/13/13 $3,000
Order Inventory 3/01/12 3/01/12 $10,000
Grand Opening 3/15/12 3/15/12 $0
Mamma’s Pizzeria
Brian Burke
(727)457-4401
Bdburke23@aol.com