Platform as Art: A Developer’s Perspective

Platform as Art: A Developer’s Perspective Ashley Streb, Vice President of Technology

Platform as a Service (PaaS) Landscape Defining “Platform as a Service” PaaS: What, where and how

Defining “Platform as a Service”

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.6 Services through Cloud Computing Consume broad range of services on demand No Software or Servers! Easy to scale with infrastructure in the cloud Dynamically adapt compute power Take advantage of utility metered models Tap into operational excellence and economies of scale

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.7 Three Broad Categories Infrastructure Amazon EC2/S3, Google AppEngine, Sun Grid, 3Tera, IBM Blue Cloud Software Brightcove, Salesforce, NetSuite, Omniture, Ning, SpringCM Platform Brightcove, Salesforce, Ning, LongJump, Intuit QuickBase, Bungee Labs Connect

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.8 Platform Defined A "platform" is an expressive medium. Many existing platforms: Windows, SymbianOS, Flex Ability to build and create Platform as a Service Create, consume, deploy and run in “the cloud”

PaaS: What, where and how

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.10 PaaS: What Problem, what problem? Targeted capabilities Example: Consumer Platform Backend Applications Fast, sexy UIs Tap into Internet fabric Analytics/Reporting

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.11 PaaS: Where Marc Andreessen Blog Access API: Flickr, yelp. Plug-in API: Facebook, MySpace Runtime Environment: BungeeConnect Runtime Environment Plug-in API (plug into core interface) Access API (consume from cloud)

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.12 PaaS: How How can we build and create? Different types of developers Need a blend of tools Code SDKs WYSIWYG Tool XML DSL Web service APIs Application

Brightcove’s Media PaaS – the “How”

Stats Process & Team Organization Infrastructure and Architecture The Making of a Platform with Adobe Technology

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.20 Stats 135 Million Unique Users/month (as of 6 – 9 months ago) ~2 billion server transactions/month 1.5 Petabytes (1,500,000 GBs) of media delivered/month Thousands of platform users, hundreds of major media brands, 50 television networks, newspaper and magazine publishers, and all the major record labels in the US

Process & Team Organization

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.22 Process We use the Scrum Methodology Month long sprints 2x2 major release schedule Cross-functional team, 4 – 9 people Stand-up, user stories, story points, PO, burndown, retrospective Operate 10 teams across 3 geographies

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.23 Process Common language across the entire organization. Adapt to changing market Deep collaboration It’s a marathon, not a sprint!

Infrastructure and Architecture

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.25 Brightcove’s Applications Server Consumer Players Business Applications Media Publishing AdsVideo Player Photo Player Server Server Server Server Server Server Server

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.26 Adobe Technology Used ActionScript 2, ActionScript 3 Flex 1.5, Flex 2 AMF 0 (OpenAMF), AMF 3 (BlazeDS) FMS 2.1, FMS 3.0 FlexBuilder

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.28 Consumer Video Player Technology ActionScript 3, AVM2 AMF3 as client/server communication protocol • ~70K LOC written • FlexBuilder as IDE/Developer Tool • Migrated from AS2 Players

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.30 Speed + Dynamic Experience • AVM2 (97% penetration) • Partition into libraries (~50% savings) • Obfuscation/minification • Consumer client load vs. business application load 0 2000 4000 6000 AS2 AS3 No Modules 341K Player Load 169K Menu 34K Overlay Controls 40K Volume Controls 16K Ad Support 45K Load Time in MS SWF Size in KB

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.31 Speed + Dynamic Experience continued…. • Client/Server communication – Think about how to organize server calls – Think about wire protocol • Getters vs. e4x, 13x faster access • AMF Open specification; JMeter and other applications 0 10000 20000 30000 40000 AMF0 AMF3 XML Payload in bytes

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.34 Business Applications Technology • Flex 2, AVM2 – Flex vs. ActionScript vs. DHTML • AMF3 as client/server communication protocol • Cairngorm as micro-architecture • ~100K LOC written, 150 Commands • FlexBuilder as IDE/Developer Tool • FlexUnit for unit testing • Homegrown integration tool

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.36 Development process – skills and workflow • Not enough Flex people! Training Java people. • Work across technology lines • Strong emphasis on design; auto-generate SWCs

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.37 Development process – code layout Common (Shared UI + Classes) Services (Server Integration) Parts (Cairngorm Specifics) Ad Application Publishing ApplicationMedia Application

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.38 Development process – code layout • Each project contains own set of unit tests • Shared project layers are compiled as SWC, enables faster compile • Each project checks in .project, .actionScriptProperties and .flexProperties file

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.39 Fast UI Responses • AVM2 • How to get Data? – Structure server API; initial view, lazy load, different types of DTOs – Make clients intelligent about their needs – Datagrid presentation strategies

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.41 Server Technology Overview • Java 6, 64 bit JVM • Tomcat, Spring, Hibernate and Coherence • BlazeDS as AMF gateway • ~350K LOC • JUnit, JMeter, Lunt • Eclipse IDE, Emacs, Vi

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.42 Challenges • Low latency, high throughput – Better user experience – Minimize capex, Facebook was rumored to have raised 100M to buy 50K servers. That’s a lot of dough! • Scale

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.43 Summary • Understand PaaS and how to evaluate • Case study of a successful company built on Adobe Platform • Great platforms enable great applications - Go forth and create!

Question and Answers Drop me a line: astreb@brightcove.com

Platform as Art: A Developer’s Perspective

Brian Deitte

Platform as Art: A Developer’s Perspective