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CATEGORIES, TAGS & TAXONOMIES
Oh my!
BeckyDavisDesign.com @beckyddesign
ABOUT BECKY
 Theme Dev from Chicago
 1st WordPress site in 2009
 1st WordCamp – Chicago 2010
 Speaker Chicago, Milwaukee, Salt Lake City,
Minneapolis, Ann Arbor, NYC, Miami & Europe.
Attendee at dozens of others.
 Number of WordPress custom themes built – 50+
 Mom – both kids out of college
 Beckydavisdesign.com @beckyddesign
BeckyDavisDesign.com @beckyddesign
WHY
 Organizing a site is a HUGE pain point
BeckyDavisDesign.com @beckyddesign
This can be avoided!
PURPOSE
 If categories are
your table of
contents
 Tags are the Index
BeckyDavisDesign.com @beckyddesign
PAGES AND POSTS
Pages - for most of the regular “static”
pages of the site, i.e. Home, Contact, About
They generally do not have dates or
comments or categories attached to them
Posts – for the “blog”
All posts show up in a list and work as a
group
Default is Latest First
Usually has comments, but doesn’t have to
Can be assigned Categories, Tags & custom
Taxonomies
BeckyDavisDesign.com @beckyddesign
CATEGORIES
BeckyDavisDesign.com @beckyddesign
 A group of terms that can be hierarchal
 Parent term
 Child term
 Can be added to the menu or sidebar
 Can be specifically queried on template pages
 Create site.com/category/term URL
 Should be pre-defined and broad ranging
Breakfast Lunch Dinner
TAGS
 A group of terms that are NOT hierarchal
 Can be added to the menu or sidebar
 Can be specifically queried on template pages
 Create site.com/tag/term URL
 More freeform and specific
Eggs
Breakfast Lunch Dinner
BeckyDavisDesign.com @beckyddesign
CUSTOM TAXONOMIES
 Follow all the same rules as Categories
 Categories and Tags are built into core and are
taxonomies
 Custom written for site or theme
 Powerful way to group and cross-categorize
content
 Be aware of reserved terms
 https://codex.wordpress.org/Reserved_Terms
BeckyDavisDesign.com @beckyddesign
BeckyDavisDesign.com @beckyddesign
 Terms = the words you assign
 2 ways to add Terms
 In a post
 In Categories or Tags
WHERE WE GET INTO TROUBLE
 Similar terms
 Couch, sofa, divan, davenport
 Same terms at different levels
 Not illegal, but confusing
 Inconsistent terns
 Chevrolet, chevy
 Too MANY categories, keep it
simple
 Just typing it in without thinking
 Think of your audience!
 Inconsistent and similar terms dilute
the group and are confusing
BeckyDavisDesign.com @beckyddesign
SOLUTION: THINK AHEAD AND PLAN
 Define terms as much as possible ahead of time
 TRAIN and discuss with site editors
 “If the word is in the title or in a category, don’t tag it with
the same term”
 Cleanup later is a lot harder than planning ahead
BeckyDavisDesign.com @beckyddesign
DISPLAYING CATEGORIES
Category widget
BeckyDavisDesign.com @beckyddesign
Display Category
widget
With a Query
$query = new WP_Query( array( 'category_name' => 'breakfast' ) );
Post Title Post Title
With Facets
Useful when there are Lots of posts and categories/taxonomies
Building custom templates to show a bunch of things
DISPLAYING TAGS
Tag Cloud widget
Many plugins in
repository
BeckyDavisDesign.com @beckyddesign
With a Query
<?php _e ('<p>Keywords:','vet'); echo " " . get_the_tag_list(' ',', ','</p>'); ?>
Most themes include a placement for categories and
tags in the theme
PRECAUTIONS
 Staying on top of
things as Posts and
site grows
 Using multiple
languages? Stay
away from typing it in.
 Don’t forget the
reserved terms when
creating taxonomies
BeckyDavisDesign.com @beckyddesign
REFERENCES
 http://www.wpbeginner.com/beginners-
guide/categories-vs-tags-seo-best-practices-which-
one-is-better/
 https://www.wpsitecare.com/wordpress-categories-
vs-tags/
 https://make.wordpress.org/training/handbook/user-
lessons/categories-vs-tags/
 https://developer.wordpress.org/themes/basics/cate
gories-tags-custom-taxonomies/
Thanks!
BeckyDavisDesign.com @beckyddesign

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Categories, Tags & Taxonomies

  • 1. CATEGORIES, TAGS & TAXONOMIES Oh my! BeckyDavisDesign.com @beckyddesign
  • 2. ABOUT BECKY  Theme Dev from Chicago  1st WordPress site in 2009  1st WordCamp – Chicago 2010  Speaker Chicago, Milwaukee, Salt Lake City, Minneapolis, Ann Arbor, NYC, Miami & Europe. Attendee at dozens of others.  Number of WordPress custom themes built – 50+  Mom – both kids out of college  Beckydavisdesign.com @beckyddesign BeckyDavisDesign.com @beckyddesign
  • 3. WHY  Organizing a site is a HUGE pain point BeckyDavisDesign.com @beckyddesign This can be avoided!
  • 4. PURPOSE  If categories are your table of contents  Tags are the Index BeckyDavisDesign.com @beckyddesign
  • 5. PAGES AND POSTS Pages - for most of the regular “static” pages of the site, i.e. Home, Contact, About They generally do not have dates or comments or categories attached to them Posts – for the “blog” All posts show up in a list and work as a group Default is Latest First Usually has comments, but doesn’t have to Can be assigned Categories, Tags & custom Taxonomies BeckyDavisDesign.com @beckyddesign
  • 6. CATEGORIES BeckyDavisDesign.com @beckyddesign  A group of terms that can be hierarchal  Parent term  Child term  Can be added to the menu or sidebar  Can be specifically queried on template pages  Create site.com/category/term URL  Should be pre-defined and broad ranging Breakfast Lunch Dinner
  • 7. TAGS  A group of terms that are NOT hierarchal  Can be added to the menu or sidebar  Can be specifically queried on template pages  Create site.com/tag/term URL  More freeform and specific Eggs Breakfast Lunch Dinner BeckyDavisDesign.com @beckyddesign
  • 8. CUSTOM TAXONOMIES  Follow all the same rules as Categories  Categories and Tags are built into core and are taxonomies  Custom written for site or theme  Powerful way to group and cross-categorize content  Be aware of reserved terms  https://codex.wordpress.org/Reserved_Terms BeckyDavisDesign.com @beckyddesign
  • 9. BeckyDavisDesign.com @beckyddesign  Terms = the words you assign  2 ways to add Terms  In a post  In Categories or Tags
  • 10. WHERE WE GET INTO TROUBLE  Similar terms  Couch, sofa, divan, davenport  Same terms at different levels  Not illegal, but confusing  Inconsistent terns  Chevrolet, chevy  Too MANY categories, keep it simple  Just typing it in without thinking  Think of your audience!  Inconsistent and similar terms dilute the group and are confusing BeckyDavisDesign.com @beckyddesign
  • 11. SOLUTION: THINK AHEAD AND PLAN  Define terms as much as possible ahead of time  TRAIN and discuss with site editors  “If the word is in the title or in a category, don’t tag it with the same term”  Cleanup later is a lot harder than planning ahead BeckyDavisDesign.com @beckyddesign
  • 12. DISPLAYING CATEGORIES Category widget BeckyDavisDesign.com @beckyddesign Display Category widget With a Query $query = new WP_Query( array( 'category_name' => 'breakfast' ) ); Post Title Post Title With Facets Useful when there are Lots of posts and categories/taxonomies Building custom templates to show a bunch of things
  • 13. DISPLAYING TAGS Tag Cloud widget Many plugins in repository BeckyDavisDesign.com @beckyddesign With a Query <?php _e ('<p>Keywords:','vet'); echo " " . get_the_tag_list(' ',', ','</p>'); ?> Most themes include a placement for categories and tags in the theme
  • 14. PRECAUTIONS  Staying on top of things as Posts and site grows  Using multiple languages? Stay away from typing it in.  Don’t forget the reserved terms when creating taxonomies BeckyDavisDesign.com @beckyddesign
  • 15. REFERENCES  http://www.wpbeginner.com/beginners- guide/categories-vs-tags-seo-best-practices-which- one-is-better/  https://www.wpsitecare.com/wordpress-categories- vs-tags/  https://make.wordpress.org/training/handbook/user- lessons/categories-vs-tags/  https://developer.wordpress.org/themes/basics/cate gories-tags-custom-taxonomies/ Thanks! BeckyDavisDesign.com @beckyddesign