Case Study: Deloitte Recruits Socially Presented by: John Keller, Senior Manager, Brand and Reputation, Deloitte Services LP

1. Using Social Media
Attracting talent, engaging
our people

2. The recruiting pipeline
Internet Employee Referrals
Internal Sourcing 146,962 Alumni Databases
Name Generation Applications External Sourcing
Job Boards Social networking
81,255 Candidates
8,000 Initial Screen Conducted
3,983 Interview –
Round 1 Conducted
2,872 Interview
Process
Complete
2,221 Offers
Extended
1,674
Accepts
1 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

3. The ever-changing landscape
MicroblogsRemix Convergence Widgets Standardization
IM Aggregators Web Standards
Usability Pagerank Social Software
Participation Economy User Centered
Blogs RSS
Simplicity
SEO
Sharing
Collaboration DataDriven
Communication Accessibility
Videocasting
Design
Joy of Use
Podcasting
Web 2.0 Affiliation
Remixability
OpenAPIs
Social networking
XHTML Mobility
Connections
Mobility
Trust Microformats
Modularity The Long Tail
Syndication Wikis
Interoperability Recommendation Information Sharing
2 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

4. The evolution of corporate social media
Companies must first learn to walk on two legs
Follow the examples of employees – they're already on
their feet
Drawing by A. Busetto
3 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

5. Social Media builds our employer brand
Five key channels
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6. LinkedIn
5 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

7. LinkedIn
There’s no such
thing as a
traditional career
at Deloitte…
6 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

8. Facebook
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9. Facebook
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10. Facebook
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11. Facebook
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12. Wait, there's more…
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13. Wait, there's more…
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14. Meaningful destinations
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15. Where the rubber meets the road
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16. Social Media's role in recruiting
Invitation – not In Your Face
• Personal connections with the wired – go where they are
– Don't pander – they recognize it
– Don't assume you're only talking to "millenials"
– Part of the overall marketing plan – a tool, not an end to itself, or to
make employer look "cool"
• Used in conjunction with advertising – traditional and not so much
– Communicate EVP in everything
– Streamline communication with candidates, but structured
– Everything designed to drive to Careers Site
15 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

17. Social media's role
in engagement

18. Social media's role
in engagement

19. D-Street
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20. D-Wiki
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21. Deloitte on Yammer (Unofficial)
20 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

22. Proposed Facebook - “Work With Me” widget
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23. The Deloitte Film Festival
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24. Barriers and issues
It's a risky virtual world
• Overcoming risk aversion
• Limits to transparency and openness
• "Did you see the new hire's FaceBook page?"
23 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

25. Conclusions
Remember, we're grown-ups
• Professionals, not "fans"
• Social media behavior
• Stay focused even as the choices proliferate
24 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.

26. The next, next thing?
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27. About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which
is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal
structure of Deloitte Touche Tohmatsu and its member firms. Please see www.deloitte.com/us/about for a detailed
description of the legal structure of Deloitte LLP and its subsidiaries.
Copyright © 2009 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu