Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables

•

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Business Development Institute

Michal Shapira, Associate VP, Digital Marketing, The Wall Street Journal Digital Network www.bdionline.com

Empresariales Tecnología

March 23, 2012 Michal Shapira @Mshapira1
© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Social Media Referral Traffic

TOP 5 SOCIAL REFERRERS:

1. Facebook
2. Twitter
3. LinkedIn
4. Reddit
5. StumbleUpon

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ The WSJ Digital Network on Twitter

➤ Over 100 accounts
• Manual and automated
• Breaking news in real-time
➤ +2MM followers
➤ Bloggers, journalists, regions, subjects
➤ @WSJ
➤ @WSJNY
➤ @WSJspeakeasy
➤ @WSJMedia

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Twitter Editorial Integration
➤ Content Modules throughout WSJ.com

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Twitter Ad Integration

➤ Surrounding tweets
during our D event

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Streaming Stories ➤ Live Twitter Chats

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ The WSJ Digital Network
on Facebook

➤ 14+ pages

➤ 600K+ “likes”

➤ Posts with 50+
comments is the norm

➤ Custom “news” tab
experience

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Facebook on
The WSJ Digital Network
➤ Facebook “Like”

368K

368
K

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ WSJ Social
➤ Launched September 20th 2011

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ What’s New in Social Media on WSJDN?
➤ WSJ continues to expand its social
footprint by leveraging social media
phenomenon’s Pinterest and Instagram
to highlight New York Fashion Week.

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Instagram on iPhone

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ New on Youtube

The weekend action plan and
shopping guide for Journal readers
provide of-the-moment ideas and
advice for fashion, travel, design,
entertaining and technology.
WSJ.com provides enhanced
Weekend & Leisure content, plus
video, photo slideshows, blogs and
much more!

Off Duty features a 30 minute
daily LIVE program covering the
latest life & culture trends.

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Our Growing WSJ Community
Allows Users to Engage and
Discuss the Hottest Topics

Over 242,218 members
150K+ comments/month

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Trading Deck on MarketWatch

➤ Trading Deck —
Launched September 27, 2011
➤ In less than six months, Trading deck
already has ~2100+ Twitter Followers

➤ Top Posts: 200+ Comments

➤ 50 Regular contributors

➤ 1.5MM Page Views per month

➤ 30.6% Access it daily

© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ WSJ on Foursquare
➤ 150K+ followers

© 2011 Dow Jones & Company, Inc. All rights reserved.

SOCIAL MOBILE & TABLET WSJ LIVE

➤ WSJ on Foursquare

© 2011 Dow Jones & Company, Inc. All rights reserved.

Thank you, enjoy the day! Michal Shapira @Mshapira1
© 2011 Dow Jones & Company, Inc. All rights reserved.

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Workforce Group

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

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Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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Falcon Invoice Discounting platform in india

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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It will be International Nurses' Day on 12 May

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Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables

1. March 23, 2012 Michal Shapira @Mshapira1 © 2011 Dow Jones & Company, Inc. All rights reserved.

2. ➤ The WSJDN Audience ➤ 81% have 1+ social network profile ➤ 9% more than the online population ➤ 70% more likely to share links/articles/videos © 2011 Dow Jones & Company, Inc. All rights reserved.

3. ➤ Social Media Referral Traffic TOP 5 SOCIAL REFERRERS: 1. Facebook 2. Twitter 3. LinkedIn 4. Reddit 5. StumbleUpon © 2011 Dow Jones & Company, Inc. All rights reserved.

4. ➤ The WSJ Digital Network on Twitter ➤ Over 100 accounts • Manual and automated • Breaking news in real-time ➤ +2MM followers ➤ Bloggers, journalists, regions, subjects ➤ @WSJ ➤ @WSJNY ➤ @WSJspeakeasy ➤ @WSJMedia © 2011 Dow Jones & Company, Inc. All rights reserved.

5. ➤ Twitter Editorial Integration ➤ Content Modules throughout WSJ.com © 2011 Dow Jones & Company, Inc. All rights reserved.

6. ➤ Twitter Ad Integration ➤ Surrounding tweets during our D event © 2011 Dow Jones & Company, Inc. All rights reserved.

7. ➤ Streaming Stories ➤ Live Twitter Chats © 2011 Dow Jones & Company, Inc. All rights reserved.

8. ➤ The WSJ Digital Network on Facebook ➤ 14+ pages ➤ 600K+ “likes” ➤ Posts with 50+ comments is the norm ➤ Custom “news” tab experience © 2011 Dow Jones & Company, Inc. All rights reserved.

9. ➤ Facebook on The WSJ Digital Network ➤ Facebook “Like” 368K 368 K © 2011 Dow Jones & Company, Inc. All rights reserved.

10. ➤ WSJ Social ➤ Launched September 20th 2011 © 2011 Dow Jones & Company, Inc. All rights reserved.

11. ➤ What’s New in Social Media on WSJDN? ➤ WSJ continues to expand its social footprint by leveraging social media phenomenon’s Pinterest and Instagram to highlight New York Fashion Week. © 2011 Dow Jones & Company, Inc. All rights reserved.

12. ➤ Instagram on iPhone © 2011 Dow Jones & Company, Inc. All rights reserved.

13. ➤ New on Youtube The weekend action plan and shopping guide for Journal readers provide of-the-moment ideas and advice for fashion, travel, design, entertaining and technology. WSJ.com provides enhanced Weekend & Leisure content, plus video, photo slideshows, blogs and much more! Off Duty features a 30 minute daily LIVE program covering the latest life & culture trends. © 2011 Dow Jones & Company, Inc. All rights reserved.

14. ➤ Our Growing WSJ Community Allows Users to Engage and Discuss the Hottest Topics Over 242,218 members 150K+ comments/month © 2011 Dow Jones & Company, Inc. All rights reserved.

15. ➤ Trading Deck on MarketWatch ➤ Trading Deck — Launched September 27, 2011 ➤ In less than six months, Trading deck already has ~2100+ Twitter Followers ➤ Top Posts: 200+ Comments ➤ 50 Regular contributors ➤ 1.5MM Page Views per month ➤ 30.6% Access it daily © 2011 Dow Jones & Company, Inc. All rights reserved.

16. ➤ WSJ on Foursquare ➤ 150K+ followers © 2011 Dow Jones & Company, Inc. All rights reserved.

17. SOCIAL MOBILE & TABLET WSJ LIVE ➤ WSJ on Foursquare © 2011 Dow Jones & Company, Inc. All rights reserved.

18. Thank you, enjoy the day! Michal Shapira @Mshapira1 © 2011 Dow Jones & Company, Inc. All rights reserved.