Case Study: Social Media Powers Workforce Wellness at Daymon Worldwide Presented by: William Pokluda, Senior Manager, Global Benefits and Mobility, Daymon Worldwide Daymon Worldwide is a full-service global retail branding and sourcing partner with 20,000 associates in 25 countries. Bill Pokluda, a benefits and workplace wellness professional, will share how Daymon Worldwide created and launched a successful team-based social media powered wellness program, Shapeup (http://www.shapeup.com/) in partnership with Aetna. www.bdionline.com

1. Social Media Powers
Workforce Wellness
Case Study:
Get Active Challenge
Bill Pokluda, CEBS, CWWS

2. Agenda
Who is Daymon Worldwide
Medical Plan Strategy and Wellness Offerings
Shape Up: Get Active Challenge
Results
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6. Who is Daymon?
Global leader in building brands through business solutions and
services with our Partners
 Private Label / Store  Privately Held; Founded
Brands in 1970
 In-Store Demonstrations  Over 20,000 Associates
 Retail Merchandising  Customer Teams in 25+
countries
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7. Health & Wellness Strategy
Keep medical plan costs low
Increase productivity through reduction in absenteeism
and presenteeism
Create a culture of health that motivates everyone to get
and stay healthy
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8. Wellness Offerings
Health Risk Assessment Online Wellness Programs
Healthy Lifestyle Coaching Disease Management
Maternity Management Nurseline
Blueprint for Wellness
Annual Flu Shots
(biometric screenings)
Annual Health Fair Mammography Bus
Health Webinars Fruit Bowls
Shuttle to the Train Flexible Summer Hours
Passport to Health
Bicycles
(Wellness Challenge)
Get Active Aetna / Shape Up
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9. Daymon Case Study
 Web-based social networking platform for health
 Participants track activity
 Weight Loss
 Exercise Minutes
 Pedometer Steps
 Share health goals and activity interests
 Build group of supporters / team
 Team Competitions
 Branded Shapeup program through Aetna
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10. Daymon Case Study
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11. Get Active Challenge
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12. Social Networking
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13. Team Identity
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14. Tracking Activity
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15. E-mails from the Program
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16. Welcome Package
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17. Welcome Package
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18. 2011 Get Active Results
June to Sept (12 weeks)
 42 teams / 300 associates
 25% participation rate
 61% Female / 39% Male
 69% of participants reported a loss of weight
 Average weight loss: 8.5 lbs per person
 22% lost 10 or more lbs.
 75% of participants reported being more physically active
 Financial Reward
 Members of top three teams from each division received:
o “Free Pay Period of Medical”
o $50 Gift Card if Not Enrolled in Medical Plan
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19. 2011 Get Active Participant Feedback
 I have lost weight and feel more healthy.
 I saw many people use this program as a springboard for healthier
living.
 I was able to lose 21 pounds keeping active.
 I became more active, gained energy and made healthier choices.
 Developed my endurance with physical activity. Lost 7 pounds total
and have worked on eating better and focusing not so much on a
number but how clothing fits now as to before.
 I am walking more now then I have in the past 10 years. Thank you
for the boost. I have my first 4K walk on 9/24/2011. I will keep on
walking.
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20. Program Benefits
 Cost-effective approach to behavior change
 Unexpected results
 Promotes positive corporate culture
 Can include “ALL” associates
 Word-of-mouth promotion
Next Steps
 Offer Internationally
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21. Thank You