3. “ In 1965, 80% percent of adults
could be reached with three 60-
second TV spots.
Today it requires 117 prime time
Commercials to produce the
same result ”
(Jim Stengel, Former GMO P&G)
@tmiale #BDI1
4. In the 80’s
you were
exposed to
700 brand
messages a
day
9. 67% say that a brand’s presence on social
shows that the band cares about their
generation
64% have “LIKED” a brand on
Facebook
56% think that social media is
a great way to find out what’s
new with a brand they like
Source- YPulse January 2012 Study
10. Top Reasons Millennials “Unfollow” a Brand
The brand sends too
many messages (59%)
Stopped liking the brand (14%)
Wanted their social network to be
more personal/for friends (12%)
Not enough sales or
promotion offers (10%).
Source- YPulse January 2012 Study
11. Millennials clearly use Social
Media to help stay informed of
what their brands are doing
They want their news feed to be
fun and engaging
When you turn on the fire hose
of traditional brand messaging
in to their news stream, you will
be “unfollowed”
15. CREATE
COMPELLING AND
RELEVANT
CONTENT
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16. “If a story is not about the hearer he [or
she] will not listen . . . A great lasting
story is about everyone or it will not last.
The strange and foreign is not
interesting--only the deeply personal and
familiar.”
― John Steinbeck, East of Eden
@tmiale #BDI1
24. ... To summarize
We are bombarded with brand To stand out from the rest
Messaging all day of the content, make your
message personal
Most of us don’t mind as long as
the content is interesting Multimedia is a great story telling
device and it’s more likely to be shared
The minute it’s not, we’re likely to
unfollow
• ... And they all lived happily ever after
@tmiale #BDI1